Our Best Pilates Business Blogs

Whether you’re looking into how to set up a social media plan for your Pilates business, get new clients, raise your rates or find the right Pilates school for yourself here is a round-up of our most-read Pilates business blogs. We’ve got over 300 blogs to read now but here are the best of the best voted on by our readers.

 

#1 How to Keep Clients Coming Back: Great read for client retention. And you want to know about this before you lose a client because it’s easier to keep them then to get a new one.

#2 My Top 3 Mistakes and What They Taught Me: Learn from the mistakes that taught me the most and why I never make them again.

#3 Top 10 Steps for Owning a Studio: Even if you are just getting started having this information in your mind is helpful.

#4 How to Become an Instructor: Send this one to a friend if you already are one!

#5 Should You Own or Rent: a question you should ask yourself if you’re really busy or if you live in a state that is changing their laws you may wonder should I own or be employed?

#6 How Often Do You Think About the Pebbles in Your Business?: Read this if you need more time or have goals you want to hit. It’s all about time management.

#7 Do You Need Social Media?: Some tips for those of you using social media.

Do you enjoy these round ups? If so, comment below with topics you wished all the blogs were “rounded up” for.

xx~LL

PS what’s blog above did you click on first?

Do You Need a Welcome Series?

You’re an independent contractor, a small home-based studio or a boutique space with the opportunity to expand and you’re wondering if you need a welcome series for anyone who joins your email list. You are not alone. I get this question and excuses or reasons why people believe they don’t all the time. But, the truth is, if you’re teaching as part of your income, this is not a hobby, then I believe you do!

I know, you’re busy, it’s another thing to do! But,  hear me out. You are busy. You don’t have time to respond to EVERY person who joins your list and share who you are, what you do and why you will rock their world! So, by having a welcome email series (did you think I was suggesting a discounted intro pack? I hope not) you can write up a wonderful series of emails (one time) that guides this newbie on a journey that you want so that they get to know you, trust you, see you as the expert in your area and when you say, “take a session from me” they hit that button so fast because they have been waiting for you to ask this whole time!

You have been part of many a “welcome series” or some call a “Nurture Series” and some totally get you excited and others fall flat or make you hit “unsubscribe.” And, while I could write a book about all the nuances and I am doing a webinar on this topic I thought a few quick and easy tips for you to get started today.

A welcome series should:

Introduce You as the guide to getting them where they want to go

Share some background to your awesomeness

Explain what you do

Why You do what you do

How it helps them!

Guide them from “hey, how are ya?” to “Buy my main offer.”

Be automated and spaced out over time until they are dumped into the main newsletter

Add value

A welcome series could:

Go on for months (I don’t recommend this for Pilates teachers or other movement instructors)

Have an offer or two in it that gets them to try you out before coming into the studio

Share pics or testimonials

Have a secret offer they won’t find on your site

Be as short as a few emails

Once you put your in place it should kick off as soon as they register for your list. And then when it’s done they should end up on your regular newsletter schedule. Because, a welcome series is a lot of things but it is not a replacement for connection or a consistent weekly, bi-weekly or monthly schedule.

I’d love to know what you wish clients new before setting up their session? How you want clients to see and experience you and your business and what you want to drive your future clients to buy? You can post in the comments below.

xx~LL

PS the next webinar on this will air June 26th 12pm pst and replay until July 3rd.

 

Asking the Right Questions to Make Them a Client For Life

I remember when I first became a Pilates instructor I was given a sheet with questions on it and told to have the first time Pilates client “fill them out.” And, the first time I did it the whole process felt so clinical. I know that for some people this form is personal and they would prefer to fill it out themselves. But, just because they gave me their emergency contact and history of injuries I still didn’t know them. And, here we are about to spend an hour together. At the end, they are hopefully going to fall in love with me and Pilates. But, it’s going to be a lot of “hope” if I don’t have some key info about them.

