How Much Online Should You Be?

Do you have a love-hate social media? Totally cool! You don’t need to love it and most teachers don’t even need to use it. But, there is a level of web presence you need to have to make your ideal business grow and known. I know you want to teach Pilates. You only care about your clients and helping them get better, feel better and do more Pilates with you. But, let’s face it, even with referrals those future clients are going to look you up online. And while I do not believe you have to have likes and followers to make money doing what you love. I do believe you have to have some level of online presence. So, here we go!

Website! Yes, you need one. Please don’t think a yelp, facebook page or some other platforms landing page of you is going to do it. You need to own this domain. It needs to have some key things on it so that you can attract your ideal client and get them into your books asap. Check out this blog posts on websites here and my course on “What Your Website Needs.

Dive in or Don’t: If you’re going to use social media for your business then use it. If you’re not then don’t. But trying to do a little here and there will not only annoy you it’ll frustrate you and when people go from your site to your social media they’ll be confused. If you are going to use social media for your business link it on your site. If you’re not, or are not sure then don’t link it until you are. Wondering if you should be on social check out this blog on why and this one for more tips.

Keep it Simple! If all you do in the beginning is ace a website and tell people who you are and what you do and why you rock at it I promise you’ll get clients. Why? Because I still get the most clients through my website and from personal outreach. Meeting people in real life and referrals. Your website is your 24/7 assistant. USE IT! Make sure it’s clear what you do when they land on your site. Update it regularly with blogs. Be clear on who you teach and why you’re the best for them.

If you start out with a great site and clarity on who you are the rest will follow. I know, you’re thinking, “but everyone is bouncing of facebook and I’m not even sure how to use Instagram.” Here’s the thing I can promise you. There will always be a new thing to learn. That doesn’t mean you have to. In my next webinar, I’ll be going over how to use Facebook and Instagram for your business. You’ll learn if 1) you should 2) what to do 3) what not to do.

I promise I’ll keep it simple and digestible. And, after you’ll know if you need to add either of these platforms to your business. In the meantime, how much online should you be? Website, website website! We’ll dive into the ever-changing social media beast together here.

xx~LL

Why You Need a Substitute Teacher and Where to Find Them

Having someone else teacher your clients for you while you’re away on a trip or training might strike a chord of fear. I know, most teachers are not keen on letting someone else teach their clients. I mean, what if your client likes them better? I bet reading that out loud made you realize just how funny that sounds. Your clients love you. And, if they are willing to go to a sub or guest teacher you are amazing at what you do! Most clients don’t like change and would rather miss their Pilates than take from someone else. But, you should want your clients to take from a guest teacher. It’s good for your business and for clients!

Before we talk about where to find these guest teachers or subs let’s cover three reasons why you should want and be cool with having your clients take from someone else:

  1. Consistency is key! If you take a week off Murphy’s law would almost guarantee your client will be missing the week before or after. By aranging a sub for them you can ensure they only miss what they would have on their vacation. Allowing them to remain consistent, keeping Pilates in their schedule and you feeling guilt-free about taking some much deserved time off.
  2. They’ll realize just how good you are! When another teacher works with your client they will finally hear what you have been trying to get them to understand this whole time. They will also be excited to share (or lament if that’s their personality) about what they did with the other teacher. This is not an “I liked them more” convo but just a “look what I remember, I was a good student” share time.
  3. Clients who take from other teachers hear new things because every teacher has a different pair of Pilates eyeglasses on. It’s easy overtime for clients to tune us out. By hearing a new analogy, new cues or just a new voice they’ll listen to you better the next time you teach them.

Now that I’ve got you convinced that your clients will not leave you for the sub or guest teacher, in fact, they will probably last longer how do you go about finding this person?

If you are a studio owner chances are you have some options to turn to. If you’re an independent contractor it gets trickier. Or, if you work out of your own home or solo at a studio, like an independent contractor finding a sub or guest teacher isn’t as easy.

  1. Talk to your legal expert to make sure the payments for these sessions is kosher. I’ve got a great one if you need just contact me here. She is a fitness instructor who also is a lawyer!
  2. Take from other teachers in your community. When you find one that teaches like you inquire if they are interested in subbing when you travel. If so, is it possible for them to teach at your space? Clients are more likely to take from a sub if all they have to do is show up like usual.
  3. Make sure your client cards are up to date. This makes it easy for a guest teacher to step in, teach the session your client is used to and go.
  4. Follow up Check in with both the teacher and the client to see how it went. The first time might be awkward fro all parties. But, eventually, it’s easy and natural.

