What is a Pilates Teachers Schedule?

When I first became a Pilates instructor I was teaching clients and classes every weekday morning from 6 am to 9 am then racing to my other job across town to manage a jewelry store. And then on most weeknights, I would race back across town and teach one or two more clients. And then I also taught clients on my day off from my store gig. I thought it would take forever to build my business up but it didn’t and so within a few months I was quickly burning the candle at both ends. But, I had no idea at the time that what I was doing wasn’t the best idea. I mean, every other teacher I knew who was building their business and even some who had grown their businesses were working the weirdest schedules. One day after working an almost 70 hr week I wondered what is a Pilates teachers schedule?

Should I be teaching mornings and evenings? Did I need to teach six days a week? And, even though people said I should teach when clients wanted it was that really the best answer?

Over the last 10+ years of teaching, I have changed my schedule almost as often as the wind changes. And, I don’t think that’s a bad thing. What it has allowed me to do is see that there is almost no hour where a client doesn’t want a session! Before you think I am wrong I have taught people at their 3:30 am, I have taught people as early as 5 am in person, and then there are the clients who have requested 8:30 pm or even 8 am on a Sunday! I love changing my schedule because every time I do it I dial it in even more to fit the nature of the life I enjoy living.

If you have ever taken a workshop with me you know that I believe your goals and life go in the schedule first. But, this is not how most people set up their teaching schedule. Instead, they put their clients in first. Admit it, how many times have you not said yes to having lunch with a good friend, going out of town for the day or not scheduling a personal session with another teacher because you had to teach?

I’m not saying just move people around willy nilly. But, I do believe that you should be super clear on your goals and what you want out of life and then create your teaching schedule.

After working with a lot of teachers I have found the ones that are super firm and clear on when they are available to teach no only are booked they also know exactly how much money they will make each week, month because it’s clear when they look at their schedule what slots are empty. And, their clients are also better trained to keep a standing appointment or cancel in the appropriate time. The teachers who let clients tell them when they want to come in typically have clients who are inconsistent. This means they are not truly getting all the benefits of Pilates and will probably disappear for portions of time if not longer. These teachers also will feel like they don’t have control over their schedule and will see a “swiss cheese” schedule. Sessions all over the place, empty slots all over but not big enough to do anything on so they are working for their business instead of the other way around.

I know, that sounds a bit harsh but teachers I love you! I am you. I have done all the mistakes of letting clients tell me when they want to take. And, that quickly lead to me not wanting to be a teacher. The moment I learned the phrase “I have this time or I have this time.” And, “I’m not available then but I do have ___.” My life-work balance became mine! It was under my control.

What is your schedule like?

Do you like it?

What would you change about it?

I was recently asked what a day or a week in my life looked like? How do I structure my days?

To be honest, since I travel I make some changes to the schedule often but the basic structure is there.

5-6 days a week I workout first thing in the morning. That is the time when no one is awake. I can run with my dog and listen to a podcast. I then often go to a fitness class around 6 am and workout with my friends. Afterward, I’ll begin my teaching day. I teach 5 mornings a week for 3-4 hours. Then I use the middle of the day for whatever I want. Sometimes I do Pilates classes other times I catch up on emails or spend a little time on social media. I take calls or watch webinars, read a book, get a facial etc. The middle of the day is mine for whatever I want it to be. Then, on Mondays, I’ll allow 2 more clients in the late afternoon. Tues-Thur I teach a couple of evening clients whom I adore and have been with me for years! The other days of the week I am either off or have called it a day before the afternoon.

As far as how much I teach I follow what I share with many other teachers. I have a goal dollar amount (gross) in mind for the whole year. I divide that number by my average hourly session rate and then by the number of weeks of the year I will teach. I will only teach that amount of clients in a week. If people ask for a session and I have hit that number they go on a waitlist for any cancellation. I promise you unless I had a couple of weeks where I didn’t teach the average amount I do not add additional hours on. It’s important you don’t do this either. Waitlists are great things to have. And, you train your clients to schedule early!

