Success is not a one size fits all plan. Ultimately at the core of your brand and/or business(es) you should have a strong value statement, filled with propositions that tell your ideal customer avatar or potential customer what you stand for. Your value statement and propositions will also grow with you over your professional journey, so use this course as a foundational way to always check in on your WHY behind the WHAT you’re offering to the end-user.
“Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it, and they quit as soon as their pain dissipates. Men are a big portion of the population that you could be helping, but who won’t even walk through your studio door (yet!).
Shout Your WHY Success is not a one size fits all plan. Ultimately at the core of your brand and/or business(es) you should have a strong value statement, filled with propositions that tell your ideal customer avatar or potential customer what you stand for. Your...
Pilates is for Everybody “Pilates is for everybody.” As Pilates instructors, we say and hear this all the time; however, most of our clients tend to be women. When men do give Pilates a try, it is usually because their spouse made them or their doctor recommended it,...
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