Should You Run Your Pilates Business as Usual?

I saw an ad the other day in a magazine. It read “Business as Usual.”  Boring! Your business is anything but usual. Teaching Pilates is a unique career choice. One that requires you to wear many hats. You have to teach clients, market your business, some have to manage teachers, manage a schedule, reschedule, keep copious notes, study movement, study Pilates, do Pilates etc etc etc.

Pilates teachers and studio owners don’t clock in and clock out and leave it all at the “office.” We are inspired by our own practice, other fitness modalities a random billboard or in the case of this week’s article an advertisement. The business of Pilates is anything but usual.

So, why do so many teachers and studios seem to follow a mold? Do business per the usual?

The studio on the other side of town, down the street or even right next door might seem like they have it all. They may have bright lights, busy classes or offer other fitness modalities. The other studios in your town or even online (because it’s hard to not compare) may seem to have it all and so when you’re trying to make the magic happen, trying to bring in the money it can be easy to do business like others before you, do business as usual. To follow the mold. But, if you are not clear with who you are as a teacher/studio, whom you teach and what you offer and stick to that…then there is another mold you’ll fall into. The one where a studio closes its doors.

If you heard the podcast interview I did with Pilates Unfiltered I was asked why I don’t own a studio? It’s not because I don’t think I can run one. It’s not because I don’t think it’ll be fruitful and it’s not because I don’t want it. The truth is my goals for my business and my personal life does not align with owning my own brick and mortar today. So, I run my business so that it continues on the path to my own desires.

Last week I went live about Pilates being my side hustle and not doing your Pilates business in the usual way. But instead doing your business your way. I know you’re thinking easier said than done. Yes, totally easier to say than to do but so is Pilates! Check out those videos above and then sit down and think about the teacher you want to be. Who do you want to teach? When do you want to teach? Where do you want to teach?

It takes longer to grow your business your way but it feels so good to go to work day in and out and when it’s your business and not you trying to fit into a mold or doing what you think worked for someone else.

I’d love to hear your goals and any questions or celebrations on how you are running your Pilates business. You can share them in the comments below or contact me here.

This week we have a deep dive in Social Media ads, going LIVE, trolls, and scheduling. You may wonder if you need to use social media for your marketing or if it’s even working. We will be talking about that starting June 22nd so register for this webinar here. Or, check out our entire summer series. Because I am so dedicated to you running your Pilates business your way we have one hour online LIVE workshops on developing and marketing your Niche, Group Fitness Classes, Having a life and Teaching Pilates, Converting First-time clients, a Q & A and more. Click here for all the deets. If you missed last week’s webinar and you want the entire series go ahead and sign up and I’ll make sure you get it.

Ditch Business per usual and start doing business per YOU!

xx~LL 

 

How to Wear Cute Pants for a Living

I don’t know about you but I hate cold calls, I hate people trying to sell me stuff, I hate flyers on my car, shoved in my hands or even in my mailbox. I despise people trying to talk to me as I am going into Whole Foods. Ok, maybe hate and despise are strong words. But, I don’t want people trying to bug me about things I don’t want. But, if you and I bump into each other in Whole Foods, if you and I are standing in a long line together at Starbucks, airport security or any line you can pretty much bet we are going to chat, have a laugh, and you will know I teach Pilates.

Not only will you know I teach Pilates but you will know where I teach and what it is to do Pilates with me. I know, you’re thinking “LL you are kind of a hypocrite.” Nope, not at all. See, when people invade my space or litter their advertisements on my car that is annoying. I don’t know who you are. Ok, great you have a product or business you want to tell me about. But, you’re not there when I get to my car. Also, most often you’re trying to tell me about your new restaurant and I’m gluten and dairy free so how do you know I am even your customer. It’s a waste of paper, their time and money.

