Do You Need a Welcome Series?

You’re an independent contractor, a small home-based studio or a boutique space with the opportunity to expand and you’re wondering if you need a welcome series for anyone who joins your email list. You are not alone. I get this question and excuses or reasons why people believe they don’t all the time. But, the truth is, if you’re teaching as part of your income, this is not a hobby, then I believe you do!

I know, you’re busy, it’s another thing to do! But,  hear me out. You are busy. You don’t have time to respond to EVERY person who joins your list and share who you are, what you do and why you will rock their world! So, by having a welcome email series (did you think I was suggesting a discounted intro pack? I hope not) you can write up a wonderful series of emails (one time) that guides this newbie on a journey that you want so that they get to know you, trust you, see you as the expert in your area and when you say, “take a session from me” they hit that button so fast because they have been waiting for you to ask this whole time!

You have been part of many a “welcome series” or some call a “Nurture Series” and some totally get you excited and others fall flat or make you hit “unsubscribe.” And, while I could write a book about all the nuances and I am doing a webinar on this topic I thought a few quick and easy tips for you to get started today.

A welcome series should:

Introduce You as the guide to getting them where they want to go

Share some background to your awesomeness

Explain what you do

Why You do what you do

How it helps them!

Guide them from “hey, how are ya?” to “Buy my main offer.”

Be automated and spaced out over time until they are dumped into the main newsletter

Add value

A welcome series could:

Go on for months (I don’t recommend this for Pilates teachers or other movement instructors)

Have an offer or two in it that gets them to try you out before coming into the studio

Share pics or testimonials

Have a secret offer they won’t find on your site

Be as short as a few emails

Once you put your in place it should kick off as soon as they register for your list. And then when it’s done they should end up on your regular newsletter schedule. Because, a welcome series is a lot of things but it is not a replacement for connection or a consistent weekly, bi-weekly or monthly schedule.

I’d love to know what you wish clients new before setting up their session? How you want clients to see and experience you and your business and what you want to drive your future clients to buy? You can post in the comments below.

xx~LL

PS the next webinar on this will air June 26th 12pm pst and replay until July 3rd.

 

6 Things You Can Do Right Now to Get More Clients

This one is for all my Pilates teachers, studio owners and fitness professionals looking to grow their classes, their schedule and who never want to worry about what’s gonna happen if a client moves. Yep, if you’re still reading then this blog is for you!

Here’s the deal, no matter how good you are a client will move, take a break, get sick or call it quits. It happens. And, it’s not personal. Remember that. But, if you are not doing these things below then you will find yourself scrambling to fill their time slots when they leave. If you are doing these tips below then you’ll feel calm and excited for the next client that will take their slots.

Ready to have a waitlist or a consistent flow of potential new clients?

Good! I was hoping you would say so.

  1. Have an updated website! When’s the last time you looked at yours?
  2. Grow your newsletter list and write to it consistently! I know, you’re not sure what to say. I’ll be talking about that more in my next webinar. So if you don’t already have a spot on your website to capture those emails.
  3. BLOG! If you have been following me for a while you are probably waiting for me to give you a reason to not blog. Guess what? Not gonna happen. Blogs help your SEO. Good SEO means people find your website and that means they get on your list and get to hear from YOU!
  4. Talk to your ideal client in all your posts. Yep, those FB, IG, Tweets, blogs, and newsletters. All of it! You need to be picturing one person. Your client avatar!
  5. ABG- Always be generous- this doesn’t mean don’t follow policies and charge your worth. But, it does mean focusing on the clients you have and making sure that you are helping them be a walking advertisement for you. Create a referral program, it doesn’t have to be complicated but it does make them feel like they want to share you with others because they feel special when you are generous with them in ways that you can be.
  6. Tell people who you are, what you do and why you are good at it! Too pushy? Fine, then tell people who you are, whom you are for and how you help make their lives better. Still no onboard? Tell 5 strangers you’re a Pilates teacher and see what happens! I bet you’ll have to tell them whom you are for and why they should take with you. You have to tell people what you are offering. All the time!

Which of these tips will you do this week?

xx~LL 

How to Fix the Problems in Your Pilates Business

If you are looking at your week ahead and about to have a freak out about how o earth you’re going to get it all done you are so not alone! As Pilates instructors and studio owners, wives, husbands, partners, human beings there is a ton to do. You’ve got your clients, all the tasks that go along with that and you’ve got your life and all that happens in that. And, oh, that tiny thing like making money and propelling your business forward. How on earth can you do it all without freaking out?

