Paul Roch

Roch Accounting Services, Founder

After two decades of working in higher education — guiding faculty, decoding budgets, and crafting multi-million-dollar financial plans — Paul Roch has taken his numbers know-how and heart for service into the world of fitness. Now based in Houston, Texas, Paul is the founder of Roch Accounting Services and the creator of The Fit Business Financial Partner Program — a calm, strategic financial space designed specifically for boutique fitness studio owners and online fitness coaches. Driven by a deep belief that clarity brings freedom, Paul brings a blend of financial precision, strategic coaching, and a warm, grounded presence to everything he does. With a CPA license earned after 40, a background in building financial systems for educators, and an affinity for translating “accountant speak” into plain English, Paul helps overwhelmed wellness entrepreneurs stop white-knuckling their cash flow and start making confident, aligned decisions. He is passionate about demystifying the numbers, creating systems that support life outside the studio, and helping business owners finally feel proud of their profit. Whether he’s working through a budget forecast, building a money clarity checklist, or cheering on a client who finally gave themselves a raise, Paul brings thoughtfulness, practicality, and just the right amount of dry humor to the table. His vision? To give fitness entrepreneurs the tools, strategy, and support they need to stop surviving quarter to quarter — and start leading from a place of calm, confidence, and clarity. Listing of expertise: Studio profitability, pricing & packages, WaveApps setup, instructor payroll & scheduling costs, budgeting & forecasting, cash flow planning, owner pay, financial goal setting, simplifying studio systems, understanding your financial reports