My schedule works for me, I never force how I like to work on anyone and that means you too. I would love for you to watch my course on goal setting if you haven’t yet. And also my course on client scheduling. Then get super clear on the times of days that light your fire. If you’re not a morning person don’t teach in the morning. I promise you there are enough clients to go around! We can find your clients for the afternoon or evening.

The key to a successful business is knowing why you’re doing it, who you are and what you want! So, take a look at your schedule. Is it a good reflection of the life you want to live? Not sure how to make it one? Contact me here. Let’s talk!

xx~LL 

How to Be Referable

Social Media, Funnels and Online Ads may be all the rage. You may even be considering things like Classpass, groupon and online marketing. But, before you do let me remind you that referrals are still the number 1 way Pilates teachers and Pilates studios are getting new business. And, not just drop-in’s but legit clients who come again and again! So, how do you get more referrals? Do you just hope that your clients tell all their friends about you? Are there ways to get other businesses to rave about your Pilates business? And, what about those doctors, PT’s and Chiropractors? How do we get them to tell their clients about you?

  1. Be Referable: I know that seems obvious but what does that even mean? It means you have to prove you can deliver what you promise. So, that first or only client you have to make them your priority. Get testimonials and put them on your site. If they can attest to your awesomeness then others will feel good about referring your their peeps.
  2. Be clear on who you want to be referred to you. I know, you may be thinking “but LL I want anyone right now!” The truth is you don’t want just anyone. So, who do you want to teach? Get clear on this so that when people talk about you they know what to say and to whom.
  3. Always be open to Referrals. I know, you’re thinking, duh, but the truth is sometimes we don’t realize that we are closing the door on referrals because we are not actively talking to people about who we are what we do. Recently I blogged about things you can do today to improve your Pilates business. One of the tips was to tell 5 people who you are, what you do and whom you are for. Do you know how many people told me they would try that? TOO MANY! Even if you are booked and have a waitlist make sure you are telling people what you rock at. If you get peeps that are not for you-you’ll just refer them to the right teacher. Which people will LOVE!
  4. Make sure your clients know your offerings! This may sound obvious too. But, if you’re not consistently sending out newsletters it’s probably not obvious to your clients what else you do or offer. I write weekly newsletters and even still one of my clients just found out I have online mat classes (his wife reads the newsletters and clearly he doesn’t). I know you feel like a broken record but trust…they don’t know as much as you think they do.
  5. Be Remarkable! Meaning, share and do things that make your clients talk nonstop about you.
  6. Refer to others. Yes, give business away to competitors. You are not able to teach everyone. If people are looking for class-based pricing tell them who the best in town is. If they need to be in privates and you offer classes know the teachers in your area who excel at teaching privates. Trust me referring begets referrals.

Got these down? Ok, now you have to make a list of the businesses you love in your community. Find out how you can support them. Wait what?! Yep, find out what they need help in. Maybe they need a referral of someone you know? And, do you know what happens when you’re generous and you simply take the time to find out how you can support another business? They, in turn, want, desire to support you!

And, if you’re going, ok, got this, but how do I get those doctors, pt’s and other medical professionals to see that I am referable? Well, I’ve got a one hour webinar with Jessica Valant who is quite the expert in this area. Check out the deets here. And, while you wait for us to give our talk make sure you’ve got your 1-6 above all set.

How referable do you feel right now?

xx~LL 

 

5 Things You Need To Be Doing In Your Pilates Business

Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!

  1. Communicating with your clients and community regularly: this can be blogging and newsletters.
  2. Growing your newsletter list and writing to it: You don’t own the algorithms. So you might be posting daily on social but I bet 7% of your followers are seeing what you write. So, repurpose that content and make it a newsletter! If the Social Platforms disappear your reach won’t!
  3. Networking with other businesses in your community: Get known my friends! I know it’s easy to be in your business and think your neighbors can’t help you, they are the competition and blah blah blah. But seriously, if you find out what other people are doing and tell them what you rock at then referrals begin to flow! So, go outside, bring some sugar just in case they need it.
  4. Upholding Clear Policies: You should have clear policies on prices, payment, and cancellation policies. And, you also have to uphold them. If you don’t your clients won’t. This will affect your business and in a compounding way.
  5. Not giving discounts: I know you think you need deals to get people in the doors, or that you cannot raise your rates to keep them there. But, I’d rather see you reward loyalty and referrals than discount yourself and try to compete in the race to the bottom on prices. Someone once told me if you discount yourself you will be discounted. And you’re too awesome for that!

Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.

xx~LL 

3 Tips to Get People to Read Your Newsletters and Blogs

You know you that you have to write blog posts, write newsletters and have a presence on social media to help market your Pilates business. But, it can feel like all your efforts on falling on deaf ears when you post or hit send and literally hear crickets. Or, worse, when you hear people say they didn’t know you offered something you just announced in a newsletter. Ugh so annoying.  You know, when you email about a rate increase and then a client swears you never told them. So, why does this happen? How come when you post on social, publish a blog or send a newsletter you aren’t getting through to your clients? Simple, you’re not speaking to them.

I know, you are writing words on a paper. You took hours out of your week, read and re-read every post and yet nothing. Nada. No response. You wonder if it was the algorithm on Facebook or the time you sent on MailChimp or Constant Contact. But, algorithms and perfect timing are not the biggest culprits. Nope, the biggest reason people are not reacting to your words is that you are not writing to them. You’re writing to a general, average person. No to you client Cindy who wants results but doesn’t come consistently. You’re writing to a group of people you can’t describe because it’s just a random group, not Bob who needs more flexibility but hasn’t started his Pilates practice yet. You’re writing words but they are not speaking to anyone because you’re trying to speak to everyone.

If you want people to feel like you are telling them something then try these three tips out on your next piece:

  1. Post on the social channels they are using! I often see lots of teachers sharing info about their classes but in forums that are not where their client or future clients hang out. Or, I see tons of tweets about class schedule changes but the classes are for a demographic that isn’t using Twitter. You don’t need to be on every social platform. Do the research and be on the channels and forums your clients and future clients are spending time in.
  2. Know what your clients do when they are not doing Pilates. These special interests will help you talk to them in your posts. For example, let’s say your clients love to surf. Share news about surfers who have raved about Pilates. Write blog posts about how Pilates helps surfers. Create tips for doing Pilates for surfers. Then when surfers are searching for ways to better their surfing your posts will come up!
  3. What are their pain points. I know you know the benefits of Pilates. And, you have them on your website. But, how do these benefits solve your clients and future clients problems? Write down your clients pain points, their problems and then how does Pilates with you help them. When you write, blog or post keep these pain points in mind. People will do anything to solve their problems. Make it easy, tell them about their pain point and how you help them. They’re going to listen so fast!

These are just three simple tips you can start with today. And, I truly hope you do. One of my favorite authors Daniel Pink said on a podcast that if you have a service or product that can help solve someone’s problems you have a moral obligation to tell them. But, most of us think we said it once and it didn’t work, no one listened or no one cared. Wrong! They didn’t hear you. You were talking to general.

You have to talk directly to your ideal client. And, it’s going to take these three tips and getting really clear on who your client is. Who is your client avatar?

If you’re ready to define this avatar, if you’re ready to finally be heard, if you’re ready to get your magic out there then you should join me on my next webinar.

Not ready yet? No worries! Start with these three tips and see how even these small steps will create big change in your business.

Share your gifts my friends. Your clients are ready and waiting.

xx~LL

Why Followers Don’t Matter When it Comes to Your Business

Do you need to have thousands of followers for your Pilates or Fitness studio business? You post, curate, spend hours thinking about what to write and what hashtags to use. You see that other “famous” fitness influencers have thousands if not tens of thousands of followers and hundreds of likes almost instantly. How? You are doing all the things to show up on Facebook, Instagram and maybe even Youtube. And, yet, your classes and schedule are not filling up as quickly as you need. And just when you get the hang of things the algorithms change.

