Tips for Using Social Media to Market Your Business

Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.

  1. You need to have a place to send people back to. aka a website. If you don’t have this yet then all the followers and likes in the world will not be able to actually give you money, know how to work with you. And, if the platform you’re using goes down one day you SLO.
  2. Social media is about being social. Posting and ghosting is sooo 2015. But, scrolling, “like pods” and 30 hashtags a post does not give you the ego boost…I mean..post algorithm boost you’re looking for anymore. Engagement is what matters. So, when you post create content that people want to engage with. Then go be engaging in other’s posts. Read- People who you want to see why you rock. Which is hard if you don’t know who your future client is on IG or FB then finding them and commenting on their posts can be tricky. But, that would be the more strategic way to get people to find you and see why you rock.
  3. Search engines don’t read your posts so be sure to put all your expertise on your website (which the search engines do read) and then share that awesomeness on your social where people might click through from your website.
  4. Go find your peeps and engage with them. Yep, I said that in #2. It’s that important.
  5. FB ads are super great if you can afford to “pay to play.” But, since most of us really only need 20 good consistent clients and studios about 100 give or take. The amount of money you’ll spend A/B testing which ads of awareness work and then getting those to come in to actually use your space it’s likely at best a wash if not a loss leader. I’m not saying it doesn’t work for some. But, if you don’t have pixels to do retargeting campaigns (which you can’t do for boosted posts) then that money is mostly going down the drain.
  6. Think about how you use social media as a human. What do you click on? How often do you need to see an ad of something before you click? Do you buy workouts through ads? If so what did the ad say, promise? Look like? What posts get you to like, comment or even follow?
  7. Are you hanging out where your client is? Many of you are all over IG but your client might be loving living in FB and in its groups. You don’t need to use social media for your business but if you’re gonna you want to use it where your people are.
  8. What do you help people with? Yep, people don’t care what time your class is as much as they care how you help them. It sounds rude but it’s true.
  9. Set a time limit on yourself. Social media posts creations, scrolling aka consumption is a total time suck. And, the ROI is not as good as referrals from the clients you have, organic searches online (must have good SEO which means you must have a website) and in-person interaction. Yes, you can get a client to meet you while you’re walking down the street.
  10. Know your goal! I have tons of clients I coach who do not use social media at all for their business or even their life. I have other friends who dominate their goals because of it. If you’re unsure if you should be using social media share your goals below or contact me here and let’s talk about it.

I’m a fan of social media! Yep, I so am. But, I rarely post on my personal FB profile. I mostly use it for connecting with you, and other Pilates lovers and teachers around the world. I have met some of the best friends in my life because of it. And, yes, workshop and online clients too! But, Social Media can also cause insecurities, loss of time towards doing what you love for the clients you love. And, I also think makes people think they need to have all these followers that truly don’t mean anything for most of us.

When you post on social if you’re lucky 1% of your followers see your posts. And, if those random less than 1% comment enough soon enough then the algorithms deem it “viral” and then they send it to about 6%. Yep, that’s right. So, think about it. How many people is that? I bet you could email, call, text, personally dm or go meet outside as many people in less than a day and actually get responses back from those in your community who could actually take a class or session from you.

My ask of you is to focus first on your website. How does it tell those you are trying to serve that you’re the best for them. And then, how can you use social media to drive traffic to your site and ideal into your schedule?

xx~LL

PS: I go over social media tips and the newest things you need to know daily in my online coaching group AGENCY as well as in coaching calls. If you want more support in this area then check out the only community that supports teachers on their business from apprenticeship to 30+years of teaching.

Notes 2 Inspire: Break the Pattern

Did you know that 95% of your decisions each day are unconscious? That’s insane, isn’t it?

Only 5% of the decision you make each day are conscious decisions.

Which means, 95% of the things you do, you’re doing because of a pattern you created. And you could have created that last year, five years ago or even when you were a little kid!

So, if you’re wanting a change, you want something new you have to make new decisions. Conscious decisions. You have to break the pattern.

And, here is the thing, when you break the pattern it won’t feel good. It will feel like you lost a part of you. Especially the longer you’ve had it around.

You may not be doing your dream because the pattern you use to make decisions with believes you are not good enough or you are too much.

What’s something you can do differently this week? Something crazy? Out of the ordinary?

Before you can talk yourself out it, use an old pattern, break it. Give it a while.

It won’t be easy. But, wouldn’t be cool to see what life is like when more of your decisions each day are conscious?

xx~LL

Notes 2 Inspire: Fall in Love with Your Mistakes

One thing I absolutely struggle with is how I talk to myself after I made mistakes. I would get upset, wonder how I could do something so lame. Think and rethink about how I should have done it. And, before you know it that little mistake had taken over my day. I know I am not alone in this. And, while I am getting better at the self talk. It’s not just because I need to or should. It’s because mistakes are worth having! And, we should truly fall in love with our mistakes.

You’re probably wondering why I believe this. But, have you ever taken a wrong turn and found an amazing cafe or shop on a street you would never have found yourself on? Or, have you ever gotten lost on vacation only to discover a cute little town that no tourists go to?

Mistakes are feedback. They give us a new perspective on a thought, they give us insight into how we should or shouldn’t do something. And unless you are a surgeon most mistakes are not so life-altering that you cannot bounce back. In fact, most mistakes put you on the right path for you!

Some of the biggest blessings in my life are due to the mistakes I made. Things I didn’t do, or forgot to do or didn’t do “right.” I cannot imagine what my life would look like or where I would be if I hadn’t made a mistake.

So, don’t just be nice to yourself after you make a mistake. Fall in love with that mistake. Welcome it in! See where it leads you!

How many mistakes can you fall in love with this week?

xx~LL