In this third and final interview of a 3-part blog series, Lesley Logan, author of Profitable Pilates, offers advice to new and experienced Pilates instructors for growing their business and what comes next for Lesley Logan and Profitable Pilates. Continue reading
Looking back over my Pilates journey, I wish there had been step-by-step guides for me to follow, targeted advice on the pitfalls to avoid, and expert tips on how to be my most successful best. I love what Pilates has done for me both personally and professionally, and I’m committed to supporting instructors like you. I want you to be set for success from Day 1 and discover ways to improve your established business.
I have created a series of short, but very detailed, video courses to help you anticipate every question and possible scenario along the development of your business path. Whether you are just starting out or want to be more profitable in your current practice, there is a course to best suit your specific needs.
Here’s a brief description of each course. Happy learning!
How to Become a Pilates Instructor
I’m so happy that you want to become a Pilates instructor. I still remember the day I made the same decision as you and how I felt (elated AND nervous!). I had so many questions:
What was I getting myself into?
What would I do after?
Where would I teach?
How much could I make?
Was this a hobby or my new career?
This free, 20-minute course is designed to help you weigh all the options, think of as many scenarios as possible, and make a well-informed decision. We discuss what a Pilates instructor is; how to become a Pilates instructor; and the questions you should be asking potential Pilates programs.
Studio Teacher or Independent Contractor
Which are you? Should you be one or the other? Can you be both? Whether you are a new instructor, well-established instructor, or somewhere in between the two, this course is for you. We cover:
What is an Independent Instructor?
What is a Studio Teacher?
Which one is best for you?
Preparing for your Interview as a Pilates Instructor
I know just how nerve wracking an interview can be. You want to nail it, make a fabulous first impression because doing so puts you one step closer to being in a Pilates studio and doing what you love most: Teaching.
This course was created to help you understand what a Pilates Interview can be, how to prepare for and rock it!
Where Can You Teach Pilates?
Maybe I should have titled this course, “All the Places You Cannot Teach Pilates,” because that list would be much smaller! After taking this course, you will better understand the traditional options available and be well prepared to go out and investigate them so that you can do what you love most: Teach!
How to Set Up Your Cancellation Policy
Yes, you need a cancellation policy. Confrontation can be hard for many instructors; I get it. We develop close relationships with our clients, and it’s difficult to charge them when they are sick, forgot, or simply got stuck in traffic. This course covers critical areas such as:
How do define what “late” is;
Why cancellation policies are integral to your business; and
How to inform and follow through with a cancellation policy.
In addition to these five courses, I’m excited to share that I’m developing three more—to be released soon:
First Time to Life Time
Teaching Your Schedule
Teaching your Vision
Make sure that you sign up to receive my newsletter; we can let you know when these new courses come online!
Should you have a reward system? Do you need one? How should you go about getting started? And soooo many more questions jump through my head that could turn into a call or 3 hour workshop, just about reward programs. Continue reading
We already know I am a big fan of my hairdresser. While so many of my referrals continue to see her on a very regular basis (often more than I), they are not all shouting from the rooftops about how amazing she is. Why is that? Your clients love you or they wouldn’t come back week after week, package after package. So, what makes some shout and others zip up? Continue reading
Welcome back to another challenge in Client Referrals. Several of you have emailed me on your progress. Client referrals do not happen over night. Once you let yourself off the hook on the pressure to get those referrals “yesterday” you can start planting the seeds of referrals today. Continue reading
How do I get more clients? How can I get more people to know my studio exists? What’s the best way to get client referrals? These questions are in my inbox, brought up on phone meetings and asked at my workshops. Whether you are a Pilates Instructor or Studio Owner, an inflow of clients is necessary for building your business and for maintaining consistent business. Continue reading
Can you control your online presence? What Google Sees? Well, Google is like a real “Mother”. You know, the Mom-that-knew-the-rules-you-broke-before-you-came-home type of mom (or maybe that was just mine). Yep, that’s Google and every other search engine out there, but Google seems to be the biggest necessary beast of them all. So, can you control what Google picks up? Continue reading
Are you Googleable? Yes, it’s a word! Go ahead you can double check me. According to Ubrandictionary.com it means “something that is able to be searched on google” or “your ability to be searched on Google”. If ever you wanted to be anything it’s to be “Googleable”. So, are you? Continue reading
Flow is a Principle of Pilates. While you may use it specifically for planning a session. This weeks challenge is using “Flow” to Spring Clean the functionality of your studio. Flow in your studio allows for income to flow in. Continue reading
It’s time to use Spring Cleaning to your Pilates business’s advantage. What happens when you drive by your own studio? What if you took your own session? How can these things keep clients on your equipment and your schedule “full”? Continue reading