Why Your Business Can’t “Just Go Back to Normal”

Cv19 is teaching us more than how often we should be washing our hands. This time is revealing to you where you’ve been building your business on a shaky foundation. Sure, you might miss and wish you could “go back to normal” but was that really working out for you? If it was then you’re not someone who is worried during this time if you’ll survive. But, after reading the many emails and dm’s over the last two months what I’ve seen is many teachers and studio owners walking a fine line of being in business and not. And, this pandemic is affecting more than just our health and way of life. It’s truly affecting many teachers and studio owner’s future livelihood. And, sure, you can sit back and lament over all that you’re losing or you can read on and see why it is good that you have this opportunity.

Now is the time to be evaluating these areas of your business:

  1. Your Prices: If you are not sitting there with the runway to get through two to three months of low to no work then it’s worth looking back at the prices, sessions and packages you were offering. Do you know your lowest dollar amount you can work for and make your living? My AGENCY members (and next week my AGENCY MINI members) know how to figure out what they need to be charging to make the money they want to make. And, while EVERYONE has been affected by this virus they are able to still charge their rates and make close to what they were making before.
  2. Your Offerings: let’s get honest, it’s not going to be anytime soon that equipment classes and even big mat classes will be allowed. And, even if where you live they are allowed whose to say people will feel safe coming. Now is the time to explore what classes, offerings, packages and memberships were actually serving your business and which ones were not.
  3. Your Schedule: very few teachers out there were working their ideal schedule. Unless you had a hard set schedule to work around like many parents or people who teach as their side gig you were likely working 6-7 days a week with classes and sessions sprinkled throughout the day. Leaving you with little time to do anything that propelled your business forward. Or time to do your sessions, self-care routine etc. Do you really want to go back to a time where you are overworking but being underpaid?
  4.  Your website and social media: when times are “good” we tend to let things go. Or, just continue to do what we think is working but rarely take the time to evaluate it. When is the last time you updated the pictures on your website? Are you attracting your ideal client or still trying to talk to everyone? Are you posting pics on social to attract people to classes or are you taking the time to serve them? Talk to them and engage with them? Or, worse, are you scrolling and leaving social media feeling like a failure, imposter or like you’re not able to compete with the other teachers out there? Now is the time to revamp who you want to be talking to and how you want to talk to them. This pause is exactly what you need to reset!
  5. Your vision: When’s the last time you took the time to sit with your vision? When was the last time you reviewed it? Who is in it? Where you live? If you don’t know why you’re doing what you’re doing then it makes it really freaking hard to get up and go for it. In fact, it makes it really hard to know who to say ‘no’ to. I am a massive fan of vision setting and filtering all decisions through them. Its times like these when you feel you’re at the bottom or getting close that sitting with your vision is the most important. It’s how we know which way to go! Here’s a podcast where I talk about vision setting.
  6. Get honest: Was your life really what you dreamed of before this? Look, I loved my life before this but that doesn’t mean I want it back. There was some things in my work schedule I wanted to get rid of. And, there were things I was doing in my life that I liked but I didn’t feel like they were serving me. So, sure I hate that this is happening to us all. People are getting sick and dying. Pilates studios and other small businesses are suffering so much. Many will close. But, we cannot go back. You know that before this your business needed some tweaking. You’ve been given the time to make those tweaks happen. Plus you can blame all of it on CV19.

Look, my friend, this time is beyond rough, its extremely sad, we are not even close to be through it. But, if you’re sitting there counting the days until you can reopen without taking inventory and making the changes in your business now you won’t survive the up’s and downs to come. This reentry to life is not going to be “back to normal.” There will be some services your space can offer and others you cannot. If you’re not taking the time to see how you can creatively serve your clients, your ideal clients, and proactively make changes to your business you will feel the effects of this longer than others. But, if you are taking the time to evaluate everything and making those changes you can go through this and end up with multiple offerings that allow your business to be nimble and move with this crazy, unprecedented, and pretty freaking scary time.

So, what are you going to use this time to do in our business?

xx~LL

PS You don’t need to do this alone. And in fact, you shouldn’t. Brad and I brought back our raved about AGENCY MINI sooner than we had planned to help teachers and studio owners thrive their way through CV19. Get 7 days of business coaching, community, and strategical actions! Sign up here before we close the doors on May 10th.

 

Tips for Using Social Media to Market Your Business

Social Media has made it clear it’s here to stay! It’s also done a very good job keeping our potential and existing client’s attention. And, its omnipresence in our lives can make you feel like you need to have thousands of followers (to get the swipe up feature) or the blue checkmark. Or, if you just find the perfect caption or hashtag then your classes will be full! Maybe you’ve considered boosting a post because it could reach 31,000 people and that would be epic…it’s only $12.00….stop! If you’re a small studio, home studio or solo instructor you likely will never need or benefit from a boosted post. And, for all Pilates teachers, social media can be super helpful. But, is it the means to the vision you desire? Probably not. So, here are some tips for using social media for your business without wasting your time.

