How Often Do You Think about Pebbles in your Pilates Business?

“Who could love a pebble in their shoe?” One of the harshest lines ever said in a movie from the movie Ever After is what comes to my mind when I think about pebbles. But, what if Pebbles were what we should be thinking about in our Pilates business? What if theoretical pebbles were what would propel your business forward? Well, my Pilates instructors and Pilates studio owners I am here to share that you should be more concerned about making room for pebbles than you have been.

One of the questions I am often asked is “How do you do it all?” And, to be perfectly frank I don’t exactly know what “do it all” means. I do happen to do a lot of things. And, to the outsider, it may seem like I am some sort of magician or more special or lucky because I can “do it all.” But, while I would say I am quite unique as a human my ability to do it all has nothing to do with my uniqueness. It has everything to do with my time management.

There are many ways to manage your time. A lot are obvious and some are not so obvious. I’ll be going over a lot of those not so talked about ways specifically for Pilates and fitness pros in my next webinar. But, just in case you’re not ready to completely bite the bullet and tackle your time management techniques here is one tried and true way that will help you create more time growing your business and less time keeping your business and life status quo. If you’re ready to talk about growth aka pebbles read on!

Picture a mason jar. It’s empty and its lid is laying next to it. Also, next to the jar is three piles, rocks, sand, and pebbles. They will all fit in the jar if they go in the correct order. Put them in the wrong order and the lid won’t fit. So, what goes in first? Well, you need to know what they represent to figure it out.

The Rocks symbolize appointments. These are your sessions, your client’s sessions, meetings etc. These are the things that can only happen when they happen. I do excellent thinking at 4:30 am but not many clients want 4:30 am sessions. So, my rocks go in the schedule where only rocks can go- When I am teaching or taking sessions

The sand represents admin. You know the stuff you don’t want to do but you have to do. There is nothing creative or exciting about admin. This is the bills, the emails, the mail, the blah blah blah.

Pebbles are anything that propels your business forward. This can be the marketing, promotions or advertising you keep saying you’re going to do but then get too busy doing other stuff (ahem SAND) to get to it. It’s also the scary stuff. You don’t know the answer to kind of stuff. But, the stuff that gets you excited about what could be if it worked out!

So, what order should these piles go in the jar?

Grab a blank calendar.

Write in your rocks first. Then your Pebbles!!!!! Finally the Sand.

Yep, that is the order! You should be focusing on what propels your business forward before you deal with the humdrum of the admin.

Be honest, you can deal with bill pay while binging out on Netflix.

You can clean the studio while listening to your favorite podcast.

But, you can’t be creative on a newsletter while you’re watching your favorite TV show.

You can’t research ways to market your business while listening to a mystery thriller.

When you are working on the stuff that will uplevel you and your business it needs to be scheduled and that time should be protected.

When will you work on your pebbles this week?

xx~LL

PS if you need more help managing your time you’re not alone. This webinar is selling out! You can join me live or enjoy the replay for up to a week. Click here to join.

Busting Pilates Business Myths

Thoughts often become facts. Have you heard that before? What about, “don’t believe everything you think?” I think these two often used statements are incredibly important to remember when you are running your own Pilates business. It doesn’t matter if you are a Pilates Studio owner or a Pilates instructor. It is easy to slip and fall into traps and beliefs that will more than likely hold you back or keep you from trying out new things that could grow your business. What are some of the myths that I think need busting?

  1. The people here only want classes or only want privates: Last I checked no community got together and said: “let’s make sure all Pilates studios only offer us, classes/privates.” Clients want what will help them solve their problems. What is your future client’s problem? How do you solve that problem?
  2. We can’t raise our rates because everyone is looking for a deal: Please see my response to Myth #1 and then take a good look at yourself in the mirror and tell yourself you offer value to your clients and deserve to be paid your worth. People are not choosing your competitor based on their prices. They are not going to the studio down the street because it’s cheaper. That studio is giving them something that they are looking for. How can you be the answer to your ideal client’s problem? You solve their problem they will reconfigure their budget to get to you! Want to consider raising your rates? Check out the latest webinar here.
  3. There are so many Pilates studios here: Your competition is not going to kill your business. You not defining who you are, what you do and how you rock your clients’ worlds will. Too often we tell people what we think they should hear. We are not listening to what they need and showing them how we are the answer they have been looking for. That’s amazing that you won muscle competitions and have five certifications. I’m not discounting that. But, how do you help them? If you spend your time sharing with your community what you can do for them that is different than anyone else there can be ten studios on your block and you’ll still be successful!
  4. You have to stick to the Pilates “business model”: First, I actually have no idea what this means. But, I think it refers more to having a studio that has lots of teachers, runs classes, privates and has teachers rent. People work 6 days a week and do morning and evening shifts. I’ll admit I thought I couldn’t own a studio because I didn’t want to manage any more teachers or manage a schedule. Glad I didn’t believe in this myth. Because now I have a great walk up studio with everything I need and it’s all by myself. The truth is you can run your Pilates business any way you want that is legal. If you want to be a solo-preneur go for it! If you want to only have classes only have classes. If you want to have privates only do that. Your business will be more successful when you create a space that highlights your strengths and how you want to offer your gift. Will it be difficult? Yep, but copying the studios in your neighborhoods business model isn’t any easier!
  5. You have to work a certain schedule: If you truly want to do Pilates as a business for the long haul I absolutely need you to teach the times that are best for you! Sure, in the beginning, you may be teaching all of the place and random times trying to figure out who you are as a teacher and what times work best for you. But, once you’ve got a good idea of when you are at your best it’s time to get some boundaries and set an ideal schedule and focus on filling that. It’s imperative for self-care, consistent growth in your business and for you to feel like your business works for you instead of the other way around!

There are so many more myths to bust! If I didn’t talk about one you’re curious about post it below in the comments are email me here. Aside from great advances in technology, there are some amazing tools out there that allow you to create the Pilates business that meets your needs. So, what beliefs are you willing to let go of?

xx~LL