Have you told people what you’re up to and then feel like no one is listening? Or, worse, that they just don’t care? I so hear ya! But, in this week’s ‘Notes 2 Inspire’ I’ve got tips for you to get out there and keep sharing! You got this!
Who introduces you better than you could ever introduce yourself? Who promotes why you rock? Do you know? This week’s Notes 2 Inspire vlog is here to help you find out who is on your team!
Do you know?
It seems like everyone and everything is going digital these days doesn’t it? Well, it’s true! Facebook and Instagram are pushing content that includes organic videos more than ever these days. And, with the recent changes at IG where they allow the first minute of your IGTV to go in your feed to get more views it certainly makes you wonder, should you be doing videos?
Now, I know some of you are hating on social and wishing it could go back to being for connecting with friends. But, before you roll your eyes and stop reading let me just tell you a little goes a long way. Don’t forget that I know and believe its not about followers and likes. It’s the quality content that shares who you are, what you do and whom you’re for that gets you doing more of what you love-teaching Pilates. However, just like there are different learning styles you have to know how to teach to. There are different ways people connect to our message. Some love a good read so blogs and great copy on your site will be perfect. Others need a picture, they need to see themselves in your photos. People who look like them. And, there are some that need audio. They need to hear your voice, and the visual of video will hit two types of learners. So, having some video content of you rocking what you do with your ideal client is quite compelling.
Now, that I’ve perked your ears a little bit please note that I am not going to say you have to start posting as many videos as you can. Not at all. If you want to do that than let’s talk because there are some def do’s and don’ts for Youtube and IGTV. But, for many of you I am talking a video or few on your site and every once in a while on social so that people can see you in your element. Can get to know you. See you as the expert at what you do.
Facebook (who owns IG) has a goal to beat out YouTube. So, if you’re like me and you post videos to YT than do not post those video links on FB. They will bury those posts. You’ll have to do an organic video for them. This is something that might seem annoying for you. But, if you’re not trying to become a YouTuber than it’s really simple, take the video. Cutoff the beginning and ends where you press start and stop and post it to your studio/business FB page or group. If you filmed it in vertical video it’s great for IGTV if in horizontal it’s awesome for FB and you can still upload it to YT just don’t share that link on FB to promote it.
Create videos as part of a giveaway in exchange for email addresses for your newsletters.
Post videos of you and a client accomplishing an exercise.
Share tips on exercises your ideal client can do at home.
Vlog! Allow your clients and future clients to hear what is on your mind.
These are just a few things you can do with video to attract your ideal client to your schedule.
I’ll get honest with you, when I first started posting on YT I thought “Why me?!” I mean, who was I to create these videos. But, now a few years later I have met more people around the world because of my videos. And, my goal was to travel the world to teach. I have a teacher I coach who creates videos of modifications. Her ideal client is someone who is just like her. Wants to get her move on but due to injuries can’t do it like everyone else. I have another friend who does lots of mini classes.
Who do you wish was your client?
What do they need?
Film the answer to their questions. Post it on your websites and share it on social media to drive traffic back to your website where they will then be prompted to schedule a session or class with you!
So, should you be doing some video? I think so. But, you don’t have to. It first depends on the goals for your business and what you feel comfortable doing. However, as I mentioned I was not keen on the idea. And now, I am sooo grateful I was pushed to start. And geez, those first videos sucked but the more I did the more comfortable I got.
Ps I’ll be talking about how to use YT to grow your business and hit your goals in my next webinar. Click here to get the help to start and grow your YT and video business.
Blogging vs Newsletter? This is a question I get often from fitness professionals, Pilates teachers, and Studio owners all the time! The follow up to this question is “which one do I need to do?” Or, “do I need to blog and write newsletters?” So, today I am going to explain the differences between a blog and a newsletter and answer if you need one, the other or both!
What is a Blog? Let’s get real for a moment when I started blogging about four years ago (wow 4 years of biz blogs for ya) I fought my biz coach and SEO pro’s on the need to blog. I thought blogging was dead, everyone wanted to find things on Social Media and that no one would read it. But, I was so so wrong! While I may not make a living as a blogger (although some people still do) blogging is still hands down the biggest help in people like you finding me. The search engines love blogs because they read words on the internet to help find articles (pages on websites) that answer peoples questions. They want your site to be the answer to peoples searches. If they provide the best answers to what people are searching for then those people will use their search engine all the time (aka they can hit them with ads). So, your blogs are free advertising for your biz because if your blog answers peoples questions Google and other engines will promote your site! How freaking cool is that?
