Have you ever found yourself defending a rule you may no longer need? As instructors rules are important but what about when you need to break a rule? Can you? I have a Yoga teacher who talks about following the rules as much as you can when you are first starting out. Why? Because as you advance you’ll need to break them. That is why when this week’s guest blogger Holly Furgason approached me with this blog I had to share it with all of you! Do you know when to be consistent and when to be innovative?
As I’m about to dive into my newest webinar on Group Pilates classes I thought it only fitting to have Joel Crosby owner of Vitality Method in Atlanta, GA shares the importance of multi-level group classes. Afterall, I know many teachers do not often have the space for group classes or perhaps you only have one piece of each apparatus? Offering group classes can be essential for getting more students in a room, offering options for clients to get more sessions in a week and for some at rates they can afford. But, are you limiting yourself by offering classes where everyone does the same exercises at the same time?
Yes, I am a Pilates business blogger. No, this blog post isn’t about your personal looks. But, I used to write dating blogs and give out dating advice. And, the truth is a lot of that advice crosses over to running your Pilates business. So, before you roll your eyes or think this isn’t the advice for you don’t swipe left just yet! Stay with me and see if any of these tips help your business get more looks, hits and if there was an app for finding a Pilates studio some swipe rights.
I saw an ad the other day in a magazine. It read “Business as Usual.” Boring! Your business is anything but usual. Teaching Pilates is a unique career choice. One that requires you to wear many hats. You have to teach clients, market your business, some have to manage teachers, manage a schedule, reschedule, keep copious notes, study movement, study Pilates, do Pilates etc etc etc.
Pilates teachers and studio owners don’t clock in and clock out and leave it all at the “office.” We are inspired by our own practice, other fitness modalities a random billboard or in the case of this week’s article an advertisement. The business of Pilates is anything but usual.
So, why do so many teachers and studios seem to follow a mold? Do business per the usual?
The studio on the other side of town, down the street or even right next door might seem like they have it all. They may have bright lights, busy classes or offer other fitness modalities. The other studios in your town or even online (because it’s hard to not compare) may seem to have it all and so when you’re trying to make the magic happen, trying to bring in the money it can be easy to do business like others before you, do business as usual. To follow the mold. But, if you are not clear with who you are as a teacher/studio, whom you teach and what you offer and stick to that…then there is another mold you’ll fall into. The one where a studio closes its doors.
If you heard the podcast interview I did with Pilates Unfiltered I was asked why I don’t own a studio? It’s not because I don’t think I can run one. It’s not because I don’t think it’ll be fruitful and it’s not because I don’t want it. The truth is my goals for my business and my personal life does not align with owning my own brick and mortar today. So, I run my business so that it continues on the path to my own desires.
Last week I went live about Pilates being my side hustle and not doing your Pilates business in the usual way. But instead doing your business your way. I know you’re thinking easier said than done. Yes, totally easier to say than to do but so is Pilates! Check out those videos above and then sit down and think about the teacher you want to be. Who do you want to teach? When do you want to teach? Where do you want to teach?
It takes longer to grow your business your way but it feels so good to go to work day in and out and when it’s your business and not you trying to fit into a mold or doing what you think worked for someone else.
I’d love to hear your goals and any questions or celebrations on how you are running your Pilates business. You can share them in the comments below or contact me here.
This week we have a deep dive in Social Media ads, going LIVE, trolls, and scheduling. You may wonder if you need to use social media for your marketing or if it’s even working. We will be talking about that starting June 22nd so register for this webinar here. Or, check out our entire summer series. Because I am so dedicated to you running your Pilates business your way we have one hour online LIVE workshops on developing and marketing your Niche, Group Fitness Classes, Having a life and Teaching Pilates, Converting First-time clients, a Q & A and more. Click here for all the deets. If you missed last week’s webinar and you want the entire series go ahead and sign up and I’ll make sure you get it.
Ditch Business per usual and start doing business per YOU!
I get it; you want Pilates to sell itself. You want people to walk into the studio take a session and hand you their credit card. But, you are not getting a lot of new clients in, or you are, and they are not committing. I’ve heard all the reasons (excuses why). Ditch them. They are not serving you. Yes, there are lots of studios, lots of teachers and many are doing deals that are unheard of.
In my many years coaching Pilates teachers I have seen instructors leave great studios because they don’t want to “sell.” Well, I hate to burst your Pilates-doesn’t-require-sales-bubble but it doesn’t matter where you teach Pilates you have to “sell” Pilates with YOU to stay in business. Continue reading
When you first become a Pilates instructor, it is easy to get in the habit of “YES!” Yes, I can teach at that time. Yes, I can teach at 6 am Wednesday even though you will have taught a client at 8 pm on Tuesday the night before. You’re new; you’re excited, and you want/need clients. So, you start out saying YES, yes and YAAS!!! Continue reading
Happy New Year! We are a week deep into 2017 at the time of this post. A week into goals, resolutions and it’s easy to lose sight of you, your Pilates business goals and needs. Clients are returning from their holidays and extended time off. There are new clients contacting your studio looking for the perfect fix. It is easy to get in the habit of saying “yes” to any client coming your way. Existing clients are trying to get in extra sessions or classes to burn off the “holidays.” New clients looking for a quick fix and a special deal may have you tempted to offer something fresh, new or cheaper. Continue reading
It’s the final Monday of 2016! I cannot believe this day has come. It’s been an incredible year here at Profitable Pilates. Time freaking flies! I love the end of the year as it helps mark a time where we can stop, reflect and refine our journey. In just a week we’ll be in 2017, and there is plenty of pressure on the upcoming year already. But, before you go into the New Year with your New goals I believe in taking a look back on what rocked, what fell flat and what perhaps rocked the boat a bit more than you would have liked. If you haven’t done this before, it’s a great way to pat yourself on the back and get ideas about what you want more of in your next year. Continue reading
The question I often hear from people I meet is “How do you become a Pilates Instructor?” I usually share my story in how I discovered, fell in love with and then dove head first into a Pilates teacher training program. Or, I share my book and course on becoming a Pilates instructor. Continue reading
First came my book Profitable Pilates: Everything but the exercises, then came one on one Pilates business coaching, Pilates business workshops, and the Profitable Pilates group. You have been enjoying the blog, and many of you have been asking for more. Since I have been unable to master teleportation I am using the wonders of technology to be with you, and you and yes, you! Wherever you are in the world at the same time. How? Webinars! Continue reading
Do you have a great business idea, one that would allow you to become the entrepreneur you’ve always wanted to be, but something is holding you back?
I started my business as a Pilates instructor in 2008 during the Great Recession. When economic times are tough, gym memberships can often be one of the “nice to have” things that people ditch first. But within 90 days of me becoming certified to teach my classes were completely booked. Why were people choosing to spend a portion of their limited disposable income on classes with me? Continue reading
I am often asked by those thinking of becoming a Pilates instructor what the career path is. Can you make a living teaching? Where do you teach? Many are worried they are too old to start a new career or that they don’t have enough experience to teach Pilates. When I dove into my Pilates teacher training, I actually had no career path vision. I know that might sound odd, especially if you know me. I am a visionary, a dreamer, and a doer. But I loved Pilates from my first 100 and didn’t really think of it as more than a passion. When I began my teacher training, I was hoping to teach part time, just so I could pay for my personal Pilates obsession. I then found myself on a career path that I didn’t even know existed! Continue reading