Oh the algorithms! They change all the time! I spend a good amount of time following the people whose niche’s are Facebook, Instagram, Youtube etc. They go around the world giving speeches on the best practices for each platform and even they have no idea how the algorithms work. But, while you need to have a presence on social media the emphasis on followers and likes is not only misguided it can take you down a rabbit hole in your business. And, worse, the pressure to be some sort of influencer on social media is causing anxiety, depression and deepening the feelings of not being “enough.”

Here’s the things about social media that I have definitely said before in a webinar. It’s pretty much here to stay. At least for the foreseeable future. So, yes, you need to be part of it. But, you don’t need to be IT. You also don’t need to have tens of thousands of followers. Especially if you are a one-human-show or a brick and mortar. You just need to be KNOWN in your community.

Being infamous is not the same thing as being KNOWN

Having thousands of followers who don’t take your classes, don’t engage with your product and don’t live in a vicinity that could partake in your greatness doesn’t help you out in the day-to-day. Sure, it can feel awesome for a moment if a post gets a lot of engagement. But, are those likes and comments putting $$$ in your bank account. My guess is probably not.

So, you end up tired and emotionally drained and you have even less time to put into your self-care and your business.

Being KNOWN is so much easier than getting followers. You don’t have control over how Facebook or IG share your content. You may post the most amazing thing at 3 pm but every one of your followers was working and by the time they get off work that beautifully curated post is hours old and dead in the water.

And, sure you could do all the research on when to post and where to post. But, what if you spent that time finding out where your ideal client is?

What if you spent that time collaborating with fellow businesses in your community whose clients align with what you have to offer?

What if you spent that time promoting who you are and what you do with those who have access to your ideal client?

And, then, you can post the highlights of how you rock at teaching Pilates to those people!

I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them.

Do you see how that is different from having lots of followers or likes?

If you are ready to ditch the rat race of Social Media then check out how to become KNOWN in person with me in Milwaukee on December 9th, or take my online course here. Or, if you need some one-on-one attention you can contact me here.

How ever you slice it, this week, take some time to be in your community in real life.

xx~LL 

Is it Personal When Someone Unsubscribes From Your List?

They say that your list is everything! “They” being the people who are trying to teach, coach, motivate and even sell products on how to grow your “list.” And, by list, they are talking about your newsletter list. And, I’ll be honest. I am not totally in disagreement. Your newsletter list is integral to the growth of your business whether you offer things online or in person only. Email is not dead. And, now more than ever a persons email is a worth so much more than you might think. When someone subscribes to your newsletter they are inviting you into their personal inbox. To their space to share what it is you want to share. So, is it personal when they unsubscribe?

If you don’t have a newsletter you may be getting ready to jump ship on this week’s blog. But, I truly hope you don’t. I hope you reach out to me so we can get your list started. Because, here’s the deal you do not control the algorithms of any social media platform I don’t care how good you are at hashtag’s or how many followers you have. If the rules change tomorrow your likes, comments, and even reach can disappear in a moment. But, your newsletter list is within your control.

How often you reach out to them is up to you. I would argue consistently. And consistently can be once a month, once a week or even daily. I am on a list that emails me twice a day. I actually don’t mind. I love what they send me!

But, if someone unsubscribes from your list is it personal? And, you can also insert if someone unfollows you is it personal?

Truthfully, I cannot answer that. I have seen many a people I do and don’t know subscribe and a few unsubscribe from my lists. I don’t pay attention to who unfollows me. I mean, who has the time to do that? But, every day I get an email that updates me on how many new email subscribers I get received that day and how many I lost, unsubscribed. I don’t often know why people unsubscribe. Sometimes they fill out the survey most times they don’t. But, I never ever take it personally and you shouldn’t either. Even if it is personal.

