Notes 2 Inspire: Toxic Love

Ever wonder why someone is in your life?

You know that annoying person at work who you swear is talking bad about your behind your back?

Or maybe it’s a family member who doesn’t get you, likes to tear you down!

Toxic people are in your life for a reason.

I know, so annoying!

But, here’s the thing, these toxic people are here to help you figure out what you need to work on.

And, even better, these toxic people are going to help you spot future toxic people. Yep, it’s like practice. You learn how to overcome the toxic people in your lives now in the future you’ll spot them sooner before they get in and try to block you from your truth!

So, this week, find a way to love the toxic people in your life so you can get past them and onto where you are supposed to headed!

xx~LL

How Much Online Should You Be?

Do you have a love-hate social media? Totally cool! You don’t need to love it and most teachers don’t even need to use it. But, there is a level of web presence you need to have to make your ideal business grow and known. I know you want to teach Pilates. You only care about your clients and helping them get better, feel better and do more Pilates with you. But, let’s face it, even with referrals those future clients are going to look you up online. And while I do not believe you have to have likes and followers to make money doing what you love. I do believe you have to have some level of online presence. So, here we go!

Website! Yes, you need one. Please don’t think a yelp, facebook page or some other platforms landing page of you is going to do it. You need to own this domain. It needs to have some key things on it so that you can attract your ideal client and get them into your books asap. Check out this blog posts on websites here and my course on “What Your Website Needs.

Dive in or Don’t: If you’re going to use social media for your business then use it. If you’re not then don’t. But trying to do a little here and there will not only annoy you it’ll frustrate you and when people go from your site to your social media they’ll be confused. If you are going to use social media for your business link it on your site. If you’re not, or are not sure then don’t link it until you are. Wondering if you should be on social check out this blog on why and this one for more tips.

Keep it Simple! If all you do in the beginning is ace a website and tell people who you are and what you do and why you rock at it I promise you’ll get clients. Why? Because I still get the most clients through my website and from personal outreach. Meeting people in real life and referrals. Your website is your 24/7 assistant. USE IT! Make sure it’s clear what you do when they land on your site. Update it regularly with blogs. Be clear on who you teach and why you’re the best for them.

If you start out with a great site and clarity on who you are the rest will follow. I know, you’re thinking, “but everyone is bouncing of facebook and I’m not even sure how to use Instagram.” Here’s the thing I can promise you. There will always be a new thing to learn. That doesn’t mean you have to. In my next webinar, I’ll be going over how to use Facebook and Instagram for your business. You’ll learn if 1) you should 2) what to do 3) what not to do.

I promise I’ll keep it simple and digestible. And, after you’ll know if you need to add either of these platforms to your business. In the meantime, how much online should you be? Website, website website! We’ll dive into the ever-changing social media beast together here.

xx~LL

Notes 2 Inspire: Go Ahead, Disappoint People

I made a lot of decisions growing up because I wanted to make sure my family was proud of me. Sound familiar? People from my hometown understand graduating with high honors and getting promoted, working up the corporate ladder.

One day with a year left of college I went home to see my sister graduate. I ran into a girl I knew from growing up and when she saw me she told me all about her life. She was so excited about it. When I told her what I had been working on “graduating next year, running my own stores and living by the beach” she said, “that it?”

That’s IT!

Inside I wanted to scream at her. Did she even know how hard I was working? How many hours I was working each week? How I was carrying 17 units and running a store while managing a staff of 15?

No, she didn’t. And, even if she did it wouldn’t have impressed her.

That’s when I realized no matter what you do you will disappoint people!

So you may as well get started!

This week, how many things can you do to disappoint anyone but you?

Try it out!

It’s kind of refreshing.

Make decisions based on how you will feel about yourself at the end of the day and not who you’ll disappoint. And, by the way, you’re going to disappoint people who truly see and care about you. It’s just not possible.

xx~LL

Notes 2 Inspire: Break the Pattern

Did you know that 95% of your decisions each day are unconscious? That’s insane, isn’t it?

Only 5% of the decision you make each day are conscious decisions.

Which means, 95% of the things you do, you’re doing because of a pattern you created. And you could have created that last year, five years ago or even when you were a little kid!