After that first client, I changed up how I did a first time session. I added questions to get to know them better not just their injuries or past issues. I wanted to know their goals, their plans for the future and a little bit more. But, I didn’t want to be an interrogator either. So, I had to come up with a plan for how to get to know them and their internal drives more and also allow them to move and experience Pilates.

  1. What’s their Why? Seriously, why did they come today? Why now? And, why You or Your Studio?
  2. Are you and what you offer the best for them? If so, share that with them! Brag a bit. If not, help them find the right teacher! Contact that teacher and let them know you’re sending them a client. They’ll remember you when you’re the right teacher for them
  3. You cannot sell Pilates. You can only sell yourself as a guide for them. Pilates is your tool but they are buying you and your expertise.

So, now that you know my 3 biggest things to keep in mind during your first time session you are probably wanting to know what questions I ask exactly. Well, for that you will have to join me for my webinar on “asking the right questions on Wednesday” or my course on “first-time to lifetime” and if you’re in Australia or New Zealand I will be teaching this workshop in person in November!

What questions do you know are key for converting a first time client?

xx~LL 

How Much Online Should You Be?

Do you have a love-hate social media? Totally cool! You don’t need to love it and most teachers don’t even need to use it. But, there is a level of web presence you need to have to make your ideal business grow and known. I know you want to teach Pilates. You only care about your clients and helping them get better, feel better and do more Pilates with you. But, let’s face it, even with referrals those future clients are going to look you up online. And while I do not believe you have to have likes and followers to make money doing what you love. I do believe you have to have some level of online presence. So, here we go!

Website! Yes, you need one. Please don’t think a yelp, facebook page or some other platforms landing page of you is going to do it. You need to own this domain. It needs to have some key things on it so that you can attract your ideal client and get them into your books asap. Check out this blog posts on websites here and my course on “What Your Website Needs.

Dive in or Don’t: If you’re going to use social media for your business then use it. If you’re not then don’t. But trying to do a little here and there will not only annoy you it’ll frustrate you and when people go from your site to your social media they’ll be confused. If you are going to use social media for your business link it on your site. If you’re not, or are not sure then don’t link it until you are. Wondering if you should be on social check out this blog on why and this one for more tips.

Keep it Simple! If all you do in the beginning is ace a website and tell people who you are and what you do and why you rock at it I promise you’ll get clients. Why? Because I still get the most clients through my website and from personal outreach. Meeting people in real life and referrals. Your website is your 24/7 assistant. USE IT! Make sure it’s clear what you do when they land on your site. Update it regularly with blogs. Be clear on who you teach and why you’re the best for them.

If you start out with a great site and clarity on who you are the rest will follow. I know, you’re thinking, “but everyone is bouncing of facebook and I’m not even sure how to use Instagram.” Here’s the thing I can promise you. There will always be a new thing to learn. That doesn’t mean you have to. In my next webinar, I’ll be going over how to use Facebook and Instagram for your business. You’ll learn if 1) you should 2) what to do 3) what not to do.

I promise I’ll keep it simple and digestible. And, after you’ll know if you need to add either of these platforms to your business. In the meantime, how much online should you be? Website, website website! We’ll dive into the ever-changing social media beast together here.

xx~LL

Tips for Using Social Media for Your Business

You want to fill your classes, get more clients, fill those last two spots you have, sell your workshops, teacher trainer, merchandise or even retreats. And, you’re probably wondering how Social Media can help you. You’ve been posting, going live, liking others and feeling like you know less and less every day. On top of all of that, you’re busy. Are these posts even working? Or, maybe you’re sitting there reading this “thinking I don’t even want to do social media! Are you going to make me?”

Let’s get super real and clear for a moment. I will NEVER force anyone to market in a way that doesn’t resonate with them. And, so if you prefer to use your social media to show pictures of your pup, cat or food then stick with it! But, don’t complain that social media doesn’t help you fill your classes.

While we are being frank together I cannot stress enough that you do not need tons of followers. Unless you are trying to teach people all over the world you just need to be known in your community. So, when you look at your “insights” you should see that most of your followers are from your city. If you’re living in Nashville, TN and most of your followers are in Los Angeles you’re going to have a hard time getting us into a session with you! We don’t go outside a couple of miles radius.

