Building Networks and Masterminds!

As a Pilates teacher or Studio Owner do you feel like you are alone? Like you are doing all the things are your own! And, even though there are probably other Pilates studios nearby instead of feeling like you can team up with them it feels like they are the competition? Or, maybe you have a team of teacher you work with but everytime you hear of another Pilates studio open or a new fitness business coming on the block you worry you may lose clients to them?

I get it! When I used to run a Pilates studio I not only worried that the other studios could entice my clients away but that they could also entice my teachers away. When I heard of a new fitness studio I worried that my clients who came three times a week would drop to two times a week because they were adding in a new workout!

All that worry was trying to consume me and I discovered it was keeping me from growing my own Pilates business. In fact, it made me feel like there was never enough clients or teachers. It wasn’t until I did a reach out to the other studios that I realized just how wrong I was.

About three months into taking over a Pilates studio I had an opportunity to go to a wellness event and while I was there I found myself talking to the other Pilates managers in my area. And, you know what? They were not evil, nasty or the enemy. In fact, we had so much to share, to talk about and to learn from each other. We took the time to talk about what each of their spaces was focused on. Whom were they for? What did they offer? When did they offer it and how were we each different.

What happened was not an in-person battle but instead a collaboration of efforts. As you know, you cannot teach every person in your community and nor do you want too! So, knowing how you are unique from the other teachers, studios and fitness facilities is key to rocking exactly what you want!

And, your unique abilities, your niche teaching skills is what helps you become known as the regional Pilates rockstar that you are. Networking with other Fitness professionals helps you create a community and even a mastermind.

Communities and Masterminds are essential for growth and feeling supported. In the last ten years, I have a couple different masterminds. Some no longer meet and others continue to meet. And, there are so many ways these days to create communities, network and join masterminds.

In fact, I believe being part of a few communities is essential. As we know there isn’t just one right way to do anything. You may create a community with all the fitness professionals in your zip code, you may introduce yourself to all the business owners in your neck of the woods and you might also have an internet tribe where you get on the phone once a week or month and are there to celebrate, rant and support each other.

The key to feeling like you are part of something is not waiting for the invitation. Go out, introduce yourself to those who are in the same biz as you, create an event where you invite business owners, doctors or neighbors whose clients are your niche market. Or, if you are too shy to invite strangers over to your space or go up and introduce yourself go, volunteer! Pick a charity in your neighborhood that lights your fire and/or is aligned with your niche and show up. You will meet others who are just like you and while they may not be Pilates teachers they are in your niche and so you will have lots to talk about.

If you are tired of feeling like the only one on your island, the only one who has to do all the things it’s time to find a community, build a network and create a mastermind. It’s the key to becoming known.

If you want help doing this then click here. I’ll be leading a one hour webinar on not only why you need to network and mastermind but more importantly how to do it to grow your business.

xx~LL

Why You Should Blog or Vlog For Your Pilates Business

You are doing all the things to market your Pilates business. You have business cards, flyers, a website and maybe even some social media profiles. But, how are you showing up as the expert in your area? See, when clients are Googling for help in hitting their goals or needs when they land on your sites how do they get to know who you are, what you offer and if you’re the right teacher for them? Adding a Pilates business blog or vlog is a great marketing strategy to becoming known and attracting your ideal client.

First, let’s talk a little about why a blog or vlog help your site and your business strategy:

  • Updates your website for better SEO
  • Offers information that attracts ideal clients to your Pilates business
  • Provides advice for those looking to add Pilates to their repertoire
  • Allows future clients to connect with you before coming into your studio

What should your Pilates business blog and vlog talk about?

  • Pilates with you
  •  Your client’s testimonials
  • Benefits of a consistent Pilates Practice
  • Your favorite exercises
  • What the first-time session with you is like
  • What your classes are like
  • Letters to your future client

Where do you post your Pilates blog or vlog?

  • On your website (to update your website page for SEO)
  • Share on your social channels
  • Put in your client newsletter so they can share with their friends
  • Vlogs can also be shared on your Youtube channel

Use these tips to help your Pilates business marketing strategy

  • Be consistent- pick a set time each week or month to post
  • Be Unique- instead of writing or talking on a video about what Pilates is talk about what Pilates is with you.
  • Be yourself- Who are you as an instructor? Who is your ideal client? What do you want people to do after reading your blog or watching your vlog?
  • Be specific- If you are trying to talk to everyone you will end up talking to no one.

Clients who find you via your online Pilates business marketing (website, social media) and schedule a session are already 60% ready to commit to Pilates with you because they feel as if they know you. Make it easier for more people to walk into your Pilates business by showing them how you are the Pilates teacher for them.

For more Pilates business strategies on blogging and vlogging for your Pilates business as well as how to make sure your ideal client sees it join me for our online Pilates business webinar November 16th 12 pm pst (replay for one week). Click here for more details and to sign up.

It’s time your ideal clients find you and for your website to be working hard for you so you can enjoy doing what you love to do: Teach Pilates!

xx~LL 

Latest and Greatest Pilates Business Advice

I cannot believe it is already May! I mean, it feels like I was just in Cambodia and Maui leading Pilates retreats and now here I sit after wrapping up season 1 of the Pilates business webinars. Time really does fly when you are having fun! And, so far this year at Profitable Pilates we have!

Since 2017 rolled in we have launched our webinar series, our program at PilatesAnytime.com, continued our weekly blog series (now with awesome guest bloggers) and guest blogged at Balanced Body.

Our first season of  Pilates business webinars included goal mapping, first-time client conversions, creating your ideal teaching schedule, ditching discounts, tough conversations, your website needs and your elevator speech.

Our second season calendar is in the works and we want to make sure we are lining up exactly what you want! That’s right, you have a chance to put your deepest Pilates business questions, desires and concerns up for the opportunity to be a webinar. Take this super quick (like seven questions and they are multiple choice) survey and let us know what you want more of!

Season two will launch soon!

In the meantime, I’ve got last week’s favorite webinar up on replay until May 5th. Do you know your “elevator speech?”  Are you able to quickly articulate what you do and why you do it? Stop spending money on marketing and check out our latest webinar. We believe that you can become known in your community for exactly what you are without spending money on ads. Don’t miss out on the replay watch and register today.

Lastly, be sure to check our tutorials over at PilatesAnytime.com (not a member? use LLOGAN for 30-day trial) and our blog at Balanced Body.

Love you all and can’t wait to make this summer the summer that rocks your Pilates business. Don’t forget to take our survey here.

xx~LL 

Teach Pilates when you want to Teach

When you first become a Pilates instructor, it is easy to get in the habit of “YES!” Yes, I can teach at that time. Yes, I can teach at 6 am Wednesday even though you will have taught a client at 8 pm on Tuesday the night before. You’re new; you’re excited, and you want/need clients. So, you start out saying YES, yes and YAAS!!! Continue reading