So, if you’re wanting a change, you want something new you have to make new decisions. Conscious decisions. You have to break the pattern.

And, here is the thing, when you break the pattern it won’t feel good. It will feel like you lost a part of you. Especially the longer you’ve had it around.

You may not be doing your dream because the pattern you use to make decisions with believes you are not good enough or you are too much.

What’s something you can do differently this week? Something crazy? Out of the ordinary?

Before you can talk yourself out it, use an old pattern, break it. Give it a while.

It won’t be easy. But, wouldn’t be cool to see what life is like when more of your decisions each day are conscious?

xx~LL

What is a Pilates Teachers Schedule?

When I first became a Pilates instructor I was teaching clients and classes every weekday morning from 6 am to 9 am then racing to my other job across town to manage a jewelry store. And then on most weeknights, I would race back across town and teach one or two more clients. And then I also taught clients on my day off from my store gig. I thought it would take forever to build my business up but it didn’t and so within a few months I was quickly burning the candle at both ends. But, I had no idea at the time that what I was doing wasn’t the best idea. I mean, every other teacher I knew who was building their business and even some who had grown their businesses were working the weirdest schedules. One day after working an almost 70 hr week I wondered what is a Pilates teachers schedule?

Should I be teaching mornings and evenings? Did I need to teach six days a week? And, even though people said I should teach when clients wanted it was that really the best answer?

Over the last 10+ years of teaching, I have changed my schedule almost as often as the wind changes. And, I don’t think that’s a bad thing. What it has allowed me to do is see that there is almost no hour where a client doesn’t want a session! Before you think I am wrong I have taught people at their 3:30 am, I have taught people as early as 5 am in person, and then there are the clients who have requested 8:30 pm or even 8 am on a Sunday! I love changing my schedule because every time I do it I dial it in even more to fit the nature of the life I enjoy living.

If you have ever taken a workshop with me you know that I believe your goals and life go in the schedule first. But, this is not how most people set up their teaching schedule. Instead, they put their clients in first. Admit it, how many times have you not said yes to having lunch with a good friend, going out of town for the day or not scheduling a personal session with another teacher because you had to teach?

I’m not saying just move people around willy nilly. But, I do believe that you should be super clear on your goals and what you want out of life and then create your teaching schedule.

After working with a lot of teachers I have found the ones that are super firm and clear on when they are available to teach no only are booked they also know exactly how much money they will make each week, month because it’s clear when they look at their schedule what slots are empty. And, their clients are also better trained to keep a standing appointment or cancel in the appropriate time. The teachers who let clients tell them when they want to come in typically have clients who are inconsistent. This means they are not truly getting all the benefits of Pilates and will probably disappear for portions of time if not longer. These teachers also will feel like they don’t have control over their schedule and will see a “swiss cheese” schedule. Sessions all over the place, empty slots all over but not big enough to do anything on so they are working for their business instead of the other way around.

I know, that sounds a bit harsh but teachers I love you! I am you. I have done all the mistakes of letting clients tell me when they want to take. And, that quickly lead to me not wanting to be a teacher. The moment I learned the phrase “I have this time or I have this time.” And, “I’m not available then but I do have ___.” My life-work balance became mine! It was under my control.

What is your schedule like?

Do you like it?

What would you change about it?

I was recently asked what a day or a week in my life looked like? How do I structure my days?

To be honest, since I travel I make some changes to the schedule often but the basic structure is there.

5-6 days a week I workout first thing in the morning. That is the time when no one is awake. I can run with my dog and listen to a podcast. I then often go to a fitness class around 6 am and workout with my friends. Afterward, I’ll begin my teaching day. I teach 5 mornings a week for 3-4 hours. Then I use the middle of the day for whatever I want. Sometimes I do Pilates classes other times I catch up on emails or spend a little time on social media. I take calls or watch webinars, read a book, get a facial etc. The middle of the day is mine for whatever I want it to be. Then, on Mondays, I’ll allow 2 more clients in the late afternoon. Tues-Thur I teach a couple of evening clients whom I adore and have been with me for years! The other days of the week I am either off or have called it a day before the afternoon.

