If you let fear run the show it will kill your business. Your fear of losing clients is the worst fear you could have. There are several fears in life that we all face. But, if you let your fear run your business it will…right into the ground. Recently during a coaching session, one of my clients discovered her fear of losing clients caused her to lose $6,000 in uncharged late cancels. What is your fear costing you?
There are people who fear success, rejections, loss, responsibility and failure. If I am not careful my fear of success can hold me back. For most Pilates instructors and studio owners I find its the fear of loss that costs them the most money and often their businesses. Second in line would be their fear of rejection.
Don’t believe me…when is the last time you:
-Raise your rates?
-Changed your schedule?
-Enforced your policies?
-Told a client they were inappropriate?
Your business can survive on a few clients and you overworking. It can. But, if you want your business to thrive. To work for you instead of the other way around.
But, the difference between thriving and barely surviving is where you make decisions from.
If you make decisions from your fear of loss you won’t do what you KNOW you need to do. And, you will find evidence to prove yourself correct. Our brains search for evidence to prove ourselves correct.
It’s not going to be easy. It’s going to be tough. It’s going to be a battle. But, you need to make those changes now so that by the end of this year you can be living in the fruits of those changes.
Challenge for you:
What changes have you avoided making?
What if you made those changes this week?
What is the worst-case scenario?
Do you really think that will happen?
I mean, really? ALL YOUR CLIENTS WILL QUIT?
People do not like change. You make their life better. And, even if they do quit because you raise your rates, changed your schedule or moved locations its ok. They’ve opened up space for clients who will pay your rates, workout when you want to teach and where.
Go ahead, look for evidence to prove that idea true. You’ll find it!
Post in the comments below what changes you will make.
Ditch that fear! There isn’t room for it in your goals.