  1. Read the Four Agreements its a fabulous book that will help you rock your life and business. An easy and quick read and one of the agreements is to not take anything personally. I know this isn’t easy but what motivates people to do things is really none of my business. You and I do not have time for that anyways. You have a path you’re on and their personal attack attempts are just a distraction. Plus, you cannot reach into the internet, grab them by the hands, look them in the eye and ask “why don’t you want my emails?” And, even if you could is it really worth trying to convince someone to want or like your stuff? Nope! There are 10 more people out there who are looking for what you offer. It’s worth your time to go looking for those people and not trying to convince people who don’t want what you offer to want what you offer.
  2. Thank them for leaving! When you use a service like MailChimp, Constant Contact etc to email your list they charge you for the number of people on your list. I do not want you or even myself to pay for people who don’t want what you are offering. The more you only have people on your list who want what you got the better your open rates are the more fruitful your emails will be.
  3. So what if it is personal? Honestly, it sucks when you see someone you know leave your list. You can’t help but wonder why. But, does it really matter? Not everyone will like, love or support what you are up to. And that is ok. Like I mentioned in my self-care video on PilatesAnytime (use LLOGAN if not a member to watch) you need to know the 5 people whose opinions of you matter. You need to tell them and then if you see other people you know leave your list and they are not one of those 5 people you need to let it go. Because you have a business to run, a life to live and a “why” that won’t happen on it’s own.

I know the hardest thing in life is to not take things personally. But, sometimes we have to remember, it’s not always about us. Why they unfollowed you, left your list has a lot more to do with what they want in their life, their inbox, their goals and their business. And, while it may not be you that is a-ok. Because, as I mentioned earlier there are 10 more people who are looking for your list. So, spend more time getting your work in front of those who are looking for it and less time wondering why that person doesn’t want it. Dive deeper into articulating what you have to share. Find unique ways to get your message out to those who you want to hear it. And, worry less about those who don’t want what you have. They are not your audience.

xx~LL 

 

 

3 Powerful Ways to Promote the Awesomeness of Pre & Postnatal Pilates

This week’s guest blogger Alison Marsh of Your Pregnant Core might be the best person to discuss this week’s blog topic! If you have been reading my blogs or taking my courses you know I am a massive fan of nicheing out! And if you are passionate about Pilates for women before, during and after their pregnancies that is a niche. Check out Alison’s tips for marketing to this group of women.


You’ve attended a thorough pre and postnatal Pilates teacher training, and can’t wait to start teaching this very special population!

In today’s age, women are getting pregnant later in life, and tend to be hyper-aware of their health during pregnancy. Taking care of themselves becomes a priority.

These are the women who need your transformational pre and postnatal Pilates services. And they are more likely to have the ability to afford ongoing sessions, whether that be through mat classes or privates, or both!

The following tips will get your skills in-front of the women who need them!

Establish Yourself as the Pre & Postnatal Pilates Expert in Your Community

 

 

Volunteering your services is the best way to fast-track credibility in your community. It allows you the opportunity to practice, as you build confidence in teaching this population.

Joseph Pilates had a dream that all people would practice Contrology. It is our responsibility, and honor to share this practice with pre and postnatal women who wouldn’t otherwise get this specialized training.

Where to Seek Volunteer Opportunities:

  • Women’s Wellness Centers,
  • Library District,
  • Women’s Shelters, and
  • Hospital Health and Wellness Centers
  • YMCA or other Community Fitness Centers

Example:

In Las Vegas (where I live), we have University Medical Center’s Healthy Living Institute where they offer free classes to the community. I volunteered my time via a workshop, teaching pregnant moms how to safely move through their everyday activities to reduce low-back pain and other ailments that come with pregnancy. Then we went through a 15-minute Pilates-inspired session with a basic dining room table chair that they could do at home.

I made up a hand-out with the tips we went over, and then added my contact information. This has been a great way to not only give back to my community, and build my reputation as the expert in this area, but have gained private clients this way as well.

Build Relationships with Local OBGYN’s, Midwives, and Doulas

Start with your personal OBGYN.

When you have your annual visit, and they ask “Do you have any more questions?” Tell them about what you do, and the services you offer. Have a card or flier ready!

This is exactly how I built a great relationship with our now “in-house” OBGYN Nurse Practitioner, Paige Cook, who not only refers clients to us, but reviews all of our materials to ensure they are safe for pre and postnatal women.

