Offering classes allows you to have an offering that more people can afford, to help more people at one time, create community and increase your hourly rate. But, filling those classes can feel like you’re throwing spaghetti at a wall and hoping it sticks. And, worse, when a class isn’t full it can not only hit your wallet but can feel deflating, personal and exhausting. So, how do you fill your classes? Especially today when it seems like everyone is giving classes away for free!
- Know who you want to come to class. Ok, so you might not know their real name but you need to have an idea of who they are. What they do and what they are searching for. Then you need to reach out to the them where they are already hanging out.
- Know the communities your future attendee is hanging out. Yep, where do they work, grab coffee, shop, workout? Who is their best friend? How can you collaborate, partner up or get their bestie to invite them to your class?
- Get creative! You do not need to post about your class times on your social as much as you think. Instead, post about what people are saying, what they are experiencing, and what they will get by coming to your class. Let them look up what your schedule is. You’ve got .5 seconds to get them to stop scrolling IF they are even already following you. So, use that real estate to show off why you rock and who are for.
- Go where they are. This doesn’t have to be in person although that is faster. You can use the beauty of social media geotagging, forums, and groups to find your people and then get to know them. Yep, notice how I didn’t say invite them to your class just yet. Instead, introduce yourself, ask them about themselves. What do they like to do? Think of it like dating!
- Be consistent! You’re gonna want to give up the first few times your classes are lackluster in attendance. But, it now takes 7-17 touchpoints for people to make that decision. Yep, FB says average is 12 ads of the same offering before people click. And the other research out there is 7-17…that means you can talk about it once and then be disappointed that people didn’t flock in droves. Get in front of your ideal client as much as you can and be consistent in sharing why you rock and what they get by taking your classes.
For more strategy on getting the word out there let’s do a coaching call. Depending on if you’re a studio owner trying to fill everyone’s classes or an instructor trying to fill your own there are some tactical strategies that will be unique to your goals.
Until then, know who you are talking to, get in front of them often, and then remind them a few more times.
And, do yourself a favor and don’t race to the bottom on the discounts to get people into class. People are not googling “cheapest Pilates class near me.” Own your worth and people will value your classes even more!
Contact me here to strategize filling your classes.