Blogging also allows you to attract your ideal client. Instead of blogging about a basic answer to what Pilates is you can blog about how Pilates helps a particular ache, sport, hobby, demographics etc. Blogging allows you to show how you’re the expert in your area. And, allows future clients who land on your site to see how awesome you are!
Blogging also updates your website. Yes, you want this! It tells the internet that your site is fresh and being taken care of. If you thought you could make your site once and leave it alone until you raised your rates or updated your bio I hate to break it to you but your website might be a bit “dusty.” I write a blog every week on all my sites. This keeps my websites at the top of the searches! And, I didn’t pay for that.
I could go on and on about blogging, but I already have in this course about blogging. So, if you’re ready to dive into blogging for your biz please take it here.
What is a Newsletter? A newsletter is a direct communication between you and your peeps. Anyone who opts into your list can receive this newsletter. Yes, they should opt-in vs you adding them in especially if you do business with the EU. Newsletters should add value to your clients and are great ways to create communication with your past clients, current clients and future clients. Newsletters allow you to remind people about classes, holiday schedules, events, etc. Some businesses send daily newsletters. I enjoy sending weekly newsletters. And, while a monthly newsletter is also fine it may not have the same effect as something a little more frequent and consistent.
What you put in a newsletter is more current event like. It has CTA’s (call to action) and those who are on your list want to be on your list. They put their info in and said: “Yass, please talk to me.” And, like blogs, people do think emails are dead they are still wrong. Here’s why do you remember when FB and IG went down? Almost a whole day was lost and millions of dollars were lost in ad spend. If you rely simply on social media to share updates, events, etc not only are you betting your business on the whim of other businesses but what happens if any of these platforms decide to change the rules? What happens if they get shut down? As it is if you’re lucky only 6% of your followers see your stuff. Read that again, 6% of your followers might see your stuff. But, a newsletter goes directly into your client’s inbox and if you’re good with the subject lines they get opened, read and more!
Like a blog, newsletters must add value. If you are just telling me what workshop you’re selling this month I’m unlikely to get to the end and hit “sign me up.” But, if you share info (which can feel like a blog but it’s not because a blog is on your website) then tell me how the workshop or class you’re offering goes along with that added value I’m more likely to say “take my money.” Does that make sense?
What you put in your newsletters really depends on you and your business. If you want my newsletter 101 course contact me here. For those of you already writing newsletters who want to take them to the next level join me on my next webinar here. But, keep them fun, think of them as writing to a penpal. What would you say to a friend you haven’t seen in a week, month or year? Why do they need to hear this? How can they hear more?
Do you need a blog, a newsletter or both? Great questions! I am so glad you asked. I am going to say you need both. They serve two massively different purposes. Blogging attracts people to your site but once they are there the likelihood of them coming back is slim. Unless they become a client and have to come back to sign up for sessions or classes then any updates you make to your site, your schedule, your offerings may not be seen. So, having a newsletter that shares these updates is key to getting eyes on all your good stuff! If you just do a newsletter then your website won’t be able to be the best assistant you ever had. It can’t be the answer to peoples burning internet questions if you don’t have answers. How often you blog and send newsletters is up to you. I share a TON about these things in my online coaching group. And we can dive deeper into what’s the perfect combo for your business in there.
I know you are thinking how on earth will I have the time and also what the heck am I supposed to write about? Make sure you read my blog about “not working all the time” and take my blogging and newsletter courses. The answers to all this and more are definitely in there. But, if you want to do more of what you love and make a living doing it then I would find the time to make both happen consistently.
Now, you tell me, what are you going to blog about next? What will your newsletter subscribers hear about in your next newsletter? You can share in the comments below or hit me up!
Everyone wants to work for themselves. The idea of being your own boss has a lot of unicorns, rainbows, and freedom around it. But, if you’re not careful, when you work for yourself it’s easy to make your own business, your dream business, be just as much a slog as working for someone else. So, my Studio Owners, Independent Contractors, Home studio owners here are my best tips to not make your dream job just like every other job.
I could go on and on with more tips on how to not work all the time so if you need more ask in the comments below or set up a call with me. But, please don’t work all the time. I know that there are times in your business that require more of your hours but set a date for how long that excessive work time will last.
