You know you’re teaching is en pointe. You have a great space. You asked them their goals, your prices are competitive (maybe even a little too low) and you and this new client had a great session. But, at the end of the session, they said: “I’ll think about it.” Which leaves you feeling bummed, worried and wondering what you could have done differently. You may even think you’re not good enough to teach. Their objections to Pilates might have you creating “intro packages” or other discounts to get people to say “yes, I am in!” But, most of the time when new clients don’t buy Pilates it’s rarely due to the price.
The new data is in and it takes 12 touchpoints to get a client (customer) to go from hearing about a product or service to buying that product or service. 12! It used to be 6! People are so bombarded with information we have to stand out above the noise not add to it. Most often our efforts to share our love for Pilates is more noise than information.
If you’re constantly hearing objections or worse you’re not even getting new clients in to hear objections check out some things you might be doing that hurt your efforts to grow your business:
- You are trying to sell Pilates- clients don’t need the history day 1 they need to know WHY YOU?
- You have so many package options they have to “think about it.” People make decisions when they have fewer options. Make it easy on them to decide.
- You’re selling before they even know who you are. People don’t get married sight unseen. When you’re selling them a package before they’ve laid on a Mat you’re asking them to commit. Would you? No, you probably want to know who they are, why they’re the right person for you, how they can help you. There is a whole journey they need to go on! I’ll be chatting about that in my next webinar! Give people time to go from “hello, I am ___ and I am a Pilates instructor who ___.” Before you say “buy this membership or this package.”
- You’re too available. People want a busy restaurant. I promise. The more I try to fire a client the more they move their schedule around to fit mine.
- You don’t tell the client what to do. People don’t often know that they are supposed to come in a certain number of times, pay ahead of time, cancel in a certain number of hours. You’re the teacher. Teach them what to do next to keep Pilates with you in their life.
- You think that Pilates is expensive. Scarcity mindsets and money stories hold most teachers back. If you’re thinking with your wallet then you will not be able to build your business. If you see things for how much they cost and not for how much they are worth you’ll always struggle with building your business. You help people live better lives. How much is a better life worth?
I know you want to teach more people that inspire you. I know you want to work a schedule that allows you to have a life and keep Pilates in your body. I know you are trying so hard to make your magic happen.
If you are doing any one of those 6 things it’s time to make some changes. You are the only person who can do what you do. You are the only person who can teach how you teach. It’s time you systematically share who you are, whom you are for and what you do with the right people. Take them on a journey from “hey” to weekly consistent client.
Are you ready for that?
Comment below with what you want to change in your business!
One of the questions I often answer is how do I go from my current job to teaching Pilates full-time? Sometimes, it isn’t even in the form of a question. It’s more of a wish or dream. “One day I will be able to teach fulltime. I don’t know when yet.” But, “leaps” can be more than just going from your old job, the one that paid the bills to dream job- TeachingPilatess Full time. I have been talking with many teachers lately about if they should quit teaching a particular class or if they should say yes to teaching a class at a different location. And, it’s not just teachers who are in wonder of what to do. Where to go! Studio owners also have to make choices. You may be reading this wondering if you should cancel certain classes, add others, raise rates, hire more teachers, etc. How do you know when it is time to make the “leap.”
Well, I wish I could promise you this blog would be able to give you specific dates, times, benchmarks to hit before you leap. But, I cannot do that. Every single one of you is a unique teacher, owner or apprentice. You have your own history, your own goals and your own vision for what your life will look like.
But, what I can do is give you some questions to ask yourself when you are wondering which way to go or what choice to make:
- If it’s 1, 2, or 5+ years from now would you still be doing ____? If you are currently teaching a class at 6am. And, in a year or two years you want to only be teaching 9-1am and your choices are to take on another 6am class or lose the one you have it may be time to let go of that class instead of doubling down. Sometimes we need a little push to force us to get closer aligned with who we want to be and what we want to do. There are always choices. You get to make a choice. Each choice is like a door. You can continue to walk through the door you know even though it leads you towards something that doesn’t rock your soul or pay the bills. Or, you can choose the door that more closely aligns with where you hope to be in the future. It won’t be easy but a year from now you’ll be closer to where you want to be.
- Filter through your vision. Have a 30k foot view of your life. Be super clear on this. If you are it won’t change all that much over time. Be firm in your goals/vision. But, be flexible in how you get there. Sometimes we are so firm in our vision that we are too firm in the path. We hire the wrong teachers, say yes to the wrong clients and take ourselves further from the actual vision. As you meet teacher you are considering to hire, interview for studios you are thinking of working for or meeting potential clients. If you filter the choice through your vision and it aligns go for it. If it doesn’t align be confident in saying ‘no.’
- Never discount yourself. If you discount yourself, try to compete with the discounted rates of the competition you will eventually be discounted. And, worse you may not be able to leave your other job, other locations or for the studio owners you may not be able to expand or stay open! Honor your value, charge your worth, raise your rates if you need to and feel confident in the awesomeness you are. The benefits of working with you are only felt when the energy exhange (rate for the session) is aligned with your worth. Otherwise, the client discounts your value and you eventually resent teaching for less than you should. Or worse, you can’t afford to teach and we lose and awesome teacher!
There are so many other tips I could give you to help you decide if it is time to leap. But, one more I will leave you with is that it doesn’t always need to be a leap or a free fall. It can be a bridge that you build. Create a pathway for you to go from where you are now to where you want to go. If you want to be teaching full-time book out the hours you can now and overtime pull back on your other gig. Have a clear idea of when you’ll have enough runway to leave the gig to teaching full time. If you want to be hiring teachers for your studio be clear on your studio vision and goals. Create the bridge by having set expectations, benefits, policies and procedures in place before you begin to interview. Show the “bridge” the studio goals to future teachers and see if they feel its a bridge they can cross.
As the holiday come upon us and the beginning whispers of “new years resolutions” begin it’s a good time to get clear on your big vision and evaluate what you’re currently saying yes to. Maybe it is time to leap!
If you want to get clearer on this contact me here. Think you need to raise your rates? Join me here!
How often do you hear: “I’ll think about it” or, “it’s too expensive, I’m too busy” when working with a first-time client? Growing your Pilates business relies on acquiring new clients, getting new clients to commit to future sessions and getting existing clients to buy more often. If you are not converting first-time clients, this means your business growth relies solely on your existing clients. What if one of them gets sick? Moves? Goes on a long vacation? Converting first-time clients is not the easiest thing in the world. But, if you avoid these common mistakes you’ll be well on your way to batting 100! Continue reading