  1. You need to have a place to send people back to. aka a website. If you don’t have this yet then all the followers and likes in the world will not be able to actually give you money, know how to work with you. And, if the platform you’re using goes down one day you SLO.
  2. Social media is about being social. Posting and ghosting is sooo 2015. But, scrolling, “like pods” and 30 hashtags a post does not give you the ego boost…I mean..post algorithm boost you’re looking for anymore. Engagement is what matters. So, when you post create content that people want to engage with. Then go be engaging in other’s posts. Read- People who you want to see why you rock. Which is hard if you don’t know who your future client is on IG or FB then finding them and commenting on their posts can be tricky. But, that would be the more strategic way to get people to find you and see why you rock.
  3. Search engines don’t read your posts so be sure to put all your expertise on your website (which the search engines do read) and then share that awesomeness on your social where people might click through from your website.
  4. Go find your peeps and engage with them. Yep, I said that in #2. It’s that important.
  5. FB ads are super great if you can afford to “pay to play.” But, since most of us really only need 20 good consistent clients and studios about 100 give or take. The amount of money you’ll spend A/B testing which ads of awareness work and then getting those to come in to actually use your space it’s likely at best a wash if not a loss leader. I’m not saying it doesn’t work for some. But, if you don’t have pixels to do retargeting campaigns (which you can’t do for boosted posts) then that money is mostly going down the drain.
  6. Think about how you use social media as a human. What do you click on? How often do you need to see an ad of something before you click? Do you buy workouts through ads? If so what did the ad say, promise? Look like? What posts get you to like, comment or even follow?
  7. Are you hanging out where your client is? Many of you are all over IG but your client might be loving living in FB and in its groups. You don’t need to use social media for your business but if you’re gonna you want to use it where your people are.
  8. What do you help people with? Yep, people don’t care what time your class is as much as they care how you help them. It sounds rude but it’s true.
  9. Set a time limit on yourself. Social media posts creations, scrolling aka consumption is a total time suck. And, the ROI is not as good as referrals from the clients you have, organic searches online (must have good SEO which means you must have a website) and in-person interaction. Yes, you can get a client to meet you while you’re walking down the street.
  10. Know your goal! I have tons of clients I coach who do not use social media at all for their business or even their life. I have other friends who dominate their goals because of it. If you’re unsure if you should be using social media share your goals below or contact me here and let’s talk about it.

I’m a fan of social media! Yep, I so am. But, I rarely post on my personal FB profile. I mostly use it for connecting with you, and other Pilates lovers and teachers around the world. I have met some of the best friends in my life because of it. And, yes, workshop and online clients too! But, Social Media can also cause insecurities, loss of time towards doing what you love for the clients you love. And, I also think makes people think they need to have all these followers that truly don’t mean anything for most of us.

When you post on social if you’re lucky 1% of your followers see your posts. And, if those random less than 1% comment enough soon enough then the algorithms deem it “viral” and then they send it to about 6%. Yep, that’s right. So, think about it. How many people is that? I bet you could email, call, text, personally dm or go meet outside as many people in less than a day and actually get responses back from those in your community who could actually take a class or session from you.

My ask of you is to focus first on your website. How does it tell those you are trying to serve that you’re the best for them. And then, how can you use social media to drive traffic to your site and ideal into your schedule?

xx~LL

PS: I go over social media tips and the newest things you need to know daily in my online coaching group AGENCY as well as in coaching calls. If you want more support in this area then check out the only community that supports teachers on their business from apprenticeship to 30+years of teaching.

Notes 2 Inspire: Break the Pattern

Did you know that 95% of your decisions each day are unconscious? That’s insane, isn’t it?

Only 5% of the decision you make each day are conscious decisions.

Which means, 95% of the things you do, you’re doing because of a pattern you created. And you could have created that last year, five years ago or even when you were a little kid!

So, if you’re wanting a change, you want something new you have to make new decisions. Conscious decisions. You have to break the pattern.

And, here is the thing, when you break the pattern it won’t feel good. It will feel like you lost a part of you. Especially the longer you’ve had it around.

You may not be doing your dream because the pattern you use to make decisions with believes you are not good enough or you are too much.

What’s something you can do differently this week? Something crazy? Out of the ordinary?

Before you can talk yourself out it, use an old pattern, break it. Give it a while.

It won’t be easy. But, wouldn’t be cool to see what life is like when more of your decisions each day are conscious?

xx~LL

Notes 2 Inspire: Fall in Love with Your Mistakes

One thing I absolutely struggle with is how I talk to myself after I made mistakes. I would get upset, wonder how I could do something so lame. Think and rethink about how I should have done it. And, before you know it that little mistake had taken over my day. I know I am not alone in this. And, while I am getting better at the self talk. It’s not just because I need to or should. It’s because mistakes are worth having! And, we should truly fall in love with our mistakes.

You’re probably wondering why I believe this. But, have you ever taken a wrong turn and found an amazing cafe or shop on a street you would never have found yourself on? Or, have you ever gotten lost on vacation only to discover a cute little town that no tourists go to?

Mistakes are feedback. They give us a new perspective on a thought, they give us insight into how we should or shouldn’t do something. And unless you are a surgeon most mistakes are not so life-altering that you cannot bounce back. In fact, most mistakes put you on the right path for you!

Some of the biggest blessings in my life are due to the mistakes I made. Things I didn’t do, or forgot to do or didn’t do “right.” I cannot imagine what my life would look like or where I would be if I hadn’t made a mistake.

So, don’t just be nice to yourself after you make a mistake. Fall in love with that mistake. Welcome it in! See where it leads you!

How many mistakes can you fall in love with this week?

xx~LL