Visit women’s birthing centers where the services of Midwives and Doulas are offered.

Prepare information about the services you provide and offer to come speak with their staff and give them a short presentation of your services.

Or, invite them to one of your free events that you have planned in the community. Always have plenty of cards and/or fliers to leave!

Build a Presence on Social Media

Begin building a following on Facebook, Instagram, Twitter – whatever you are most familiar with (and you don’t have to use them all! )

One way to gain clientele in this area is to start a free Facebook group for pre and postnatal women in your area. Or, if you plan to do virtual training, open the group to pre and postnatal women around the world!

You could do a weekly Facebook Live video, sharing tips on how to take care of themselves during pregnancy and the postnatal period. Maybe a five-minute routine a week. Whatever fits best for you!

The POWERFUL thing about a Facebook group is that you can really get to know this clientele’s pain points – what they worry about most – and frame your marketing around helping them resolve these issues.

For example – During Pregnancy:

Many women fear to gain too much weight. You can be the advocate who encourages them to eat healthily, moderate their exercise routine by giving them mini-Pilates sessions, and embrace healthy weight gain, as this is a healthy part of pregnancy.

And For Postnatal: You will be there to help new moms be patient with their healing bodies by offering safe, healing-inspired Pilates sessions, and encourage moms not to rush back into high-intensity workouts.

Click here to print out the Body Patience After Pregnancy guide for your clients, to help them understand the healing that their body is going through. And don’t forget to put your contact information on the handout!

Other Tips for Marketing:

  • Pick a Niche – Topics include Diastasis Recti, Incontinence, Twin Pregnancy, HIgh-Risk Pregnancy (which is more prevalent due to women having babies well into their 40’s), In Vitro pregnancies.
  • Example: My niche is diastasis recti, and I am now known in my community as the Pilates Instructor to see if a woman has DRA, or wants to prevent a non-healing DRA (abdominal separation)
  • Use positive, encouraging language in your marketing.
    • Example: Rather than talking about how to stay slim during pregnancy (which is not healthy advice), talk about how to help mom keep her energy up and reduce or eliminate the aches and pains of pregnancy.
    • Again, this is where pre and postnatal specific Facebook group can help. Using the language that this population uses will help your marketing resonate with the right women.
  • Collect success stories from past clients, and use them in your marketing materials.
    • If you are just starting out, find a few pre and/or postnatal moms, and help them for a reduced rate, or simply as a trade for sharing their experience with you. One trade that I do is offer sessions in exchange for permission to video the sessions and use them for my educational and marketing materials.
    • Sharing success stories of clients with a focus on the client’s transformation is a powerful sales tactic.
  • Believe in the services you offer!
    • When you are confident in your abilities, and the services you offer, you are excited to promote your amazing services.
    • You have an obligation to let this population know that you can help them.
    • Pregnant women and new moms NEED your services, for the well-being of themselves, and their families!

Your Turn:

There are pre and postnatal women who need you RIGHT NOW!

Follow the steps below to get started on getting your awesomeness out to those women!

  1. Pick 1 of the 3 marketing ideas above.
  2. Take one of the action steps below (corresponding to your chosen marketing idea):
    1. Establishing Yourself as the Expert in Your Community: Visit or call one of the centers on the list – library, health center, medical center, YMCA, and introduce yourself and what you have to offer.
    2. Build a Relationship with Local OBGYN’s, etc: Find the closest facility to your studio, visit and introduce yourself and your services.
    3. Build a Presence on Social Media: Take the steps to make a Facebook page, Facebook group, etc. If you already have one, do a live video introducing yourself, with an exercise or health tip for mom.
  3. Visit our Your Pregnant Core Facebook page and share that you have taken action on marketing your awesome pre and postnatal skills!

You are awesome!

Now go rock your fresh, new marketing skills and start helping the women who need you!