Working for yourself is pretty freaking cool but that doesn’t mean it’s easy. In fact, I find it’s harder. I have to hold myself accountable to arbitrary deadlines and since I won’t fire myself if I miss a deadline then what’s the problem right? Well, the problem is our businesses get more stressful when we are not achieving the goals we have when we want/need them. And then we think we have to say “yes” all the time, work more, do less Pilates, fewer trips, fewer days off. And then all of a sudden you’re working ALL the time!
My weeks look different every month so I have to be really clear about my time off and then I have to put more goals/deadlines in my calendar before my clients get options. That means I have to have clarity around my schedule at least a month in advance. If I don’t I’m racing to get work done, working on my days off, skipping yoga and my own Pilates practice.
You are too good at what you do. You are the only person who can do what you do and your clients and future clients need you to be clear on your goals, firm about your schedule and taking care of you so that you can teach them.
This week, what tips will you try and implement?
Writing Newsletters takes time, and it is one of those things that most teachers and studio owners would prefer to not do. Convince themselves that email is dead. It’s not. And, while email marketers are seeing that its harder to get the ROI they used to get you are not an email marketer. You’re using your newsletters to engage with your clients, past clients and future clients (because people forward emails that are worthy). Your newsletters remind clients of why you’re amazing. They offer a way for clients to email you back, create a conversation. But, you feel they are not worth it. And, it’s because you’re not writing effective newsletters. People get an average of 142 emails a day. So, why are yours being trashed with the others?
I know you know you need this newsletter. I know you know you need to stay top of mind with your clients. I know you want to have a way to reach out to old clients and inconsistent clients. Newsletters do that!
Take the time to write a consistent newsletter, that gives away information they can share with their friends. Add value to their life. Have a call to action. Maybe it’s a question they should answer, maybe they should share the newsletter with a friend? Ask them to do something. People don’t do things without a call to action. Have fun with your subject lines.
If you’re wanting more support and advice around newsletters first of all YAY! You’re a rockstar! I can help you. Contact me here for a one on one coaching call or watch my course all about newsletters here.
What will your next newsletter talk about? Share in the comments below!
When I first became a Pilates instructor I was teaching clients and classes every weekday morning from 6 am to 9 am then racing to my other job across town to manage a jewelry store. And then on most weeknights, I would race back across town and teach one or two more clients. And then I also taught clients on my day off from my store gig. I thought it would take forever to build my business up but it didn’t and so within a few months I was quickly burning the candle at both ends. But, I had no idea at the time that what I was doing wasn’t the best idea. I mean, every other teacher I knew who was building their business and even some who had grown their businesses were working the weirdest schedules. One day after working an almost 70 hr week I wondered what is a Pilates teachers schedule?
Should I be teaching mornings and evenings? Did I need to teach six days a week? And, even though people said I should teach when clients wanted it was that really the best answer?
Over the last 10+ years of teaching, I have changed my schedule almost as often as the wind changes. And, I don’t think that’s a bad thing. What it has allowed me to do is see that there is almost no hour where a client doesn’t want a session! Before you think I am wrong I have taught people at their 3:30 am, I have taught people as early as 5 am in person, and then there are the clients who have requested 8:30 pm or even 8 am on a Sunday! I love changing my schedule because every time I do it I dial it in even more to fit the nature of the life I enjoy living.
If you have ever taken a workshop with me you know that I believe your goals and life go in the schedule first. But, this is not how most people set up their teaching schedule. Instead, they put their clients in first. Admit it, how many times have you not said yes to having lunch with a good friend, going out of town for the day or not scheduling a personal session with another teacher because you had to teach?
I’m not saying just move people around willy nilly. But, I do believe that you should be super clear on your goals and what you want out of life and then create your teaching schedule.
After working with a lot of teachers I have found the ones that are super firm and clear on when they are available to teach no only are booked they also know exactly how much money they will make each week, month because it’s clear when they look at their schedule what slots are empty. And, their clients are also better trained to keep a standing appointment or cancel in the appropriate time. The teachers who let clients tell them when they want to come in typically have clients who are inconsistent. This means they are not truly getting all the benefits of Pilates and will probably disappear for portions of time if not longer. These teachers also will feel like they don’t have control over their schedule and will see a “swiss cheese” schedule. Sessions all over the place, empty slots all over but not big enough to do anything on so they are working for their business instead of the other way around.