If you are a studio owner and the clients are studio clients I highly recommend that clients take from more than one teacher as a policy if they come more than two times a week. This makes it easier and more natural for clients to take from other teachers when their primary teachers are away or sick.

For my independent contractor in a studio with other teachers be sure to introduce your clients to other teachers when they are in for their session so that when you offer up the guest teacher it’s not a random teaching stranger but rather someone they are used to teaching.

Are you ready for your next trip? Whose going to sub for you?

xx~LL 

 

How to Be Referable

Social Media, Funnels and Online Ads may be all the rage. You may even be considering things like Classpass, groupon and online marketing. But, before you do let me remind you that referrals are still the number 1 way Pilates teachers and Pilates studios are getting new business. And, not just drop-in’s but legit clients who come again and again! So, how do you get more referrals? Do you just hope that your clients tell all their friends about you? Are there ways to get other businesses to rave about your Pilates business? And, what about those doctors, PT’s and Chiropractors? How do we get them to tell their clients about you?

  1. Be Referable: I know that seems obvious but what does that even mean? It means you have to prove you can deliver what you promise. So, that first or only client you have to make them your priority. Get testimonials and put them on your site. If they can attest to your awesomeness then others will feel good about referring your their peeps.
  2. Be clear on who you want to be referred to you. I know, you may be thinking “but LL I want anyone right now!” The truth is you don’t want just anyone. So, who do you want to teach? Get clear on this so that when people talk about you they know what to say and to whom.
  3. Always be open to Referrals. I know, you’re thinking, duh, but the truth is sometimes we don’t realize that we are closing the door on referrals because we are not actively talking to people about who we are what we do. Recently I blogged about things you can do today to improve your Pilates business. One of the tips was to tell 5 people who you are, what you do and whom you are for. Do you know how many people told me they would try that? TOO MANY! Even if you are booked and have a waitlist make sure you are telling people what you rock at. If you get peeps that are not for you-you’ll just refer them to the right teacher. Which people will LOVE!
  4. Make sure your clients know your offerings! This may sound obvious too. But, if you’re not consistently sending out newsletters it’s probably not obvious to your clients what else you do or offer. I write weekly newsletters and even still one of my clients just found out I have online mat classes (his wife reads the newsletters and clearly he doesn’t). I know you feel like a broken record but trust…they don’t know as much as you think they do.
  5. Be Remarkable! Meaning, share and do things that make your clients talk nonstop about you.
  6. Refer to others. Yes, give business away to competitors. You are not able to teach everyone. If people are looking for class-based pricing tell them who the best in town is. If they need to be in privates and you offer classes know the teachers in your area who excel at teaching privates. Trust me referring begets referrals.

Got these down? Ok, now you have to make a list of the businesses you love in your community. Find out how you can support them. Wait what?! Yep, find out what they need help in. Maybe they need a referral of someone you know? And, do you know what happens when you’re generous and you simply take the time to find out how you can support another business? They, in turn, want, desire to support you!

And, if you’re going, ok, got this, but how do I get those doctors, pt’s and other medical professionals to see that I am referable? Well, I’ve got a one hour webinar with Jessica Valant who is quite the expert in this area. Check out the deets here. And, while you wait for us to give our talk make sure you’ve got your 1-6 above all set.

How referable do you feel right now?

xx~LL 

 

5 Things You Need To Be Doing In Your Pilates Business

Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!

  1. Communicating with your clients and community regularly: this can be blogging and newsletters.
  2. Growing your newsletter list and writing to it: You don’t own the algorithms. So you might be posting daily on social but I bet 7% of your followers are seeing what you write. So, repurpose that content and make it a newsletter! If the Social Platforms disappear your reach won’t!
  3. Networking with other businesses in your community: Get known my friends! I know it’s easy to be in your business and think your neighbors can’t help you, they are the competition and blah blah blah. But seriously, if you find out what other people are doing and tell them what you rock at then referrals begin to flow! So, go outside, bring some sugar just in case they need it.
  4. Upholding Clear Policies: You should have clear policies on prices, payment, and cancellation policies. And, you also have to uphold them. If you don’t your clients won’t. This will affect your business and in a compounding way.
  5. Not giving discounts: I know you think you need deals to get people in the doors, or that you cannot raise your rates to keep them there. But, I’d rather see you reward loyalty and referrals than discount yourself and try to compete in the race to the bottom on prices. Someone once told me if you discount yourself you will be discounted. And you’re too awesome for that!

Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.

xx~LL 

Pilates Teachers, What Should You Write About?

You became a Pilates teacher because you want to help people the way Pilates has helped you! And, then you found out you have to do a ton of other things to grow your Pilates business, get new clients and fill your classes and schedule. You get your website up and then you find out blogging isn’t dead and you have to write. And, you hear email isn’t dead and you have to send newsletters. What?! No one teaches these things in Pilates teacher training programs. What on earth are you supposed to write about?

Before you get writing let’s make sure you have a few things in place

  1. Your website lets you blog
  2. How often will you blog?
  3. Who are you blogging too?
  4. Your website captures emails and you have an account to send emails with something like MailChimp or Constant Contact
  5. How often will you send a newsletter?
  6. Who are you writing too?

Once you have those answers or at least some ideas then you can implement the following:

A: Write about what you are constantly answering. If people are asking you these questions they think you’re the expert and they are also asking the search engines these things.

B: Write about what you like to teach. If you don’t teach athletes don’t write about how Pilates is great for athletes. You want to write about what you feel you’re knowledgeable in and how you want to show up and teach each day.

C: The first paragraph is key! It needs the keywords that your clients and future clients are putting into the search engines. Give the good stuff away in the beginning and get them hooked.

Alright, I know you’re sitting here reading this and nodding your head and then slowly freaking out. This all sounds easier said than done. So, if you’re wanting to know how to blog watch my course here. If you’re needing help on newsletters, defining who you are writing to contact me here. Let’s work one on one. Your time is extremely valuable and we can get super clear on who you are writing to each week! It will make writing easier. I promise.

What are you going to write about this week? I’d love to hear in the comments below.

xx~LL 

3 Tips to Winning Your Clients Back

Have you had a client go on vacation, have the best time and then come back to their life but not to their Pilates schedule? Or, that client that came 2x a week religiously, got sick, took a break and you haven’t seen them since. There’s a whole lot of feelings when situations like these happen. First, you’re worried? Are they ok? But, you see on social their totally fine. So, then, frustration and feeling rejected ensues. I mean, they loved class with you. Why aren’t they back? Did you do or say something wrong? Should you call them? Ugh, but it’s been weeks, so now it feels awkward! Am I right? When did running your Pilates business feel like dating?

Here’s the thing, we are not the right teacher for everyone all of the time. Sometimes it’s good for clients to take a break. But, what if it’s not. What if it’s the right client and teacher and you know that life has just gotten to them and you want to be there to bring them back, to return them to life? Can you get an old client back?

Yep, and here are three tips to winning clients back:

  1. Contact them! Ok, before you roll your eyes and stop reading this blog hear me out. You probably connected them once when they were supposed to return, maybe even twice. And then you stopped reaching out. I get it. It feels awkward. But, you don’t know what’s going on with them. You may have emailed them the day they got bad news. They saw your email but just couldn’t respond. So, call them, say hi, if you can help them with anything. Don’t ask them to come in just be supportive.
  2. Have a Newsletter: Yes, this works! If you were already writing a consistent newsletter and making sure all your clients opted into it then your love notes would be hitting them regularly. I have two clients that travel a ton and always respond to my newsletters when they are going to be back in LA.
  3. Create a Community at your space. Yes, you can do this even if you teach Privates only and even if you’re an independent contractor. So many of my clients are friends because they pass each other between sessions. That little 5 min break where I am washing my hands and using the ladies they are gabbing away. If you have classes this is easier if you introduce people and encourage them to say hi to their neighbor in class etc. But, the accountability of the others knowing they are missing class keeps them coming back. For those of us who mostly teach privates introduce your clients to each other as they pass. Over time they get quite comfortable gabbing away. They usually start by lamenting over how you torture them! It’s fun!