Now that we got those things out of the way a little bit lets dive in a bit about what you need to be clear on before using social media for your business.

What do you want to happen after you post? Are you interested in people coming to take from you in person, in a class, online? People cannot read your mind. So, you need to make sure it’s clear what you want them to do in your post. And, so that you can measure if you’re getting what you want from your posts you need to be honest with what you want.

Do you want more followers?

More likes?

Conversion from post to your website to being on your mailing list and coming to class? (I hope you said yes to this).

Engagement? Maybe you want your community to talk within a post and get excited about a new class, workshop etc.

Once you have a clear idea about what you want to happen when you post then you need to be clear about your messaging. What do you want your clients to see, hear, be reminded about?

Finally, pick a platform and go deep! I am giving you full permission to not be on EVERY platform. Pick one and learn it, have fun with it and go really deep on that platform. I was coaching someone last week and their audience is businesswomen. She needs to be on Linkedin. But, if your studio is near a college campus and your clients are primarily 25-35 maybe Instagram is your jam?

You also need to pick the one that you’ll have the most fun with. If you’re not into it people will see that in your posts. You can, of course, hire out someone to handle your accounts. And while that won’t be cheap it can be a huge load off so if you know you need to be represented on social media and you hate it outsource it!

I would love to hear your favorite platforms and what your goal is for using them for your business in the comments below.

For me, I am mostly on Facebook, Instagram and sometimes post tutorials on Linkedin. But, mostly I am an IG girl. My goals are not to be instafamous. Instead, I love engagement. Which is why I ask a lot of questions on my posts. I want to talk to you. I love to share what’s on my mind in my posts to help you. My posts are meant to serve, inspire, remind and give permission to teachers and studio owners to do more of what they love- teach Pilates. Sure, I would love to show you how fun my dog is. But, if you’re on @profitablepilates you are probably wanting to know more about how you can make your teaching profitable?!

Now, that you have a clear idea of what your goals are, what platforms you want to use and what your messaging is you probably want to know how to beat the algorithms, best posting times, etc. And, while I wish I had all that data for you I promise you it would be changed by the next week. We cannot control the algorithms, and most often only 6% of your audience is seeing your posts. So, it’s super important that social media is an extension of your business. That you don’t rely on IG to fill tonight 6 pm class. But instead, as a way to create community and drive people to your website where they get on your email list. This way no matter what the algorithm is you can still get your message to your clients.

I will be sharing the most current info on stories, IG and FB what to do and most importantly what NOT TO DO on my next webinar. So, if you are wanting to dive deep on FB and IG then join me for this webinar. I’ll be doing another one on Youtube, blogging and other platforms later this year. But, in this webinar, we are picking just FB and IG because they are owned by the same person and most of your clients are on these platforms. We’ll be breaking down and through all the stuff to help you show up on the platform you want in a way that resonates with you and helps you achieve your goals.

What do you love about social media and what do you loathe? Share it with me and the other readers in the comments below!

xx~LL 

How to Fix the Problems in Your Pilates Business

If you are looking at your week ahead and about to have a freak out about how o earth you’re going to get it all done you are so not alone! As Pilates instructors and studio owners, wives, husbands, partners, human beings there is a ton to do. You’ve got your clients, all the tasks that go along with that and you’ve got your life and all that happens in that. And, oh, that tiny thing like making money and propelling your business forward. How on earth can you do it all without freaking out?

  1. Know what your problems are and ask yourself why that problem exists.
  2. Create a plan of action that addresses this problem
  3. Hold yourself as accountable as you hold your clients
  4. Hold your clients accountable to the policies you told them about when they started
  5. Worry about what you can do and let others worry about the rest.

See, it’s so easy! F

Ha! Wouldn’t that be awful if I ended the blog there? “Here are you 5 tips for a week where you get it all done. Ok, GO!”