As far as how much I teach I follow what I share with many other teachers. I have a goal dollar amount (gross) in mind for the whole year. I divide that number by my average hourly session rate and then by the number of weeks of the year I will teach. I will only teach that amount of clients in a week. If people ask for a session and I have hit that number they go on a waitlist for any cancellation. I promise you unless I had a couple of weeks where I didn’t teach the average amount I do not add additional hours on. It’s important you don’t do this either. Waitlists are great things to have. And, you train your clients to schedule early!

My schedule works for me, I never force how I like to work on anyone and that means you too. I would love for you to watch my course on goal setting if you haven’t yet. And also my course on client scheduling. Then get super clear on the times of days that light your fire. If you’re not a morning person don’t teach in the morning. I promise you there are enough clients to go around! We can find your clients for the afternoon or evening.

The key to a successful business is knowing why you’re doing it, who you are and what you want! So, take a look at your schedule. Is it a good reflection of the life you want to live? Not sure how to make it one? Contact me here. Let’s talk!

xx~LL 

Notes 2 Inspire: What Did You Do?

How often do you end your day or week thinking “I didn’t do_____.”

I noticed that I would end my day before dinner lamenting over all the things I didn’t do. And, the effort it took me to acknowledge what I did do was more energy than I had at that hour.

My lamenting and un-ending to-do list began to annoy me. And one night I caught myself. I had been running through all the things I didn’t do and then I found myself saying “But I did do ___.”

That but broke the spell.

I fell lighter, more excited and even proud.

After that, I kept going. But I did do this and I did do that and I also did those things I started yesterday!

This week, when you hear yourself saying all the things you didn’t do finish the sentence and add But I did do____.

You got this!

xx~LL

Tips to Work Less, Make More and Options for Passive Income Streams

We are in the business of exchanging time for money – we teach a class or session and we are paid for our time. But what happens when we get sick or injured and can’t physically teach? What if we want to go on vacation? How do we save? How will we ever retire? If you’ve ever asked yourself any of these questions, you’re in good company! The most common questions my clients ask are always about money – how do I make more, how do I keep more of it, how I can work less and still earn money.

Lucky for you guys, this is my area of expertise! I’ve put together my top financial strategies and passive income earners for both studio owners and instructors. Ready to get to work? Keep reading below!

For Studio Owners

  1. Raise your rates: I recommend raising rates annually, $5-$10 for session or $15-$20/month. Inflation alone is going to drive your operations expense up 3% annually; you want to make sure you are keeping up with it. Clients expect a small annual increase and will be less likely to bat an eye over small, predictable, annual changes, than a massive increase out of the blue.
  2. Stick to the Late Cancel/No Show fees: You put these policies in place – enforce them! These fees won’t break the bank, but they will still account for a decent amount of income each month for the studio.
  3. Studio Use Fees for Inactive Times: When the studio isn’t being used for set classes or sessions, let someone else use it! Other trainers are always looking to rent space (more on that below), and brands are always looking to do photoshoots or host promotional events.

          If you’re interested in renting out studio space I recommend you 1) figure out available times for                    studio use and pricing for use, and 2) having your Rental Agreement with rates + terms ready to go                for when potential renters or partners approach you.

  1. Rent Space to Instructors: If you have space (or time) in your studio that you aren’t using, make it available for someone else to use! You can rent the space to an instructor, a massage therapist, a stretch therapist, movement specialist, the options are endless.
  2. Host Workshops: Your clients already love spending time with you and trust you; they’ll be more than thrilled to learn more from you. Each attendee will buy a ticket for admission. You can ask speakers to donate their time and brands to donate refreshments, products, and giveaways. The first workshop might take a bit of extra work to get the swing of things, but once you get the hang of scheduling, it’ll be an easy and profitable way to engage your community!
  3. Host Teacher Trainings: These are money makers for the instructors teaching the training and the studio hosting the training. If your studio has its own teaching method, put together a teacher training program. Spend 2-4 days teaching the method, and follow it up with hands-on learning opportunities such as instructor shadowing, mic practice, and mock classes. Even if you aren’t in the market to hire new instructors, many members and fitness-minded individuals will be interested in learning more about your method. The first training might take some work to put together, but once you have the formula down, it’s a repeatable, scalable and very profitable.