Here’s the thing, clients are going to disappear. But, there are some key things you can be doing in your business to mitigate those disappearances. And, here’s the thing, getting a new client costs a lot. It costs time and money and those are two things I don’t want you to waste. So, setting your clients and your business up to strengthen your retention is key. If you want to get clients back and also prevent losing the good ones be sure to join me on my next webinar.

In the meantime, go ahead, call them! What’s the worst thing that happens they block you? They don’t call you back? Ok, that’s at least an answer and so not the end of the world. You’ll feel free to go ahead and fill there spot with a client who is more dedicated.

xx~LL 

3 Reasons You Are Not Teaching Your Ideal Client

It’s another week and you’re still teaching the same clients. You love them but you wish that you were teaching more athletes, more privates, more classes or just more inspiring Or, maybe you’re not teaching any session and you’re freaking out! How are you going to pay the bills? Was teaching a good idea? How come that teachers schedule is full? Whether or not your schedule is full or not has little to do with feeling fulfilled. You yearn to be teaching a particular group of clients and you feel like you’re ready and waiting but where are they? Why don’t they realize that you’re THE TEACHER for them?

#1 They don’t know you! I know, how is that possible? You’re posting away on the social channels, you’re going studio to studio teaching or trying to teach and you’re telling all your friends how much you love what you do. Why then does nobody, or at least the body’s that you are the best teacher for unaware of your magic? Simple, you haven’t told them. Sure, you told your friends and the platforms but you haven’t told the people who know your people. You haven’t blogged so the search engines can’t tell people who you are. You haven’t gotten out to the communities where your client is. And, if you have then you haven’t been clear about who you are what you do and why you rock at it!

#2 You’re not clear on who you want to teach. As much as you want everyone to love you and what you do it’s not possible. And, I know it’s scary to niche down or turn people away but it’s better to only teach the clients you are right for. Because they will refer you more people like them! Say yes to the wrong clients and either they won’t sign up with you or they will and they’ll refer more people like them. And, sure, you’ll be busy but busy with peeps who drain you and make you wonder if teaching is right for you. Can you change your mind? Sure, will everyone in your schedule fit 100% into your box…nope. But, the clearer you are the more people who will hear your awesomeness and over time the more people who will light your fire and challenge your teachings.

#3 You’re not clear on why you rock. Maybe you don’t think you rock? Or, maybe you’re afraid to shout from the rooftops that you are really good at something. Perhaps you think people won’t need or like what you are the best at? And if your answer “LL, I’m brand spanking new how can I be the best at anything?” Well, my newbie, you do something great! Just ask those who you practiced teaching on why they kept coming back. They’ll tell you! And, take that feedback and run with it! Over time your other gifts will reveal themselves.

Did I call out your excuse? If I didn’t don’t worry, there can be endless reasons why you’re teaching your ideal client but don’t let all of them turn into excuses that you get to keep around. Let’s talk about what you are doing and what you can do be doing more.

I’ve heard there is no money in Pilates, Yoga, etc etc. WRONG! And, if you hear someone say that you send them to me. There is money in doing whatever it is you’ve been called to do. But, you gotta let people know! They are not mind readers. They’ve got a lot going on and they need you to shout loud and clear why you’re the person for them.

And an easy spot you can do this is your website! Do you have one? How’s it working for you? I’ve got a 1-hour webinar that will help you break down exactly what you need on your site (and what you don’t) coming up. Let’s make your website work for you! And, if you’re not sure to contact me here.

xx~LL 

5 Things You Need to Do to Make the Leap in Your Business

Can you make a living teaching Pilates? Is teaching Pilates a career you can have long-term? Can you make a living teaching at one location? Should I teach at this studio or that studio? Can I open my own studio someday? These questions are just a handful of the ones I have received this month. New teachers, veteran teachers and soon-to-be teachers reaching out to get advice on going from where they are now to where they want to go. How does one make the leap?

These questions touch my soul actually because at the heart of these questions is “is my dream possible?” And, because I know people believe that goals and dreams are possible. If they are asking this question it’s because they probably wonder if it is possible for them. Which means they are wondering if they are enough.

Here’s the thing about your Pilates business wishes, goals and dreams…they are all possible. But, they require you to do a few things. And, unfortunately these things are not easy.

