How to Make Room For New Offerings, Opportunities and Income Streams

When your schedule already feels full it can feel impossible to work on a new goal. You want to start teaching a new class, offer a workshop or lead a retreat but you barely have time to do the admin of your business. You’re tired of saying “when I have time.” Or, “if I wasn’t so busy I’d be doing…” And, you’re feeling stuck, frustrated or anxious because you’re feeling called to grow and your schedule doesn’t have any more room for what’s next. Sound like you?

I hear ya. I too have tried to use the excuse “I’m too busy.” When it came to why I wasn’t working on one of my goals.

And, sure, I am busy. I was busy. And I’ll likely be busy tomorrow.

We are all busy. But being busy isn’t an excuse for not doing the thing you want.

It’s likely fear.

And that’s ok.

It also might be limiting beliefs that you can be the person to do what it is you want to do.

Or, maybe you’re waiting for it to be “ready.”

But, truth, if you’re wanting to add a new offering, or create a new income stream, or be able to take on a potential opportunity you will make the time.

And, creating space for what you want is the way to getting what you want.

So, how do you do that?

One of my members of AGENCY asked: “How do I make room to offer workshops when my schedule is already full?”

Here’s how to make room for new offerings, opportunities, and income streams

  1. You need to get out of your own way. Know the big picture but don’t get stuck there. You only need to know the first next step.
  2. Practice a schedule that prioritizes working on things that will move the nerd forward in your business. You can check out my blog on “Rocks, Pebbles, sand theory.”
  3. Take messy action. Don’t make it “perfect.” There is no such thing anyways. Do the thing as best ya can and learn from it. There is no such thing as failure, there is only feedback.
  4. Find accountability and support. In my coaching group AGENCY members post their goals. This helps them get support, ideas and a biggie, accountability!
  5. Set a deadline. You may miss it but a deadline forces you to take action.
  6. Do it scared. I’m scared most of the time. You can’t control anything. All you can control is what actions you take and then the rest will fall as it may.
  7. Delegate! If you know your numbers then you know how much you can pay someone to do work for you that doesn’t bring you joy, doesn’t bring you money and costs you less than what you make to pay them to do it. I do all my copy my friend but I don’t schedule any of my newsletters. I film all the tutorials but I don’t edit or schedule any of them. It costs me 1/4th of what I charge for an hour to pay someone else to do that work. More tips on hiring here.
  8. Things will take as long as you let it. If you give yourself 20 min to do something you’d be amazed at what you can get done. Give it an hour and it’ll take an hour. So, don’t wait for time. Try to do the thing in the few moments you have and see what you can get done.
  9. Done is better than perfect.

If you follow these tips I can guarantee you’ll learn more about what you want, you’ll see possibilities for the path, you’ll learn a ton about yourself and you keep doing it a year from now you’ll see those new offerings, income streams or opportunities coming to fruition.

It’s easy to look at someone else’s success and think “it was so easy for them.” Or, “they’re lucky.” But the truth is that person just started working on their thing one day at a time. One scared moment at a time. And, you can too!

So, what are you waiting for?

xx~LL

PS here is a course on creating more income streams if that idea intrigues you!

How to Find Subs for Your Clients

One thing harder than finding clients to teach is finding subs to teach your clients when you travel! Whether you are an independent contractor or studio owner keeping your clients consistent when you leave town is key for client retention. And, for studio owners, having clients comfortable working with a sub is a great way to retain a client even if you lose a teacher. So, its a win-win for the client, teacher, and owner for clients sessions to run as usual each week. And, you will feel great going on vacation knowing that your clients are not just waiting around for you to get back. But, where do you find these subs? And, how can you set it up so you and your client can trust them?

