In this course, Hilary draws from her deep experience working with powerhouse brands like Disney, Pixar, and Marvel to help entrepreneurs like you clarify your brand message, connect emotionally with your audience, and create lasting impact through cohesive storytelling.
We cover:
- The “M.A.G.I.C. Formula” behind Disney’s successful brand strategy
- Brand expansion & franchise-building
- How to stay on brand as you grow
- Brand loyalty programs & mobilizing your biggest fans
Hilary shows how any business — no matter how small — can leverage emotional marketing, great storytelling, and strategic innovation to connect more deeply with customers and stand out in saturated markets.
She also shares practical questions for evaluating brand expansion opportunities, defining signature offers, and ensuring alignment across sub-brands. Whether you’re refreshing a tried-and-true product, reimagining content delivery, or renaming offers to better resonate (like Disney’s shift from “Rapunzel” to “Tangled”), this course offers a blueprint for growing a magnetic, mission-aligned brand with staying power.
