Social Media and Your Pilates Business

Social Media isn’t going anywhere! But, it’s a massive beast with many experts in it (more expert than I) who are also in the dark when it comes to the algorithms. So, if they don’t know when changes are happening how are you supposed to? And, is it truly necessary for your Pilates business to have a massive following, tons of likes and shares?

Yes, no and maybe so….

I know, not the most precise answer!

But, the truth is every single Pilates business is different. And, the sooner you acknowledge that your business is different than the Pilates studio down the street the sooner you will also be able to improve your Pilates business because you will stop doing what every Pilates business is doing and focus more on what rocks your Pilates business.

Do I think people need to be able to find you on social media?

Yes.

Do I think you will get clients from social media? I don’t know. My Pilates business does get clients from social media. But, my friends and many, many instructors and studio owners I know do not get a single client because of their social media. I think your website and SEO is worth more than your IG following.

Do I think you need to promote your Pilates business on social media?

If you are a studio owner with multiple teachers, classes then it is something to consider. You need more than 30 people to love you. But, if you are just trying to fill your own personal schedule then I think you should spend more time in your community.

Do I think if you post and promote on social media you won’t need to promote and collaborate in person?

No! Unless you are a multi-location brand I believe you will catch more clients by being out in your own community. Telling people how you are the guide for them from where they are today to where they are going!

I have so many things to say about using social media to grow your business and so many things to say about ditching social media so you can grow your business.

So much to say that I created a webinar on the topic! And, am bringing on a guest to help me. Julie Driver is an incredible teacher who won the Next Pilates Anytime Instructor competition, beating me and many others who were posting all over the social media channels. Between the two of us, we’ll help you navigate the niceties of social Social media

We’ll be sharing tips on how to use social media (if you choose) to help get your name out and how to see if it’s working or worth your time.

Until our webinar here are three tips

  1. Know who your client is
  2. Know how you are the guide for them
  3. Know what makes taking Pilates from you unique because you are the only person who can teach the way you teach!

I would love to hear your answers!! Share them below.

See you at the webinar my friends!

Let’s find a way to use social media instead of being used by social media.

xx~LL

Ditching the Churn-Tips on Client Retention

One of my clients is getting ready to go off to college. I have been teaching her since she was thirteen years old. I can’t believe that her slots will be open in just a few weeks. Losing a client to college or moving away isn’t anything I can control. In fact, that is an amazing opportunity worth celebrating and a lucky Pilates instructor will be gaining a wonderful client. But, what about those clients who come do a package or two and then miss a session, go on a vacation and then when we follow up…crickets. Where did they go? Why did they go? Was there something I could have done to retain them?

Continue reading

To Niche or Not to Niche, That is the Question

I hear you! You are trying to grow your business, fill your classes and teach when you want to teach. You think that you can’t turn anyone away because it’s not like there’s a line around the corner, yet.

The trouble with not having a clear idea on who you are for, who your ideal clients are and what inspires you to do what you do is that you feel like you are getting nowhere fast. You’ll burn out or at the very least feel like you have a job but not a career.

We are so lucky to be able to teach Pilates. Not just because we help people but because there is a lot of flexibility (no pun intended) in Pilates. There are different styles you can teach, so many pieces of equipment and endless exercises and then you add the clients in. Clients are not all created equal. You’ve got healthy bodies, pre/post-natal, athletes, seniors, PT, women, men, children, those with specific needs and so much more. You can start out as a new teacher who is ready to teach almost any healthy body and then along your teaching journey you begin to find interests. Types of injuries, issues, conditions, goals that are calling to you. And, when they call it’s so important you answer. Continue reading

All You Need to Know About Our Summer Webinar Series

Join me for 1 or all of these webinars Live from where ever you are or watch the replay (each webinar will be up for 3 days for those who cannot view live. Buy one at a time, or if you buy 3 you’ll get automatic access to the “Converting First Time Clients webinar. If you buy the whole summer series (link below) you get the Converting webinar and the Q & A automatically! Buy more and save. Make this summer your Pilates business summer!