  1. You have to be clear on what you want for the future
  2. You have to be purposeful and strategic in your trainings and education
  3. You will have to learn to say ‘No’ more often than you think
  4. You will have to take educated risks
  5. You need to build a bridge

That last one is one that I think is important to focus on. Many goals coaches talk about ‘taking a leap.’ They ask “what would you do if you knew you couldn’t fail?” I prefer Brene Brown’s version of this question “What do you have to do even if you fail?” It’s a recipe for anxiety if you only do things that you couldn’t fail at. Or, not doing things because there is a risk it could not work out.

If you have a dream, a goal, you feel a calling you owe it to yourself it try it out. See what happens. Now, I am not saying go get a loan and open your dream studio right out of the gate. But, that you have to take steps towards that goal. Try things on for size see how it feels. Everything is good feedback.

Maybe you want to open a studio someday go manage one. See what you love about it and what you don’t so you can manage your studio differently. Or, if you realize I want my own space but I don’t want to manage anyone! Then your studio dream can still happen it justs means you need a space that only you need to be in.

If you’ve got goals go try them on! Clarity comes from action. Thinking about it a lot and not taking any leaps is draining. And creates a frenetic energy.

Also, by trying on your goals, giving them a go on a smaller scale you are in fact building a bridge from where you are now to where you want to go. With a bridge, no net to catch you is needed. You can walk right across it.

If you are sitting there reading this and feeling like you are wrestling with several options or choices and you don’t know what to choose or what to do then it’s time to talk. I’ve got two options for you. My free webinar on December 16th –How to Make the Leap‘ or a one-on-one coaching call. It’s never too late to build your bridge. But, why wait any longer than you need to?

xx~LL

Are You Hiring Out of Desperation or Alignment?

Hiring anyone is a gamble. It doesn’t matter if you are an independent instructor or studio owner at some point you will need to hire help or team members. And, the choices you make can help propel your business forward or cost you time and money. And, while the adage saying “hire slow and fire fast” might be in the forefront of your brain that doesn’t quite explain the things to keep in mind when hiring slow or firing fast. And, what do you do when you have to hire fast? How do you know you are hiring out of desperation?

In my years managing retail stores and studios, there were times when I needed to hire someone ‘yesterday!’ The goals and demands required help sooner than I had anticipated. And, then there were the times when someone quit and even with a two-weeks notice I still had yet to find a replacement. I learned the hard way in my retail days the problems that came along with hiring out of desperation and need rather than listening to my gut or taking a hit on the bottom line and waiting for the right person to come along.

When you hire out of desperation you:

  1. Often lie to yourself about the likelihood that this is a good match
  2. You waste time training, onboarding and holding that person accountable to the expectations of the job.
  3. Lose the opportunity to meet and find the right person
  4. Affect the client experience and could potentially lose clients and money as well as time.
  5. Create a potentially toxic environment for your whole team and could end up needing to do more damage control than the hire was worth

When you hire out of alignment you: 

  1. Choose people based on their goals and abilities cohabitating with your goals and needs
  2. Create a team that is stronger and cohesive
  3. Use your time and energy wisely
  4. Empower those around you
  5. Increase client experience and growth of the community

Are you sitting there reading this and feeling like you have a team member, web developer, a social media consultant who may have been hired out of desperation? That’s ok! We have all been there. And, while I would love to sit here and say that if you hire out of alignment it’s all rainbows and dollar signs I can’t. There are no guarantees. However, in my experience, if you take the time to hire based on alignment even if the relationship is short-lived the experience is positive and creates space for growth!

If you are ready for tips on best hiring practices, questions to ask, answers to pay attention to and what to do when you’ve made a mistake then join me on my next webinar all about hiring! It’s not just about hiring staff that work in your studio. It’s also great advice for hiring people who will create your website or consult with you in other ways. Find out the details on how to watch https://webinars.profitablepilates.com/hiring-help-teachers-vas-and-more/here.

Hiring can be stressful and exhausting but it doesn’t have to be! We can get you to a place where you welcome the hiring opportunities.

xx~LL 

 

Busting Pilates Business Myths

Thoughts often become facts. Have you heard that before? What about, “don’t believe everything you think?” I think these two often used statements are incredibly important to remember when you are running your own Pilates business. It doesn’t matter if you are a Pilates Studio owner or a Pilates instructor. It is easy to slip and fall into traps and beliefs that will more than likely hold you back or keep you from trying out new things that could grow your business. What are some of the myths that I think need busting?