Look my fellow fitness pro you have a freaking ton going on. But, the first part of getting your business running the way you want it is to know what the problems are and why you have them.

Problem: You’re not making enough money

Why aren’t you making enough money?

-You are not teaching enough

-you are not charging your worth

-you’re not charging for late cancels

Fix: Set a goal that helps fix the problem. If you are not teaching enough but you are charging enough and holding others accountable then we got to get you known! We have to get your website working for you! We have to get your more clients.

If you are not charging enough we need to figure out how much you need to make, how many hours you want to work and find an average rate that will take all those sessions to add up to what you are desiring to make this year. I do this a lot when I coach others and in my AGENCY group.

If you are not holding people accountable to your policies then this is the week you remind people of what those are and you stick to them! Not only will you feel more respected but people will value their sessions with you more too!

See how these 5 steps help you solve your problems? What problem do you feel you have? Why is that problem occurring? What steps can you take this week to fix that problem and help you grow your business?

If you’re not sure then please contact me here. Let’s figure out a plan together that is possible. There are enough clients to go around and your tribe is awaiting your arrival.

xx~LL

Are These 3 Things Holding You Back?

What happens when LL and Cool J get together?! Well, read on to find out! This week’s guest blogger is a soul sister of mine and I couldn’t be more honored to have her share her words here with you in this week’s blog post. Jenna Zaffino, Pilates Teacher, Business Coach, Podcast host and way more than words can describe has shared three common limiting beliefs and help for each of them.  As you read this week’s blog ask yourself if any of this sounds familiar to you. And, if it does let’s talk! Limiting beliefs are walls keeping you from what you want. And, as you’ll read Jenna and I know that there is so much magic on the other side of every wall.  Jenna, take it away!


As a career coach, I’ve been fortunate to work with Pilates Pros around the world.  My favorite part of coaching is learning about the various cultures in different studios.  This provides a great reminder that we are all connected through this beautiful method. 

Most similarities amongst global Pilates teachers fall into the positive realm; health conscious, movement enthusiasts, love the Pilates Method forever and ever, etc. On the opposite end, however, I have seen some major universal themes that get in the way of the progress of Pilates Professionals and create negative stories that hold us back from the true potential of our work.

The following are what I’ve seen to be the top 3 limiting beliefs of Pilates Pros, along with some perspective that may help you see your situation in a new light.

  1. Suffering is part of the job.

Many teachers believe that they must suffer in order to provide help for others. For some, it’s getting paid less than they are worth (or working for free,) for others, it’s working far too many hours in the name of providing help.  The truth is, suffering, rather than thriving will, in fact negatively affect your work. The suffering mindset breeds resentment, irritability, hopelessness and ultimately is a gateway to burnout.  What starts out as a noble sacrifice can quickly become a burden – especially when it negatively affects your finances. To me, it’s about the ripple effect.  If you are paid what you are worth, you may be able to lessen your hourly workload, which preserves your energy for the clients you still see.  When those clients have a quality experience with you, they will be more likely to refer you to the people and opportunities who will appreciate the wholeness of your work and pay you for it.  Start thinking about the areas where you might be overextended.  What is one small change you can make to move towards an energy of thriving rather than surviving?

       2. I should do it all myself to save money.

I used to live and breathe this tenant to a fault.  Then, one day, a successful entrepreneur asked me what I was best at.  “Teaching Pilates!” I exclaimed.  He said, then do more of that and hire someone to do the things that drain you.  The idea of spending money on help can be daunting, but each time I have invested in my business by taking something off of my plate that allowed me to do more of my great work, I have reaped the benefits 10-fold.  Today, I run a small business of just me as the teacher/coach/podcaster AND I have a full-time Operations Director.  She provides the platform for me to shine.  On paper, I may save some $$ without an employee, however, without the help of a teammate, I would most certainly be in burnout mode every day.  What is one area that you can outsource? Laundry, reception internships, and housekeeping are 3 great areas from which to start taking some work off of your place.