          If you are a studio that does NOT teach its own method, you can still be the host studio for a teacher              trainer. You might not make as much money, but you also have way less work to do. And workshop                hosts usually let you sit in on the workshop for free, so double win for you.

For Pilates Instructors:

  1. Keep track of ALL business expenses:   I mean everything – professional liability insurance, certifications, trainings, educational workshops or webinars, marketing materials, etc.  At the end of every year, you can write off these business expenses. More write-offs = less taxes!
  2. Ask for a raise or raise your rates: We can’t earn more money if we’re not willing to ask for more! Plain and simple. If you’ve been teaching at a studio or training clients for at least 6 months, it’s time to reassess your rates.

           If you teach at a studio – set a time to talk with your manager and the owner, go in with your stats                   (class attendance, reviews, client feedback) and propose a fair and reasonable raise. If they aren’t                   able to accommodate your request, where can they meet you? Additional employee perks? Can they               give you a timeline when they’d be willing to sit down again to discuss compensation?

 

           If you set your own rates as a private instructor, consider a reasonable increase ($5-$10 session), set             the price, and notify all clients in writing prior to their next sessions. And while you’re reaching out               to all of your clients you can remind them of your late cancel/no show policies and fees.

  1. Passive Income Streams Online: So many fit-pros are utilizing their online communities and social media to make extra money. I think it’s one of the easiest and accessible forms of passive income because you already have a captive audience who see you as an expert in your field.

         E-Books and Online Training Guides: If you are known for your workout posts or people are always               asking you how to workout smarter, put together an online training guide. Start small with a 4-week             guide offering workouts 3-4x week.

         Accountability Coaching: If you are organized and empathetic you would be an excellent                                  accountability coach to your clients for the other 23 hrs a day they aren’t training with you. You will              check-in daily to check their nutrition/meals for the day, prescribe workouts, and encourage them to            stay on track. Clients will retain you for a monthly fee and you will realize that you’re already doing                most of this work for them as their trainer anyways.

       Affiliate Partnerships: Brands are always looking to partner with influencers in health and wellness              field, and many pay instructors to promote their products in addition to gifting free or heavily                          discounted samples.

I approach brands that I already know, use and love and ask them if they have an affiliate program. Some brands will give me a discount, others will gift free products, others will give me a percentage of sales I drive their way. I look at my partnerships as 1) an opportunity to save money on goods I would already buy, or 2) an opportunity to make some extra cash raving about a brand I already love. However you look at it, they are wins for my wallet and my relationships!

I challenge every one of you to put ONE of these tips in action today! Start planning the conversation to get a raise. Brainstorm hosting workshops or teacher training at your studio. And join Lesley and me on April 3 as we dive deeper into these topics and answer any question you might have about financial planning, and owning your worth and value to give yourself the security and success you deserve!

Xx, D


Connect with Danielle Stead Blanton here. And, join us for this epic webinar that will help you take charge of your finances and get tips on passive income streams on April 3rd webinar replay will be available for one week. Join herexx~LL 

Notes 2 Inspire: Team Up with the Fear

Have you ever noticed how much harder it is to ignore what scares you?

Years ago I was so afraid to make a decision. So, I avoided it. It got worse. Not only did the problem not go away, it got bigger. It became harder to make the decision I should have made months before.

Then, it got scarier, insert more fear!

When I finally just gave into the fear the problem was wrapped around so many parts it took longer to deal with.

I got through the mess and my lesson from that is whole fiasco was that I should have done the scary thing sooner. It would have been easier!!

Here’s the thing about Fear, you run from it. It gets more power. You lean into it, call it out and the fear will dissipate.

This week, what scary thing can you team up with?

xx~LL

Notes 2 Inspire: New Level, New Devil

Do you ever find yourself saying “once I get to ___ it’ll be better”? And, as you get closer and closer to your next level- website launch, new show, bigger space, and goal achieved it almost feels harder. And, then when you finally get a chance to break through. There is more work.

