People want familiar! Yes, they do! I know you think they want famous. But, think about it for a minute.
Whose the best hairdresser in town? YOURS
Where’s the best place to shop? The place you shop at!
Who should work on my car? Your mechanics shop!
When is the last time someone asked you a question about something and you referred them to a famous person, business, a restaurant you’ve never been or met? Go ahead, think about it, I’ll wait.
Can’t think of a time? Me either! Why? Because we want our people to know and use our people. We love community and seek connection.
Recently I did a chat about Pilates, what it is and how people in my community could take with me.
Why? Because if people in my area don’t know who I am how will they know I’m the Pilates person for them? People want what and who they know.
So whatever it is you do that you want people to do with you they have to know you. So, go ahead and share your gift, share who you are, shout it out to peeps so they can share with their friends. You don’t need to be famous, instafamous a Youtuber. You don’t need some beautiful genealogy or great PR person.
You just need to be you, share who you are with people and allow them to see what it would be like to work with you!
You IG game doesn’t have to be en pointe. It could be pics of you doing what you love! In fact, it should!
Then as people in your community get to know who you are, what you do and why you rock they’ll flock to you!
So, as you feel the pressures make your magic happen remember people truly want familiar over famous.
They want you!
This week share more of who you are with people!