 Thank you, Alison Marsh! For more info on what Alison is doing check her out on Facebook, Instagram, Twitter and her website! Or, comment below!

xx~LL

Your Invitation to Investigation

I remember when I first started teaching Pilates. It was over ten years now but I didn’t know what I didn’t know and I was so excited to be teaching something I believed in so much I would say the cues I heard my teachers say. I didn’t always know if I was getting the results I wanted but I knew my teachers who knew what they were doing did and so if it worked for them…

But, then over time, I realized that not all cues work the same. Not all exercises feel the same in different bodies. Clients and teachers have different learning and different teaching styles. It took getting curious and investigative to up-level my teaching!

And, the thing about curiosity and being a detective is that it’s not something you can compartmentalize. Once I turned on this investigative work in my teaching it affected my own Pilates practice. Exercises I would skip doing because I didn’t “get it” or it felt “wrong” I began to find something new. To come at them from a different angle.

The detective work didn’t stop there! It’s like a virus that but the good kind! Because when you practice being curious you don’t take roadblocks as the final answer. You hit a wall and you ask yourself “is there another way?” Of course, there is! So, then you try to find all the other ways. Are you struggling to get to your next level because the universe is against you? Did someone really take that opportunity from you? Or, is there another way?

When you practice finding different ways to get different clients to do the same exercises but for their body options present themselves. When you practice getting curious as to how the Pilates method feels in your body and you stop skipping exercises or practicing the same exercise the same way expecting something different the opportunities for growth in your own body and strength appear. When you stop taking things that “happen” to you as the answer and start getting curious as to other ways you can achieve the same desires you take control over your own life. Your destiny is accessible all because you got curious!

And, my dear friends, Pilates instructors, and studio owners I want to help you become investigative! That’s why I created my online Pilates business course Your Invitation to Investigation!

Your Invitation awaits.

Where are you stuck? Where do you want to grow?

xx~LL

How to Start Becoming Known for Pilates in Your Community

How known are you as a Pilates instructor or studio in your community? You’ve got your business cards, a website, maybe you have even left some flyers at a local business. But, you are still not getting the new clients you’re want to teach. You are wracking your brain with ways to market your expertise as a Pilates instructor. And, you are posting away on Facebook and Instagram. You feel like you are doing all the things and yet it feels like it is all falling flat. So, how do you start to become known for Pilates in your community?

Becoming Known in your community is the key to rocking your business bliss. It doesn’t matter if you are an independent contractor, Pilates studio owner or you teach Pilates in your own home. The beauty of our business is that you can still have a successful business of your design by marketing some of the “old-fashioned” ways. We dove deep into this in our course and blog about “Attracting New Clients.” New client referrals and local connections go a long way when you are known for what you do best. Because they speak directly from the heart and often to people who are similar to them.

If I were to ask you who were the popular fitness instructors in your area, you could tell me. Would your name be among them? Becoming popular isn’t a contest (I know it can feel that way). It’s something in your control. When you are clear as to who you are as a teacher, whom you are the ideal teacher for and you deliver results your clients will speak for you. They will be the best marketers money can buy. And, the best part of that kind of marketing is that it didn’t cost you anything. Your clients and those who have heard about what you are known for will help get your name out there better and faster than you could with buying ads or posting flyers.

Tell me what is something unique about taking Pilates with you? What is my Pilates experience like when I take a session or class with you or at your studio? What kind of client are you the best teacher for? What results do your clients gain after working with you? You can post these in the comments below or send them to me directly here.

Having the answers to who you are as a Pilates instructor and what space you best serve is just one step in getting you Known! Let’s start taking those steps together. Join me this Thursday (replay for one week) for our next webinar all about becoming Known. It’s time you take control of who you attract to your business and for your community to know what it is you do as a Pilates instructor.

Are you ready to become known? Register here.

xx~LL

How to Direct Your Clients to YOU!

You’ve got your Pilates website, your facebook page, your Instagram handle, and you’re posting and liking and following, and your phone and inbox are silent. No new clients are coming through your social channels. Sure, teachers and friends are loving what you’re doing. But, their love isn’t putting money in your bank account and bodies on your reformers. So, what’s happening? What is the disconnect? Are you doing it all wrong?

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