But, in a store when you and I are in line and you say “fun pants” and I say “thanks! I love them too. I mean, if I have to wear workout clothes for a living they should be cute!” and then you say “oh, yeah, what do you do?” Well, then I’m not pushing my business on you. You invited me into the conversation. I just found a way to bring up that I wear workout clothes for a living. When I tell you “I teach Pilates down the street across from the Starbucks. Do you know it?” I’m not pressuring you, I am just answering your question and asking you one back. My question about if they have been to my studio will get me a couple answers: 1) have they been to the studio where I work 2) if they have done Pilates ( I know I didn’t ask that but they’ll probably answer that hidden question) and given that LA is so neighborhood-based I’ll know if that is even convenient for them.

Based on their response I have a couple options. If I am enjoying the vibe and they haven’t closed the door I can then tell them how awesome Pilates is there, invite them to come and get their card to give them the info. I can give them mine ( I prefer to take theirs so I can follow up with them). Or, I can keep the conversation going. Maybe they need more info about Pilates. Maybe they have some misguided impressions, maybe they are just visiting. The point is until my time is up I am connecting with them about what I do, where I do it and how we can do it together. It’s my mini elevator speech sans an elevator!

My most favorite workshop and role-play to do is my elevator speech workshop. See, the thing is in Pilates many teachers spend a lot of time trying to get heard among the noise on the world-wide-web. Or, they go super old school and do flyers and word of mouth (nothing wrong with this!!! You just don’t have that much control over it). But, you do have control over whom you talk to and what you say and how you say.

  1. What do you do?
  2. Where do you do it?
  3. Why do you love it?
  4. Why should they do it with you?
  5. How can they contact you or more importantly you contact them?

Best part this whole convo cost you nothing! No marketing dollars. You were just out doing your thing!

I know you think easier said than done. But, you can totally do this too! I will tell you how on April 27th in my next webinar (think Workshop on the web). Register here. If you can’t do the time or the date have no fear. I know some of you are live halfway around the globe from me and will be asleep. Some of you are down the street teaching. That’s the beauty of a “replay.” Register anyway and you’ll get an email to watch the replay (it will be up for a few days). You can send in your questions ahead of time at lesley@profitablepilates.com

xx~LL 

PS can’t wait to watch some Business workshops? Check out my Courses here and my latest tutorials for PilatesAnytime.com here you can use my promo code LLOGAN for a 30 day trial.

 

 

Why it’s Hard for You to Sell Pilates

I get it; you want Pilates to sell itself. You want people to walk into the studio take a session and hand you their credit card. But, you are not getting a lot of new clients in, or you are, and they are not committing. I’ve heard all the reasons (excuses why). Ditch them. They are not serving you. Yes, there are lots of studios, lots of teachers and many are doing deals that are unheard of.

In my many years coaching Pilates teachers I have seen instructors leave great studios because they don’t want to “sell.” Well, I hate to burst your Pilates-doesn’t-require-sales-bubble but it doesn’t matter where you teach Pilates you have to “sell” Pilates with YOU to stay in business. Continue reading

Teach Pilates when you want to Teach

When you first become a Pilates instructor, it is easy to get in the habit of “YES!” Yes, I can teach at that time. Yes, I can teach at 6 am Wednesday even though you will have taught a client at 8 pm on Tuesday the night before. You’re new; you’re excited, and you want/need clients. So, you start out saying YES, yes and YAAS!!! Continue reading

How to Never say Yes when you mean No in Your Pilates Business

Happy New Year! We are a week deep into 2017 at the time of this post. A week into goals, resolutions and it’s easy to lose sight of you, your Pilates business goals and needs. Clients are returning from their holidays and extended time off. There are new clients contacting your studio looking for the perfect fix. It is easy to get in the habit of saying “yes” to any client coming your way. Existing clients are trying to get in extra sessions or classes to burn off the “holidays.” New clients looking for a quick fix and a special deal may have you tempted to offer something fresh, new or cheaper. Continue reading