       3. I have to stick with the known model of running a Pilates studio.

I feel like this one is a doozy, however, the more I’ve worked with clients to individualize their business practices, policies and procedures to the needs of their business, the more I have seen their businesses thrive.  If you’ve owned a studio, or even run a private practice, you know that there is a certain way that things are done as “norms” in the industry.  The thing is, there are no rules as to how you run your business other than the policies and procedures must serve both your clients and your bottom line.  Have slow months in the summer? Why not run your annual budget on a 10-month projection.  Need to ensure that classes are attended? Why not offer pre-registration for class series?  I encourage my clients to get creative with their models, not only from the standpoint of differentiating themselves from other competitors but to make their business work for them.  What is one way you would like your business to serve you better?

Join me on June 28th with Lesley as we bust through some of your limiting beliefs to help you make the shift towards thriving in your business!


Yes, you read that right! Jenna and I will be teaming up to help you with your Pilates business questions, concerns, problems, projects and more! All you have to do is register here and then send in your questions here. Join us live for the webinar or enjoy the replay for up to one week.

xx~LL

For more Jenna Gems check her out on Facebook, Instagram, her website and her podcast.

Pilates: How to Hire a Team that Rocks

Recently I added new team members to Profitable Pilates and Lesley Logan Pilates. When I was looking to hire for my Pilates team I had specific goals in mind. And, you should too! When you are looking to hire Pilates instructors for your Pilates business it is integral that you hire smart.

It’s easy to hire any instructor that comes your way! I mean, I hear you, it’s not as if Pilates instructors grow on trees. But, if you hire any instructor who is available then you are not doing your Pilates business any favors. Sure, you could luck out with a rockstar instructor. But, more often than not you could be costing yourself valuable time. And, time in a Pilates business is money.

Here are some tips to consider when hiring:

1) What you are goals and what are their goals?: If the goals don’t intersect it’s not going to work out. I know it’s tough to say “thanks but no thanks” to an amazing instructor. Especially when you are desperate! But, you will get frustrated when they are doing their thing and it’s not in line with what your goals are.

2) Why do they want to work for you?: With all the ways to look up a business and a person these days, they should have done some research. They should know why they want to teach in your space. What is it that draws them to your Pilates haven? How will your space allow them to grow and shine?

3) Do their strengths support your weaknesses?: It’s easy to want to hire people exactly like you! But, you cannot be all things to all people. If you know where your strengths are lacking and can find team members who strengths are your weaknesses your team will grow further. Clients of all types will have the instructor for them!

4) Do your due diligence: Phone interviews to weed out those who are not right for your business. In person interviews where you see them teach and you two can have a conversation. What do they love about teaching? What do they hate? How do they handle difficult conversations? The answers they give are only “wrong” or “right” if you think so. Some teachers struggle to schedule, take payment and sell Pilates. But, if you have a studio manager who handles all of that then it’s totally ok that this is a weakness of theirs.

5) Listen to your gut! Seriously, your mind and pocketbook can easily steer you the wrong way!

Look, I believe in running a Pilates business a little unusual. I don’t think you should hire based on how the studio down the street does or the studio you worked for did. For more tips on running your studio check out this blog. Also, hiring is an art and takes practice. Check out more tips here and take your time. Hiring slow and looking before you need a teacher is key. Otherwise, you’ll need to fire fast!

Lastly, an easier way to attract teachers and a team is to become known! If people find out how amazing you are and your studio is they will be flocking to work for you!

If you have questions about hiring, firing and building a team contact me here. I’ve done a lot of all of it. It’s not easy. But, a good team takes you further than you can ever go on your own!

xx~LL

How to Keep Pilates Clients Coming Back

Pilates client retention is not always the first thing we want to think about when it comes to our Pilates business. In fact, in a perfect world, we wouldn’t even have to think about how to keep your Pilates clients. It would just happen, like magic. But aside from knowing how to teach the exercises, retaining clients is essential for maintaining a full schedule.

Clients do not grow on trees. And while Pilates should speak for itself there are some things we can and should do that will help our clients come back again and again, week after week. And, lucky for you, retaining clients is something that you have the most control in.