  1. Know what your problems are and ask yourself why that problem exists.
  2. Create a plan of action that addresses this problem
  3. Hold yourself as accountable as you hold your clients
  4. Hold your clients accountable to the policies you told them about when they started
  5. Worry about what you can do and let others worry about the rest.

See, it’s so easy! F

Ha! Wouldn’t that be awful if I ended the blog there? “Here are you 5 tips for a week where you get it all done. Ok, GO!”

Look my fellow fitness pro you have a freaking ton going on. But, the first part of getting your business running the way you want it is to know what the problems are and why you have them.

Problem: You’re not making enough money

Why aren’t you making enough money?

-You are not teaching enough

-you are not charging your worth

-you’re not charging for late cancels

Fix: Set a goal that helps fix the problem. If you are not teaching enough but you are charging enough and holding others accountable then we got to get you known! We have to get your website working for you! We have to get your more clients.

If you are not charging enough we need to figure out how much you need to make, how many hours you want to work and find an average rate that will take all those sessions to add up to what you are desiring to make this year. I do this a lot when I coach others and in my AGENCY group.

If you are not holding people accountable to your policies then this is the week you remind people of what those are and you stick to them! Not only will you feel more respected but people will value their sessions with you more too!

See how these 5 steps help you solve your problems? What problem do you feel you have? Why is that problem occurring? What steps can you take this week to fix that problem and help you grow your business?

If you’re not sure then please contact me here. Let’s figure out a plan together that is possible. There are enough clients to go around and your tribe is awaiting your arrival.

xx~LL

Building Networks and Masterminds!

As a Pilates teacher or Studio Owner do you feel like you are alone? Like you are doing all the things are your own! And, even though there are probably other Pilates studios nearby instead of feeling like you can team up with them it feels like they are the competition? Or, maybe you have a team of teacher you work with but everytime you hear of another Pilates studio open or a new fitness business coming on the block you worry you may lose clients to them?

I get it! When I used to run a Pilates studio I not only worried that the other studios could entice my clients away but that they could also entice my teachers away. When I heard of a new fitness studio I worried that my clients who came three times a week would drop to two times a week because they were adding in a new workout!

All that worry was trying to consume me and I discovered it was keeping me from growing my own Pilates business. In fact, it made me feel like there was never enough clients or teachers. It wasn’t until I did a reach out to the other studios that I realized just how wrong I was.

About three months into taking over a Pilates studio I had an opportunity to go to a wellness event and while I was there I found myself talking to the other Pilates managers in my area. And, you know what? They were not evil, nasty or the enemy. In fact, we had so much to share, to talk about and to learn from each other. We took the time to talk about what each of their spaces was focused on. Whom were they for? What did they offer? When did they offer it and how were we each different.

What happened was not an in-person battle but instead a collaboration of efforts. As you know, you cannot teach every person in your community and nor do you want too! So, knowing how you are unique from the other teachers, studios and fitness facilities is key to rocking exactly what you want!

And, your unique abilities, your niche teaching skills is what helps you become known as the regional Pilates rockstar that you are. Networking with other Fitness professionals helps you create a community and even a mastermind.

Communities and Masterminds are essential for growth and feeling supported. In the last ten years, I have a couple different masterminds. Some no longer meet and others continue to meet. And, there are so many ways these days to create communities, network and join masterminds.

In fact, I believe being part of a few communities is essential. As we know there isn’t just one right way to do anything. You may create a community with all the fitness professionals in your zip code, you may introduce yourself to all the business owners in your neck of the woods and you might also have an internet tribe where you get on the phone once a week or month and are there to celebrate, rant and support each other.

The key to feeling like you are part of something is not waiting for the invitation. Go out, introduce yourself to those who are in the same biz as you, create an event where you invite business owners, doctors or neighbors whose clients are your niche market. Or, if you are too shy to invite strangers over to your space or go up and introduce yourself go, volunteer! Pick a charity in your neighborhood that lights your fire and/or is aligned with your niche and show up. You will meet others who are just like you and while they may not be Pilates teachers they are in your niche and so you will have lots to talk about.

If you are tired of feeling like the only one on your island, the only one who has to do all the things it’s time to find a community, build a network and create a mastermind. It’s the key to becoming known.

If you want help doing this then click here. I’ll be leading a one hour webinar on not only why you need to network and mastermind but more importantly how to do it to grow your business.

xx~LL