I know, that sounds a bit harsh but teachers I love you! I am you. I have done all the mistakes of letting clients tell me when they want to take. And, that quickly lead to me not wanting to be a teacher. The moment I learned the phrase “I have this time or I have this time.” And, “I’m not available then but I do have ___.” My life-work balance became mine! It was under my control.
What is your schedule like?
Do you like it?
What would you change about it?
I was recently asked what a day or a week in my life looked like? How do I structure my days?
To be honest, since I travel I make some changes to the schedule often but the basic structure is there.
5-6 days a week I workout first thing in the morning. That is the time when no one is awake. I can run with my dog and listen to a podcast. I then often go to a fitness class around 6 am and workout with my friends. Afterward, I’ll begin my teaching day. I teach 5 mornings a week for 3-4 hours. Then I use the middle of the day for whatever I want. Sometimes I do Pilates classes other times I catch up on emails or spend a little time on social media. I take calls or watch webinars, read a book, get a facial etc. The middle of the day is mine for whatever I want it to be. Then, on Mondays, I’ll allow 2 more clients in the late afternoon. Tues-Thur I teach a couple of evening clients whom I adore and have been with me for years! The other days of the week I am either off or have called it a day before the afternoon.
As far as how much I teach I follow what I share with many other teachers. I have a goal dollar amount (gross) in mind for the whole year. I divide that number by my average hourly session rate and then by the number of weeks of the year I will teach. I will only teach that amount of clients in a week. If people ask for a session and I have hit that number they go on a waitlist for any cancellation. I promise you unless I had a couple of weeks where I didn’t teach the average amount I do not add additional hours on. It’s important you don’t do this either. Waitlists are great things to have. And, you train your clients to schedule early!
My schedule works for me, I never force how I like to work on anyone and that means you too. I would love for you to watch my course on goal setting if you haven’t yet. And also my course on client scheduling. Then get super clear on the times of days that light your fire. If you’re not a morning person don’t teach in the morning. I promise you there are enough clients to go around! We can find your clients for the afternoon or evening.
The key to a successful business is knowing why you’re doing it, who you are and what you want! So, take a look at your schedule. Is it a good reflection of the life you want to live? Not sure how to make it one? Contact me here. Let’s talk!
Social Media, Funnels and Online Ads may be all the rage. You may even be considering things like Classpass, groupon and online marketing. But, before you do let me remind you that referrals are still the number 1 way Pilates teachers and Pilates studios are getting new business. And, not just drop-in’s but legit clients who come again and again! So, how do you get more referrals? Do you just hope that your clients tell all their friends about you? Are there ways to get other businesses to rave about your Pilates business? And, what about those doctors, PT’s and Chiropractors? How do we get them to tell their clients about you?
Got these down? Ok, now you have to make a list of the businesses you love in your community. Find out how you can support them. Wait what?! Yep, find out what they need help in. Maybe they need a referral of someone you know? And, do you know what happens when you’re generous and you simply take the time to find out how you can support another business? They, in turn, want, desire to support you!
And, if you’re going, ok, got this, but how do I get those doctors, pt’s and other medical professionals to see that I am referable? Well, I’ve got a one hour webinar with Jessica Valant who is quite the expert in this area. Check out the deets here. And, while you wait for us to give our talk make sure you’ve got your 1-6 above all set.
How referable do you feel right now?
Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!
Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.
You know you that you have to write blog posts, write newsletters and have a presence on social media to help market your Pilates business. But, it can feel like all your efforts on falling on deaf ears when you post or hit send and literally hear crickets. Or, worse, when you hear people say they didn’t know you offered something you just announced in a newsletter. Ugh so annoying. You know, when you email about a rate increase and then a client swears you never told them. So, why does this happen? How come when you post on social, publish a blog or send a newsletter you aren’t getting through to your clients? Simple, you’re not speaking to them.
I know, you are writing words on a paper. You took hours out of your week, read and re-read every post and yet nothing. Nada. No response. You wonder if it was the algorithm on Facebook or the time you sent on MailChimp or Constant Contact. But, algorithms and perfect timing are not the biggest culprits. Nope, the biggest reason people are not reacting to your words is that you are not writing to them. You’re writing to a general, average person. No to you client Cindy who wants results but doesn’t come consistently. You’re writing to a group of people you can’t describe because it’s just a random group, not Bob who needs more flexibility but hasn’t started his Pilates practice yet. You’re writing words but they are not speaking to anyone because you’re trying to speak to everyone.
