Featured Course

Baby Steps To Your BadA$$ Vision

Too many people have goals, MISS their goals, beat themselves up over missing their goals, and write the SAME goals for another month. Is this you? Maybe your goals sound like action items, a TO-DO list of tasks to get done. A checklist if you will. Maybe this is you? And some have this bada$$ vision in mind, but can’t figure out how to make that vision happen FOR REAL. Does this sound like you? Maybe you have too many goals, and you don’t know how to BEGIN tackling them? If you raised your hand, if you said, “Oh – that’s me”. Don’t worry, you’re not alone. This is more common than you think. You’re stuck in this vicious cycle of repeating the same process, the same programming over and over – because this is what you know.

Use this Question to Get Unstuck and Grow Your Business

It’s pretty obvious that COVID has affected Pilates and fitness clubs dramatically. Whether you are a teacher, studio owner, or something in between the virus, the constant changes in how we can interact with our clients, and the restrictions that keep us from using our spaces the way we used to are causing strain, closures, stress and fear in so many. So if this is you you’re not alone. And, while there is no magic pill or tip to turn your situation around I do believe that there is a way to pause, get perspective and then have a new path to work towards to and yes, grow your business.

Why You Should Collaborate and How to Start

Collaboration is key. You’ve heard that. And yet, you think its easier if you just do it on your own. And maybe you could do it on your own for a little bit but now you’re aware that you can only go so far on your own. I mean, picture a canoe and then picture a cruise ship. Those cruise ships can go around a continent! Would be pretty tough to do that on a one-man boat. In your business you can do a lot on your own, you can grow a lot on your own but eventually, you will hit a plateau. And especially during times like these we really are stronger together. So, what is a collaboration? Why should you collaborate? Who should Collaborate with and What/how does it work? Let’s dive in.

Why You Need an Ideal Client Avatar and How to Define Yours

You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. But, you know that you can teach anybody. I mean, Pilates is for everybody right? And, yes, you probably have been trained well and can teach all types of people. And Pilates meets everyone where they are. But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, a newsletter, blog, or journal and talk to everyone and get attention. Even big brand names like Coke, Pepsi, or think of any big brand talk specifically to one person. Why? Because people need to feel like you see them, you get them, you understand them. They need to know that no matter their pain, problem or goal you can help them specifically. So, does this mean you only get to have one ICA? How do they do it and still appeal to so many people?

CHECKOUT ALL THE COURSES

Featured Blog Posts

Want More Clients? This Entrepreneur’s Oddly Simple Way to Attract Fitness Fans

How We Bring Authenticity to Our Fitness Business I hear the same challenge from nearly every fitness entrepreneur and yoga teacher I speak with. Even though their classes change lives... While fitness teachers help people fix back problems, relieve stress, get...

Make Speaking Magical

Leave Them Wanting More Imagine a room full of clients excited to learn from you. Or a room full of teachers waiting to get all the gems you're about to drop in your workshop. How does that make you feel? If you answered excited and nervous you're not alone. I know...

Optimizing Your Personal Finances

The Money Monster Are you afraid to look your money monster in the face? You’re not alone. In fact, many people avoid their finances and hope for the best. Hope is not a strategy. We know this, yet…..we continue to ignore the very resource that...

5 Ways to Cover Your Ass(ets) In Your Fitness Business

Nail Down These Strategies There’s a secret that no one tells you about running a fitness business: being an instructor and being a business owner are actually two very different roles, requiring different hats, skill sets, and hours in the day. Or should I say, extra...

Creating Social Content in Less Than 15 Minutes

Hello squad! Have you ever started your day feeling like you had no idea what you should post for the day? Or that all of your social media content has been used before? I get it. I get how you must feel when your business is growing, but your personal brand is having trouble keeping up. I get the feeling of needing to elevate your online presence, but not knowing what style will resonate with your audience, or mirror who you really are. I get how you feel. And this is where Girl Squad can come in and help you.

Pilates for the Future (Meaning… Kids!)

Pilates for the future, now more than ever, is the perfect time to think about adding kids to your client base. Most kids are not receiving the daily recommended physical activity. Some studies suggest that less than 3% of kids are engaged in the daily recommended activity.