First impressions are important. And, when it comes to a new client engaging with you or your studio it’s even more integral. When someone comes in for their first class or session 60% of the decision to start a new fitness regimen is made. All you have to do is help them decide that it is you. Here are my tips for scheduling and teaching a new client.
- Make it easy for them: Is it clear on your site what to do next? How to schedule? What you offer?
- Tell them what to do: Don’t offer them all the times in the world you have or ask them when they want to get started. Train them from the beginning to schedule their life around Pilates with you.
- Have a “what to expect” email: Whether they sign up over the phone, email or via text be sure to send them an email that tells them your policies, what to expect, wear, park etc..
- Know their why.
- Forget about selling Pilates. They just need to trust that you’re the person who can help them.
- Follow up even if they said they don’t want to do Pilates. Send them a thank you note.
- Remember that their first package is still the courting process. Hold them accountable to their sessions, consistency and goals.
- Train them how to treat you and the studio. If your policies are broken you have to uphold them. It’s not a fun convo but it’s most important in the beginning.
- Don’t take things personally. Whether a client loves Pilates, doesn’t, late cancels or quits it’s not personal. Read the 4 agreements. You’re not for everyone and that is ok.
- Know when you want to teach, where and whom. It’s your business and you’ll get more clients that inspire you when you’re clear on these things. Not everyone is for you and that’s ok.
It’s easy to get caught up on selling Pilates or the training to the new client. But, the truth is you are the guide. Your studio is the community. If you are clear on who you are for, what you offer it makes it easier for your future clients to decide on you too. And, then help them out by making sure your site, how you schedule them and prep them makes it easy for them to know you are the expert at what you do.