The truth is the cost of gaining a new customer is high! It’s so much easier to keep the clients you have coming back. Some of these tools are already in your hands.

  1. Client Packages: if they buy into a package they are now committed to you and Pilates for the remainder of that package
  2. Cancellation Policies: While these are usually in place to protect your time these policies also help the client stay accountable for their Pilates practice. This means they feel the results and they continue to show up
  3. Scheduling their Pilates in advance: If you find yourself asking clients when they are coming in next you may be risking losing a client to a busy schedule. Instead, “sell” the time slot they love to them. Make them schedule out in advance and this way they schedule their busy lives around their Pilates session with you.

We’ve discussed attracting new clients on the blog here before. And, even have a course dedicated to it. Client Retention has also made an appearance. And due to many emails, calls and Dm’s from our readers we went and made our Client Retention webinar an online course. So, now you can watch it when it’s the perfect time for you.

Try these tips and for more advice on client retention check out our latest online course “Client Retention” for your Pilates business.

xx~LL 

 

How to Start Becoming Known for Pilates in Your Community

How known are you as a Pilates instructor or studio in your community? You’ve got your business cards, a website, maybe you have even left some flyers at a local business. But, you are still not getting the new clients you’re want to teach. You are wracking your brain with ways to market your expertise as a Pilates instructor. And, you are posting away on Facebook and Instagram. You feel like you are doing all the things and yet it feels like it is all falling flat. So, how do you start to become known for Pilates in your community?

Becoming Known in your community is the key to rocking your business bliss. It doesn’t matter if you are an independent contractor, Pilates studio owner or you teach Pilates in your own home. The beauty of our business is that you can still have a successful business of your design by marketing some of the “old-fashioned” ways. We dove deep into this in our course and blog about “Attracting New Clients.” New client referrals and local connections go a long way when you are known for what you do best. Because they speak directly from the heart and often to people who are similar to them.

If I were to ask you who were the popular fitness instructors in your area, you could tell me. Would your name be among them? Becoming popular isn’t a contest (I know it can feel that way). It’s something in your control. When you are clear as to who you are as a teacher, whom you are the ideal teacher for and you deliver results your clients will speak for you. They will be the best marketers money can buy. And, the best part of that kind of marketing is that it didn’t cost you anything. Your clients and those who have heard about what you are known for will help get your name out there better and faster than you could with buying ads or posting flyers.

Tell me what is something unique about taking Pilates with you? What is my Pilates experience like when I take a session or class with you or at your studio? What kind of client are you the best teacher for? What results do your clients gain after working with you? You can post these in the comments below or send them to me directly here.

Having the answers to who you are as a Pilates instructor and what space you best serve is just one step in getting you Known! Let’s start taking those steps together. Join me this Thursday (replay for one week) for our next webinar all about becoming Known. It’s time you take control of who you attract to your business and for your community to know what it is you do as a Pilates instructor.

Are you ready to become known? Register here.

xx~LL

Goal: Set, Delete, Repeat!

Who decided your teaching schedule? Who set your personal goals? Who influenced your professional goals?

If the answer to those questions isn’t You, You and You then we need to talk my Pilates pal! Here’s the deal, and I am going to get pretty honest with you if you do not set your own goals someone will be making sure you’re working towards their goals.

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Why Should You Listen to Your Clients?

Before you think I’m going to suggest you let your clients talk during the whole Pilates session let me just say that this is not about being a therapist or friend to your client. This post is about listening for key clues that help you teach them better, grow your business more and retain your clients for a lifetime. Rest assured you will not have to be the shoulder they cry on (although that can happen) or their dating advice expert. But, what you will hear when you are truly listening (and sometimes not with your ears) will be what sets you apart from the rest. Having good listening skills can be the difference between someone giving up Pilates when tough times hit. Good listening skills can mean client referrals and a healthy, thriving business vs one that is constantly trying to get more new clients to replace the ones that “got bored,” or “became too busy.” Think you listen well?

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