Let’s Get SOCIAL with Your Pilates Business (Part 1) June 8th 12:00pm PST

You might already be using social media in life and trying to use it for your Pilates business. But, is it giving you the return you’re hoping for? This first part of our webinar series will cover the basics and then some! So, whether you know about social media or not starting with this webinar will help you answer questions:
-when to post
-where to post
-should you have separate socials for personal and professional
-What handles you should have…what the heck is a handle anyways
-Do you measure your worth by “Likes” and “Follows”
and more

plus: homework that will get you moving in the right direction

$75

Buy this one all by itself here

Let’s Get Social with Your Pilates Business (part 2) June 22nd 12 pm

In this webinar, we will dive deeper into the many options Social besides just posting comments. Like “What’s LIVE got to do with it?” and How about IG, is it the OG and what’s the deal with “Stories.” And something I’ve become super passionate about is “handling Social trolls.”

$75

If interested in only a la carte go here

The Riches are in the Niches 7/6 12 pm pst

You’ve heard the saying “if you’re talking to everyone you’re talking to no one.” This applies to trying to teach everyone too! Niche-ing out can seem like you’re limiting yourself. But, in this webinar, we will discuss how to discover your niche, define your niche and refine your niche.

$75

Snag your spot here

Attracting New Pilates Clients 7/20 12pm
It’s part of the business…making sure that new business is finding its way into our studios and on our schedules. In this webinar, we will discuss how to maximize your marketing efforts without throwing money at it. Also, bonus! We will discuss how to attract your ideal new client!

$75

Register here for this one or here for the whole series.

Ditching the Churn-Client Retention 8/3 12 pm
It’s cheaper to keep and existing client then it is to get a new one. So, how can you keep your existing clients coming back week after week and month after month and of course…year after Pilates-loving year!

$75

Register here for this one or here for the whole series.

How to have a life as a Pilates Instructor 8/12 1 pm pst
You got into teaching because you loved Pilates! You have been working your heart away and then you realize one day you don’t seem to have a much of a life. Or, your friends and family just don’t seem to understand why you can’t take off vacations like they can. And, what about time for yourself and your Pilates practice?! This webinar will cover all things to balance your love for teaching and your love for a living!

$60

Register here for this one or here for the whole series.

Group Classes 8/17 12 pm pst

So, you offer or want to offer group classes. But, how much do you charge? When do you offer them and how do you fill them? This webinar is all about the groups baby. We will also discuss if group classes are right for you and techniques in teaching (note this is not an exercise list but rather a skills list).

$60

Register here for this one or here for the whole series.

BONUS EPISODE: Converting First Time Clients 8/31 4 pm pst
When a new client comes into the studio for their first session it’s huge! They don’t grow on trees and it’s not every day they are banging on your door. So, how you teach them is important and it’s also unique. This webinar will cover how to teach a first time client to get them coming back again and again. It’s been a hit in the past and here’s one past attendee experience: “I tried my new client’s why into our session and asked a lot of questions from her intake form and limited my corrections. She bought a 10 pack of classes without hesitation!”

$75 if buy it a la carte or free if purchasing 3 or more Summer Session Webinars. Go here to purchase your three a la carte and we will email you to give you access to this one.

Q & A 9/7 12pm pst
While all webinars are all about you Pilates teachers this webinar is literally all about YOU! Send in your questions ahead of time or ask them live (note if watching the replay send questions in ahead of time so they are answered). Any Pilates biz question you’ve got and any question you’re just not sure who to ask…If I can’t answer it I’ll tell you who probably can.

$60 a la carte or free if you buy the summer series

 

(Cost of all 9 =$630 if bought individually) If you buy 3 or more you get the Converting First time clients for free ($75 savings). If you buy the whole series at once its $495 and you get the Q&A and Converting first-time clients free ($135)

BUY THE WHOLE SUMMER SERIES

Which webinar’s will you be at?

xx~LL 

Pilates Business Webinars designed just for You

First came my book Profitable Pilates: Everything but the exercises, then came one on one Pilates business coaching, Pilates business workshops, and the Profitable Pilates group. You have been enjoying the blog, and many of you have been asking for more. Since I have been unable to master teleportation I am using the wonders of technology to be with you, and you and yes, you! Wherever you are in the world at the same time. How? Webinars! Continue reading