How to Prepare for a New Client

First impressions are important. And, when it comes to a new client engaging with you or your studio it’s even more integral. When someone comes in for their first class or session 60% of the decision to start a new fitness regimen is made. All you have to do is help them decide that it is you. Here are my tips for scheduling and teaching a new client.

  1. Make it easy for them: Is it clear on your site what to do next? How to schedule? What you offer?
  2. Tell them what to do: Don’t offer them all the times in the world you have or ask them when they want to get started. Train them from the beginning to schedule their life around Pilates with you.
  3. Have a “what to expect” email: Whether they sign up over the phone, email or via text be sure to send them an email that tells them your policies, what to expect, wear, park etc..
  4. Know their why.
  5. Forget about selling Pilates. They just need to trust that you’re the person who can help them.
  6. Follow up even if they said they don’t want to do Pilates. Send them a thank you note.
  7. Remember that their first package is still the courting process. Hold them accountable to their sessions, consistency and goals.
  8. Train them how to treat you and the studio. If your policies are broken you have to uphold them. It’s not a fun convo but it’s most important in the beginning.
  9. Don’t take things personally. Whether a client loves Pilates, doesn’t, late cancels or quits it’s not personal. Read the 4 agreements. You’re not for everyone and that is ok.
  10. Know when you want to teach, where and whom. It’s your business and you’ll get more clients that inspire you when you’re clear on these things. Not everyone is for you and that’s ok.

It’s easy to get caught up on selling Pilates or the training  to the new client. But, the truth is you are the guide. Your studio is the community. If you are clear on who you are for, what you offer it makes it easier for your future clients to decide on you too. And, then help them out by making sure your site, how you schedule them and prep them makes it easy for them to know you are the expert at what you do.

For more tips on first time clients check out this blog and this course. For coaching on converting first time clients for you or your studio contact me here.

xx~LL

Tips For Going Live on Social

Connecting to your audience is key in marketing online these days. And, with millions more people following Instagram stories, and Facebook stories depending on your audience and goals it could be necessary for you. Going Live on Facebook, Instagram and other platforms is not new. But, lately, I have been receiving lots of questions about this topic. So, below find my go-to tips that will not only help you go Live but feel comfortable doing it.

Choose the Platform: There are many platforms you can use for going Live. It’s important that you pick the one (or ones) that your ideal client or audience is on. Use your analytics to show you who your followers are, ie. gender, age, location etc. The one that has more of your ideal client on it is the one I would do these lives on. If you love Tik Tok but your clients are above the age of 50 going you’d be shouting from the rooftops in a deserted city.

Announce it: I don’t often have time to pre-announce my lives but when I do I always have more viewers. So, even if you do it an hour or so before on your socials it would help you feel like you are actually talking to people.

Have a Topic in Mind: What do you want to go Live about? What do you want those watching to do after they go live? Nothing feels more awkward than going live, having just a couple live viewers and not feeling ready. Even if you just want to answer peoples questions have some questions in your mind you can answer so that you’re not just hanging out there.

Ask people to comment: Tell people what to do so that they stay engaged.
Giveaway the good stuff at the beginning: Like a blog, people want to know if it’s in it for them. So, tell them the “answer” at the beginning and then go into the what and how after.

Collaborate: Go live with another teacher or client! On many platforms, you can go live with other people from different locations. I love to call into people’s IG’s and answer questions from their audience.
Look at the dot: Yeah, the dot on your phone is the eyes of your viewer.

Smile more than you think!

Capture it correctly: If going Live on IG it’s a vertical video. If you go live on FB you can do both horizontal or vertical. But, if you plan on posting your live on Youtube you’ll want to film it horizontally.
Have fun! The first time you do it will be weird. Delete it if you don’t love it. And, then try again the next day. The more you do it the easier it gets. Think about teaching for the first time.

Do you need to go live? Nope, not at all. Again, it depends on your goals for your business and your audience. But, it is a fun way to engage with your audience and hopefully, your audience is a lot of people in your community.

Where do you like to go live? I’d love to hear your favorite platforms and what you like to talk about below.

If you want more support on choosing the right platform and what to talk about then contact me here. Let’s set up a game plan for you!

xx~LL