Best Blogs of 2016 for Growing your Pilates Business

It’s the final Monday of 2016! I cannot believe this day has come. It’s been an incredible year here at Profitable Pilates. Time freaking flies! I love the end of the year as it helps mark a time where we can stop, reflect and refine our journey. In just a week we’ll be in 2017, and there is plenty of pressure on the upcoming year already. But, before you go into the New Year with your New goals I believe in taking a look back on what rocked, what fell flat and what perhaps rocked the boat a bit more than you would have liked. If you haven’t done this before, it’s a great way to pat yourself on the back and get ideas about what you want more of in your next year. Continue reading

Your Pilates Practice and Why You Need It

Does this sound familiar to you? You fell in love with Pilates and took the leap to become a Pilates instructor. As an apprentice, you did lots of self-practice and extra sessions every week. Your fellow apprentices practiced teaching on your every day, and you were living, eating and breathing Pilates! Then you graduate your program and begin teaching. You start canceling your session with your instructor to fit a client in. Then it happens again. You cancel your standing and tell yourself you will schedule after you get all your clients scheduled. You miss a couple weeks but you promise yourself that you’ll self-practice. The days get long, and you feel too tired to push yourself. One day you find yourself jealous of the Pilates session your client is getting from you. Or, worse, you don’t feel inspired anymore. You think you need to learn more exercises or give them exercises they might not be ready for yet because you are afraid they are bored. My friend and Pilates instructor Carrie Samper once said: “If you are bored, your clients are bored.” I agree with her. Continue reading

How to Get Pilates Business Coaching

Last week I spent a few days out in Montecito, California, at the studios of PilatesAnytime.com. In the past, I’ve visited to participate as a body when some of my favorite instructors were filming classes for their website. But on this trip, I had the pleasure to instruct some classes myself, and in just a few weeks, you’ll have a reformer and mat class to enjoy at your leisure. But, more exciting than that (in my opinion), I was able to film several Pilates business workshops for their website also! This topic is one that I am so passionate about. I realized while on my drive home at 3 am that coaching Pilates Instructors lights my fire so much I can’t even sleep! Seriously, I was filled with so much joy, excitement, and anticipation, I awoke from my dreams and could not push my excitement aside to fall back asleep. I cannot wait for you all to see the courses we put together for both Pilates instructors and studio owners. Continue reading

How to Hire a Guest Pilates Instructor

My dearest friend and brilliant Pilates instructor, Brien Creaill, has been traveling as a guest Pilates instructor to some incredible places around this world. Recently teaching in Hong Kong and gearing up to go back to Dublin and Amsterdam, he has been able to take his love of traveling and mesh it into his teaching at his home base of Barcelona, Spain. There is a chapter in my book Profitable Pilates: Everything but the Exercises called, “Oh The Places You’ll Go!” My hope with this chapter was to inspire new instructors (and those researching) with all the different avenues they could take as an instructor. One that I didn’t explore much in the book was being a guest teacher. Continue reading

How to Achieve Your Pilates Business Goals

I talk about goals and visions all the time! I’m not the only one. There are plenty of people out there telling you to make resolutions, set goals, do visualization experiments. You’ve heard it more times then you can count. I bet you’ve even set a few here and there and achieved some or let go of others. Today, I want to talk about achieving your Pilates business goals. Continue reading

What Inspires Lesley Logan?

Inspiration can come from a lot of places. Some people go on a yoga retreat and feel inspired to do something different when they return, while others are inspired by the New Year, when they set goals and dream of what could be. Me? I find myself inspired daily – and even hourly. Sometimes I am listening (okay, eavesdropping) on a conversation, and I hear something that inspires me a few times. I know it can seem hard to believe, but I honestly love diving deeper into life. Life includes Pilates, work, hobbies, and relationships. I happen to write, podcast, and coach on each of these! Continue reading

5 More Tips to Stand Out in a Pilates Crowd

In last week’s post, I shared several tips and stories that can help you make your Pilates studio stand out in a crowd. I heard from many of you that the tips were helpful, so here are several more for you to consider as you continue to work hard to make your Pilates studio a successful one. Continue reading