  1. The people here only want classes or only want privates: Last I checked no community got together and said: “let’s make sure all Pilates studios only offer us, classes/privates.” Clients want what will help them solve their problems. What is your future client’s problem? How do you solve that problem?
  2. We can’t raise our rates because everyone is looking for a deal: Please see my response to Myth #1 and then take a good look at yourself in the mirror and tell yourself you offer value to your clients and deserve to be paid your worth. People are not choosing your competitor based on their prices. They are not going to the studio down the street because it’s cheaper. That studio is giving them something that they are looking for. How can you be the answer to your ideal client’s problem? You solve their problem they will reconfigure their budget to get to you! Want to consider raising your rates? Check out the latest webinar here.
  3. There are so many Pilates studios here: Your competition is not going to kill your business. You not defining who you are, what you do and how you rock your clients’ worlds will. Too often we tell people what we think they should hear. We are not listening to what they need and showing them how we are the answer they have been looking for. That’s amazing that you won muscle competitions and have five certifications. I’m not discounting that. But, how do you help them? If you spend your time sharing with your community what you can do for them that is different than anyone else there can be ten studios on your block and you’ll still be successful!
  4. You have to stick to the Pilates “business model”: First, I actually have no idea what this means. But, I think it refers more to having a studio that has lots of teachers, runs classes, privates and has teachers rent. People work 6 days a week and do morning and evening shifts. I’ll admit I thought I couldn’t own a studio because I didn’t want to manage any more teachers or manage a schedule. Glad I didn’t believe in this myth. Because now I have a great walk up studio with everything I need and it’s all by myself. The truth is you can run your Pilates business any way you want that is legal. If you want to be a solo-preneur go for it! If you want to only have classes only have classes. If you want to have privates only do that. Your business will be more successful when you create a space that highlights your strengths and how you want to offer your gift. Will it be difficult? Yep, but copying the studios in your neighborhoods business model isn’t any easier!
  5. You have to work a certain schedule: If you truly want to do Pilates as a business for the long haul I absolutely need you to teach the times that are best for you! Sure, in the beginning, you may be teaching all of the place and random times trying to figure out who you are as a teacher and what times work best for you. But, once you’ve got a good idea of when you are at your best it’s time to get some boundaries and set an ideal schedule and focus on filling that. It’s imperative for self-care, consistent growth in your business and for you to feel like your business works for you instead of the other way around!

There are so many more myths to bust! If I didn’t talk about one you’re curious about post it below in the comments are email me here. Aside from great advances in technology, there are some amazing tools out there that allow you to create the Pilates business that meets your needs. So, what beliefs are you willing to let go of?

xx~LL 

3 Reasons Why Blogging Helps Your Pilates Business

I know you think blogging is dead. I know you think you can’t write. Or, that you don’t have “time.” Maybe you believe you don’t know what to write about?! Well, whatever your reason for not blogging is I am here to tell you it’s not dead and so integral to attracting the clients you want, filling your schedule and your classes and making you known in your community. Ever wonder how people get discovered? It’s because of their website and it’s not because they pay for ad’s. It’s because the search engines (think Google etc) pull their site up. And they pull it up because of the words on the website aka blogs. And the most updated website.

You don’t need to revamp your site every year if you’re blogging consistently! More on this at my next webinar or on my course vlogging and blogging. But, for now here are 3 Reasons why you need to be blogging!

  1. You Show off Who you are, what you do and why they should choose YOU! If you have been reading my blogs or working with me for a while you know I am all about the “elevator speech.” A few sentences that tell people why you rock! But, let’s say you are busy. While you are teaching your website is working for you and the blogs on your site tell potential new clients all about your expertise in your area!
  2. Keeps your Website Fresh! I know you think you built the site, the information is current so done and done right? Wrong! For epic SEO (search engine optimization) you need the search engines to pick your website as the answer to peoples questions. They pick websites based on so many things. Most in your control! One of those things is your blog. If you blog every time you post it updates your site telling those engines you are fresh and new! Plus, you can write a blog that is a direct answer to something your ideal client might be looking for online. Which is literally where everyone is getting their info! For more on SEO and what your website needs check out this course.
  3. Engage with Your Community! When you blog you can share what’s happening now, soon and share pics, testimonials and more. When people are going from one studio or teachers site to the next the more they get to know you and experience what you have to offer the more they connect with you. It means that when they come in for that first session they already feel like they know that you are the teacher for them!

