Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!
- Communicating with your clients and community regularly: this can be blogging and newsletters.
- Growing your newsletter list and writing to it: You don’t own the algorithms. So you might be posting daily on social but I bet 7% of your followers are seeing what you write. So, repurpose that content and make it a newsletter! If the Social Platforms disappear your reach won’t!
- Networking with other businesses in your community: Get known my friends! I know it’s easy to be in your business and think your neighbors can’t help you, they are the competition and blah blah blah. But seriously, if you find out what other people are doing and tell them what you rock at then referrals begin to flow! So, go outside, bring some sugar just in case they need it.
- Upholding Clear Policies: You should have clear policies on prices, payment, and cancellation policies. And, you also have to uphold them. If you don’t your clients won’t. This will affect your business and in a compounding way.
- Not giving discounts: I know you think you need deals to get people in the doors, or that you cannot raise your rates to keep them there. But, I’d rather see you reward loyalty and referrals than discount yourself and try to compete in the race to the bottom on prices. Someone once told me if you discount yourself you will be discounted. And you’re too awesome for that!
Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.
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- Pivoting: Tips for Instructors and Studio Owners - July 27, 2020
- Tips for Getting New Clients and Rebuilding Right Now - July 20, 2020