Using Facebook to Grow Your Business (Even if You Don’t Like FB)

Think about all the groups you belong to. Which ones do you enjoy and why? Which ones do you not enjoy and why?

Your Personal Profile is Limited

You may think that your clients are not on Facebook. Or, you may prefer other social platforms to Facebook and so you’re not using it. But, what if Facebook had some beneficial tools for you to use? Wouldn’t you want to use them? Let’s dive into some amazing uses for FB to grow your business.

First, some background, Facebook has many different uses. And their goal is to keep people, users on the platform. It’s super important that you keep this in mind because you will want to be taking them away from the platform to come take your classes or do a session. So, what you do on Facebook needs to benefit FB too.

Your personal profile is great for connecting with friends and family. But, it’s not the best place to grow because random people won’t discover you or your posts. You’d have to make them friends of yours first.

Facebook page while not as hot as they once were is absolutely necessary if you want to use your Instagram with a business or creator profile (more on that another day but basically if you want to see your analytics you need the FB page). Also, your FB biz page can have unlimited amounts of likes and follows. Your personal profile is limited.

If you ever want to run ads on IG, FB you will also need this biz page.

Both your personal profile and biz page allow you to post, host events, etc. But, one thing on FB that you might be underusing is Groups.

Groups are FB favorite thing! In fact, in 2018 FB announced that they were going to prioritize Groups. So if you look at your notifications you see more what’s happening in the groups you belong to. And groups are where I want you to be thinking about your FB time.

Using Facebook page to grow business
Your FB biz page can have unlimited amounts of likes and follows. Your personal profile is limited.

How Can You Add Value

First, you can participate in groups. Look for groups that are local to where you teach and see which groups would align with you. If you are focused on teaching pre/postnatal clients. What groups are pre/postnatal in your area? Or, perhaps you love to teach runners. What running groups are in your area on FB?

Before you request to join groups first double-check who the groups are for? What are the rules? Then once in the group, before you post, read the posts by others. What is the group energy, mentality, how can you add value?

Read that again, how can YOU ADD VALUE?

I know you want and need clients but the first post you do in there should not be about you. In fact, every post you do should be to support others. This way people can get to know who you are and what you do through your responses to others not just because you say it in a post.

Now, it’s super easy to get sucked into the FB time warp. So, set a timer and create a schedule. Which days and times will you jump into these groups so you can be consistent?

As you become more known in these groups and get to know the person who organized the group see how you can support them. What do they need to keep the group lively, engaged, and growing? The collaborations can grow organically.

Female checking her Facebook page using her laptop while working
People can get to know who you are and what you do through your responses to others not just because you say it in a post.

Another thing you can do is start your own FB group.

Yep, you can! And there are many different reasons for doing this.

But, before you go to start a group there are things you want to think about.

  • When: how much time do you have to be in this group?
  • Who: who is this group for?
  • Why: why are you starting this group?
  • What: what do you want to happen because of the group?
  • How: will this group benefit your business?

That final question might be the trickiest one. But, it’s the most important. What is the point of having a group? I don’t want you starting a group just to start a group or to replace having a website and a newsletter.

Think about all the groups you belong to. Which ones do you enjoy and why? Which ones do you not enjoy and why?

Next steps, I hope you take some time to research the local groups in your area on FB. And take time getting involved. And, if you want to start your own group or grown one you’ve already started check out our course “Growing your business with FB groups.”

xx~LL

Using Facebook Groups for Your Business

You're probably in a few Facebook groups already. And, whether or not you enjoy the group you're in you can see that FB groups are a way to bring people together around a subject, hobby, shared goal, and more. FB groups can be a great way for you to grow your business. Find out how you can use FB groups to become known, grow your business and create community.

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ABOUT THE AUTHOR

<a href="https://profitablepilates.com/instructor/lesley-logan-2/" target="_self">Lesley Logan</a>

Lesley Logan

Lesley Logan fell in love with Pilates after her first 100! From side-hustle to full time, she jumped from teacher to manager to running multiple studios. She wrote a book that focused on the business of Pilates, which grew into ProfitablePilates.com and is now a business coaching program called Agency. Take class from LL at OnlinePilatesClasses.com and listen to her podcast at LesleyLogan.co/podcast. When not in Los Angeles she travels, leading workshops and retreats around the world.

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