Sure, it’s exciting, I mean, you made it!

And, I want you to CELEBRATE

You did it. You are at the next level in your life, goal or business.

But, I wish someone had told me this theory years ago. Because I would have enjoyed being exactly where I was more.

See, I know you’re working hard. You want to more. You’re trying to move up. To get to the next level. And, if it’s because you’re ready, it’s time and it’s your next step, LEVEL UP MY FRIEND!

But, if you’re leveling up to escape where you are, to get out of the hardships of being where you are then please remember. New Level New Devil.

So, my friend, you got to be ready to level up.

This week, can you see where you are ready to level up and where you are forcing it because you just don’t like how hard your now is.

xx~LL

Notes 2 Inspire: What If You Didn’t Care About the Hoopla

Do you ever start to do something and then freeze, worry, stress or totally freak out because you’re so worried about the outcome you can’t think about the next step? When’s the last time you had an idea but the stress that it wouldn’t work out, or the feelings of what people might think stopped you from seeing it through? I have moments where I go to do something and my “what would people think” worries start speaking. And, they don’t like to whisper.

But, then one day I just didn’t care. I was too tired to care about the hoopla. Then outcome. I just had to do the thing! And, you know what? There were zero fireworks. No one threw me a party and awarded me for my efforts. The idea came, I made it happen and it did its thing. And you want to know something?

It was freaking glorious!

Yep, the freedom to not give an F about what happened after I completed the idea was so invigorating I did it again. And again. And, now, there is nothing stopping me from just trying out the ideas that come my way. Some of them fall flat and I get awesome feedback from that. And others, well, they exceed my expectations. Like my AGENCY Mastermind. I didn’t put any hoopla expectations on this idea. I just had to birth it. And, it blows my mind every day.

This week, what if you didn’t care about the hoopla? What would you do?

xx~LL 

5 Things You Need To Be Doing In Your Pilates Business

Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!

  1. Communicating with your clients and community regularly: this can be blogging and newsletters.
  2. Growing your newsletter list and writing to it: You don’t own the algorithms. So you might be posting daily on social but I bet 7% of your followers are seeing what you write. So, repurpose that content and make it a newsletter! If the Social Platforms disappear your reach won’t!
  3. Networking with other businesses in your community: Get known my friends! I know it’s easy to be in your business and think your neighbors can’t help you, they are the competition and blah blah blah. But seriously, if you find out what other people are doing and tell them what you rock at then referrals begin to flow! So, go outside, bring some sugar just in case they need it.
  4. Upholding Clear Policies: You should have clear policies on prices, payment, and cancellation policies. And, you also have to uphold them. If you don’t your clients won’t. This will affect your business and in a compounding way.
  5. Not giving discounts: I know you think you need deals to get people in the doors, or that you cannot raise your rates to keep them there. But, I’d rather see you reward loyalty and referrals than discount yourself and try to compete in the race to the bottom on prices. Someone once told me if you discount yourself you will be discounted. And you’re too awesome for that!

Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.

xx~LL 

Notes 2 Inspire: Let Others Impress You

Ever been to a party? ha, lame question. Ever been around people you don’t know very well? The answer is probably yes. Can you recall one of the recent party’s you went to? Chances are you knew someone there but you probably also didn’t know other guests. And, there’s a weird thing that happens when we are around others we don’t know. We get nervous, worried or even quiet…we make ourselves small. Because we often think we have to impress these people we don’t know.

But, what if you let others impress you?

What if you could be your fully awesome self, and instead of having to feel like you have to sound cool or impress these strangers you let them impress you?

What questions would you ask? What could you learn? How would the conversation change? How more yourself would you feel?

There is this amazing thing that happens when you ask people to “tell me more.” They get an opportunity to share what they are excited and passionate about. And then they become a little more vulnerable and trust ensues. You learn new things you may never have. You also don’t leave feeling like you didn’t share your truth.

And, people after they share there thing will be excited to hear about your thing. And you’ll feel safe to share what you’re most excited about.

So, go ahead and let others impress you this week!

In fact, I’ll start, I want to hear what you’re most excited about right now. Let me know in the comments below or comment below.

xx~LL