Yes, I am a Pilates business blogger. No, this blog post isn’t about your personal looks. But, I used to write dating blogs and give out dating advice. And, the truth is a lot of that advice crosses over to running your Pilates business. So, before you roll your eyes or think this isn’t the advice for you don’t swipe left just yet! Stay with me and see if any of these tips help your business get more looks, hits and if there was an app for finding a Pilates studio some swipe rights.
I don’t know about you but I hate cold calls, I hate people trying to sell me stuff, I hate flyers on my car, shoved in my hands or even in my mailbox. I despise people trying to talk to me as I am going into Whole Foods. Ok, maybe hate and despise are strong words. But, I don’t want people trying to bug me about things I don’t want. But, if you and I bump into each other in Whole Foods, if you and I are standing in a long line together at Starbucks, airport security or any line you can pretty much bet we are going to chat, have a laugh, and you will know I teach Pilates.
Not only will you know I teach Pilates but you will know where I teach and what it is to do Pilates with me. I know, you’re thinking “LL you are kind of a hypocrite.” Nope, not at all. See, when people invade my space or litter their advertisements on my car that is annoying. I don’t know who you are. Ok, great you have a product or business you want to tell me about. But, you’re not there when I get to my car. Also, most often you’re trying to tell me about your new restaurant and I’m gluten and dairy free so how do you know I am even your customer. It’s a waste of paper, their time and money.
But, in a store when you and I are in line and you say “fun pants” and I say “thanks! I love them too. I mean, if I have to wear workout clothes for a living they should be cute!” and then you say “oh, yeah, what do you do?” Well, then I’m not pushing my business on you. You invited me into the conversation. I just found a way to bring up that I wear workout clothes for a living. When I tell you “I teach Pilates down the street across from the Starbucks. Do you know it?” I’m not pressuring you, I am just answering your question and asking you one back. My question about if they have been to my studio will get me a couple answers: 1) have they been to the studio where I work 2) if they have done Pilates ( I know I didn’t ask that but they’ll probably answer that hidden question) and given that LA is so neighborhood-based I’ll know if that is even convenient for them.
Based on their response I have a couple options. If I am enjoying the vibe and they haven’t closed the door I can then tell them how awesome Pilates is there, invite them to come and get their card to give them the info. I can give them mine ( I prefer to take theirs so I can follow up with them). Or, I can keep the conversation going. Maybe they need more info about Pilates. Maybe they have some misguided impressions, maybe they are just visiting. The point is until my time is up I am connecting with them about what I do, where I do it and how we can do it together. It’s my mini elevator speech sans an elevator!
My most favorite workshop and role-play to do is my elevator speech workshop. See, the thing is in Pilates many teachers spend a lot of time trying to get heard among the noise on the world-wide-web. Or, they go super old school and do flyers and word of mouth (nothing wrong with this!!! You just don’t have that much control over it). But, you do have control over whom you talk to and what you say and how you say.
- What do you do?
- Where do you do it?
- Why do you love it?
- Why should they do it with you?
- How can they contact you or more importantly you contact them?
Best part this whole convo cost you nothing! No marketing dollars. You were just out doing your thing!
I know you think easier said than done. But, you can totally do this too! I will tell you how on April 27th in my next webinar (think Workshop on the web). Register here. If you can’t do the time or the date have no fear. I know some of you are live halfway around the globe from me and will be asleep. Some of you are down the street teaching. That’s the beauty of a “replay.” Register anyway and you’ll get an email to watch the replay (it will be up for a few days). You can send in your questions ahead of time at firstname.lastname@example.org
I am beyond thrilled to introduce you to today’s blog author Jessica Hansen! A dear friend of mine our love for Pilates put us in the same place at the same time. Our paths were meant to cross, and her story is one I know many Pilates instructors and soon-to-be Pilates instructors will recognize. As we enter the month of LOVE may you find inspiration from Jessica’s journey to honor the love Pilates has for you, your body and your love for Pilates. Without further ado, Jessica Hansen:
Like any proper love story, the begging of mine with Pilates came when I was at an all time low. Picture the beginning scene of Bridget Jones Diary and insert me on the couch Continue reading
I’m super stoked about what is to come in the next couple of weeks! Mark you calendar and click on the links below to all the goodness coming up for your Pilates practice and Pilates business. Continue reading
I fell in love with the practice of Pilates in 2005. Three years later, I became certified to teach. In working with clients since 2008 I’ve learned that there are a lot of misconceptions about who can/cannot practice Pilates. (If you don’t have the time right now to read this entire post, let me tell you upfront that every body—yes, every body! —is a Pilates body.) Keep reading to get the 411 on who can/can’t do Pilates: Continue reading
Within the first 30 seconds of meeting someone new, chances are that I will share how I became hooked on Pilates from my very first class; quickly shifted my career path to becoming a Pilates instructor; and that I now dedicate a large portion of my time to helping other Pilates instructors and studio owners hone their business model. Continue reading
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Since 2008, I’ve had the privilege of coaching Pilates instructors on how to successfully start their businesses as well as consulting with studio owners on how to enhance their current offerings. I’m always trying to think of the resources that Pilates instructors and studio owners like you need, and then I set out to create them. Continue reading
Flow is a Principle of Pilates. While you may use it specifically for planning a session. This weeks challenge is using “Flow” to Spring Clean the functionality of your studio. Flow in your studio allows for income to flow in. Continue reading