If you want people to feel like you are telling them something then try these three tips out on your next piece:
These are just three simple tips you can start with today. And, I truly hope you do. One of my favorite authors Daniel Pink said on a podcast that if you have a service or product that can help solve someone’s problems you have a moral obligation to tell them. But, most of us think we said it once and it didn’t work, no one listened or no one cared. Wrong! They didn’t hear you. You were talking to general.
You have to talk directly to your ideal client. And, it’s going to take these three tips and getting really clear on who your client is. Who is your client avatar?
If you’re ready to define this avatar, if you’re ready to finally be heard, if you’re ready to get your magic out there then you should watch my course on “The Client Journey.”
Not ready yet? No worries! Start with these three tips and see how even these small steps will create big change in your business.
Share your gifts my friends. Your clients are ready and waiting.
Do you need to have thousands of followers for your Pilates or Fitness studio business? You post, curate, spend hours thinking about what to write and what hashtags to use. You see that other “famous” fitness influencers have thousands if not tens of thousands of followers and hundreds of likes almost instantly. How? You are doing all the things to show up on Facebook, Instagram and maybe even Youtube. And, yet, your classes and schedule are not filling up as quickly as you need. And just when you get the hang of things the algorithms change.
Oh the algorithms! They change all the time! I spend a good amount of time following the people whose niche’s are Facebook, Instagram, Youtube etc. They go around the world giving speeches on the best practices for each platform and even they have no idea how the algorithms work. But, while you need to have a presence on social media the emphasis on followers and likes is not only misguided it can take you down a rabbit hole in your business. And, worse, the pressure to be some sort of influencer on social media is causing anxiety, depression and deepening the feelings of not being “enough.”
Here’s the things about social media that I have definitely said before in a webinar. It’s pretty much here to stay. At least for the foreseeable future. So, yes, you need to be part of it. But, you don’t need to be IT. You also don’t need to have tens of thousands of followers. Especially if you are a one-human-show or a brick and mortar. You just need to be KNOWN in your community.
Being infamous is not the same thing as being KNOWN
Having thousands of followers who don’t take your classes, don’t engage with your product and don’t live in a vicinity that could partake in your greatness doesn’t help you out in the day-to-day. Sure, it can feel awesome for a moment if a post gets a lot of engagement. But, are those likes and comments putting $$$ in your bank account. My guess is probably not.
So, you end up tired and emotionally drained and you have even less time to put into your self-care and your business.
Being KNOWN is so much easier than getting followers. You don’t have control over how Facebook or IG share your content. You may post the most amazing thing at 3 pm but every one of your followers was working and by the time they get off work that beautifully curated post is hours old and dead in the water.
And, sure you could do all the research on when to post and where to post. But, what if you spent that time finding out where your ideal client is?
What if you spent that time collaborating with fellow businesses in your community whose clients align with what you have to offer?
What if you spent that time promoting who you are and what you do with those who have access to your ideal client?
And, then, you can post the highlights of how you rock at teaching Pilates to those people!
I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them.
Do you see how that is different from having lots of followers or likes?
If you are ready to ditch the rat race of Social Media then check out how to become KNOWN in person with me in Milwaukee on December 9th, or take my online course here. Or, if you need some one-on-one attention you can contact me here.
How ever you slice it, this week, take some time to be in your community in real life.
I know you think blogging is dead. I know you think you can’t write. Or, that you don’t have “time.” Maybe you believe you don’t know what to write about?! Well, whatever your reason for not blogging is I am here to tell you it’s not dead and so integral to attracting the clients you want, filling your schedule and your classes and making you known in your community. Ever wonder how people get discovered? It’s because of their website and it’s not because they pay for ad’s. It’s because the search engines (think Google etc) pull their site up. And they pull it up because of the words on the website aka blogs. And the most updated website.
You don’t need to revamp your site every year if you’re blogging consistently! More on this at my next webinar or on my course vlogging and blogging. But, for now here are 3 Reasons why you need to be blogging!
This is just 3 reasons why! I could go on and on about why you should be blogging! And, I will be covering those other reasons as well as what to blog about, how to feel confident in your writing skills and more at my next webinar! If you are ready to attract your ideal client, make your website work for you and show how you are the expert in your area then join me here.