  1. Are you an Independent Contractor or Employee? If you are not the studio owner then you want to know the answer to this question. If you are an employee check with your studio owners policies for subbing out your clients. If you are an independent contractor or a studio with independent contractors it’s important you check with the laws where you live. For me to sub my clients out when I travel I cannot pay the teacher out of the client’s package. The client and the teacher agree on the time and the client pays them directly.
  2. If you are at a studio try to partner up with other teachers in the studio. Your clients are used to seeing them in the studio and will feel comfortable with them. People don’t like change so having a teacher they can say they’ve at least said “hi” too then you’ll more likely to convince them to take a sub and not miss their sessions.
  3. Find subs who can keep the client at the same place and time. Again, people don’t like change so if the client has to go to another studio or come at a different time or day they are less likely to say yes to a sub. When clients miss their sessions they get out of the habit and then it’s easy for them to think Pilates doesn’t work for them.
  4. Go and take Pilates from other teachers! If you don’t have teachers in the space that you teach that you can turn to then go out and get in the Pilates community in your area. Take classes from other people and the ones you like ask them out for coffee. Or set up a time to talk and inquire if they are ok with subbing clients from time to time.
  5. Have client cards you can easily share with subs. Clients are more likely to take a sub if they know the teacher has their workout plans.
  6. Make sure the subs know your policies and procedures and adopt these rules. You don’t want a sub that isn’t going to charge a late cancel that you would charge. Create a expectations sheet for subs to review and even sign (contact me if you want help on this) and you may even want a contract between you and the sub as to how much they will get paid from each client and who their role is.
  7. Have the sub come and observe you teach. This way they feel comfortable taking on your clients while you travel.
  8. Don’t give up! It took me many years to get my clients to take a sub. Then, when my traveling picked up they finally gave in. Now they each have a sub they love more than another. It takes several times of suggesting a “guest teacher” to your clients to get them to say yes. But, don’t let that stop you.

If you have taken all the classes you can in your area and still haven’t found a sub you love then it’s time to get creative. How can you create a workout for your clients to do at home on your own while you or even they are away?

Which of these tips are you going to try before the next time you go away?

xx~LL

3 Reasons You Need to Be Writing Newsletters

Perhaps you have heard email is dead. But, do you really believe that? I mean, how many mornings is your email the first thing you look at? It’s ok. Statistically speaking most people check their email before they even get out of bed! Which means, they are interested in what’s in their inbox. And, they are not opening it to see what spam they got. Nope, they are looking to see what they need to know! What should they be buying, sharing or doing? And, if you’re sitting there wishing your clients came in more often, scheduled more regularly and thought about their Pilates practice as much as you do then you need to be in their mind’s eye as much as Amazon and their other email subscriptions.

Still not sure you need to be writing newsletters? Here are 3 (and trust me I could have gone on for an hour writing up other reasons) reasons why you need to be writing newsletters for your business:

  1. Email marketing is 40% more effective than Facebook and Instagram ads– With email you get to share more information, tell a longer story, engage in conversation and connect with your community. You have more control over who sees your message and you can reach out to them as often as you want. Because people gave you permission to send them email it means they want to hear from you. So, when they get an email from you they open it. On social media, you have less control over who sees it and who scrolls right on by!
  2. For every $1 spent on email marketing, you receive $44 in return– statistically speaking those who spend time making a living through email marketing earn a $43 return on every $1 they spend to market! That’s insanely awesome! As a Pilates teacher or studio owner your newsletter marketing will most likely be free to nominal in expenses depending on your list size. Which means your profits earned from reaching out to your list will be even better!
  3. Time efficient communication– you do not have the time or ability to have you or your team call, text or email every client you have had, or who have inquired about Pilates to get them the info they need. It’s not cost-effective to text every client about your vacation dates. And, worse, clients will slip through the cracks on those busy weeks! Sending regular communication to those past, current and potential clients not only allows you a touch point with your clients, but it also allows you the opportunity to share with them what they need to know!

If you are already sending newsletters and or building your list congrats! If you are not feeling they are effective, or, are wanting to start but don’t know what to write about or how often to send then my next webinar is for you! We’ll be spending one hour covering what to write about, how often to send, how to build your list and best tools to use. Snag your spot to watch live or receive the replay here.

xx~LL