This is just 3 reasons why! I could go on and on about why you should be blogging! And, I will be covering those other reasons as well as what to blog about, how to feel confident in your writing skills and more at my next webinar! If you are ready to attract your ideal client, make your website work for you and show how you are the expert in your area then join me here.

xx~LL

Is it Personal When Someone Unsubscribes From Your List?

They say that your list is everything! “They” being the people who are trying to teach, coach, motivate and even sell products on how to grow your “list.” And, by list, they are talking about your newsletter list. And, I’ll be honest. I am not totally in disagreement. Your newsletter list is integral to the growth of your business whether you offer things online or in person only. Email is not dead. And, now more than ever a persons email is a worth so much more than you might think. When someone subscribes to your newsletter they are inviting you into their personal inbox. To their space to share what it is you want to share. So, is it personal when they unsubscribe?

If you don’t have a newsletter you may be getting ready to jump ship on this week’s blog. But, I truly hope you don’t. I hope you reach out to me so we can get your list started. Because, here’s the deal you do not control the algorithms of any social media platform I don’t care how good you are at hashtag’s or how many followers you have. If the rules change tomorrow your likes, comments, and even reach can disappear in a moment. But, your newsletter list is within your control.

How often you reach out to them is up to you. I would argue consistently. And consistently can be once a month, once a week or even daily. I am on a list that emails me twice a day. I actually don’t mind. I love what they send me!

But, if someone unsubscribes from your list is it personal? And, you can also insert if someone unfollows you is it personal?

Truthfully, I cannot answer that. I have seen many a people I do and don’t know subscribe and a few unsubscribe from my lists. I don’t pay attention to who unfollows me. I mean, who has the time to do that? But, every day I get an email that updates me on how many new email subscribers I get received that day and how many I lost, unsubscribed. I don’t often know why people unsubscribe. Sometimes they fill out the survey most times they don’t. But, I never ever take it personally and you shouldn’t either. Even if it is personal.

  1. Read the Four Agreements its a fabulous book that will help you rock your life and business. An easy and quick read and one of the agreements is to not take anything personally. I know this isn’t easy but what motivates people to do things is really none of my business. You and I do not have time for that anyways. You have a path you’re on and their personal attack attempts are just a distraction. Plus, you cannot reach into the internet, grab them by the hands, look them in the eye and ask “why don’t you want my emails?” And, even if you could is it really worth trying to convince someone to want or like your stuff? Nope! There are 10 more people out there who are looking for what you offer. It’s worth your time to go looking for those people and not trying to convince people who don’t want what you offer to want what you offer.
  2. Thank them for leaving! When you use a service like MailChimp, Constant Contact etc to email your list they charge you for the number of people on your list. I do not want you or even myself to pay for people who don’t want what you are offering. The more you only have people on your list who want what you got the better your open rates are the more fruitful your emails will be.
  3. So what if it is personal? Honestly, it sucks when you see someone you know leave your list. You can’t help but wonder why. But, does it really matter? Not everyone will like, love or support what you are up to. And that is ok. Like I mentioned in my self-care video on PilatesAnytime (use LLOGAN if not a member to watch) you need to know the 5 people whose opinions of you matter. You need to tell them and then if you see other people you know leave your list and they are not one of those 5 people you need to let it go. Because you have a business to run, a life to live and a “why” that won’t happen on it’s own.

I know the hardest thing in life is to not take things personally. But, sometimes we have to remember, it’s not always about us. Why they unfollowed you, left your list has a lot more to do with what they want in their life, their inbox, their goals and their business. And, while it may not be you that is a-ok. Because, as I mentioned earlier there are 10 more people who are looking for your list. So, spend more time getting your work in front of those who are looking for it and less time wondering why that person doesn’t want it. Dive deeper into articulating what you have to share. Find unique ways to get your message out to those who you want to hear it. And, worry less about those who don’t want what you have. They are not your audience.

xx~LL