You’ve heard that you need to talk to your “Ideal Client Avatar” aka your ICA either from me or from other business marketing experts. An avatar is sort of a made-up human being that you are going to be talking to in everything that you do.
But, that doesn’t mean you get to talk to everybody. In fact, you can’t. You literally cannot write a post on any social, newsletter, blog, or journal and talk to everyone and get attention.
Therefore in this course, we are going to talk about how you do that and how you make this whole thing work for you in your Pilates business.
In this course you will learn:
• What an Avatar is
• Why you need it
• How it will help you grow your business
• How to have a full schedule with your ideal clients