I get it; you want Pilates to sell itself. You want people to walk into the studio take a session and hand you their credit card. But, you are not getting a lot of new clients in, or you are, and they are not committing. I’ve heard all the reasons (excuses why). Ditch them. They are not serving you. Yes, there are lots of studios, lots of teachers and many are doing deals that are unheard of.
In my many years coaching Pilates teachers I have seen instructors leave great studios because they don’t want to “sell.” Well, I hate to burst your Pilates-doesn’t-require-sales-bubble but it doesn’t matter where you teach Pilates you have to “sell” Pilates with YOU to stay in business. Continue reading
When you first become a Pilates instructor, it is easy to get in the habit of “YES!” Yes, I can teach at that time. Yes, I can teach at 6 am Wednesday even though you will have taught a client at 8 pm on Tuesday the night before. You’re new; you’re excited, and you want/need clients. So, you start out saying YES, yes and YAAS!!! Continue reading
Happy New Year! We are a week deep into 2017 at the time of this post. A week into goals, resolutions and it’s easy to lose sight of you, your Pilates business goals and needs. Clients are returning from their holidays and extended time off. There are new clients contacting your studio looking for the perfect fix. It is easy to get in the habit of saying “yes” to any client coming your way. Existing clients are trying to get in extra sessions or classes to burn off the “holidays.” New clients looking for a quick fix and a special deal may have you tempted to offer something fresh, new or cheaper. Continue reading
I absolutely LOVE New Years! I begin planning and dreaming up what new projects I’ll start for the upcoming year in October. Yes, that means that about three months ago I started writing down my wants and ideas for the year and years to come. Last year my goals and actions were filtered through “Fierce and Fabulous.” This year my goals are themed with “Create.” Continue reading
It’s the final Monday of 2016! I cannot believe this day has come. It’s been an incredible year here at Profitable Pilates. Time freaking flies! I love the end of the year as it helps mark a time where we can stop, reflect and refine our journey. In just a week we’ll be in 2017, and there is plenty of pressure on the upcoming year already. But, before you go into the New Year with your New goals I believe in taking a look back on what rocked, what fell flat and what perhaps rocked the boat a bit more than you would have liked. If you haven’t done this before, it’s a great way to pat yourself on the back and get ideas about what you want more of in your next year. Continue reading
The question I often hear from people I meet is “How do you become a Pilates Instructor?” I usually share my story in how I discovered, fell in love with and then dove head first into a Pilates teacher training program. Or, I share my book and course on becoming a Pilates instructor. Continue reading
First came my book Profitable Pilates: Everything but the exercises, then came one on one Pilates business coaching, Pilates business workshops, and the Profitable Pilates group. You have been enjoying the blog, and many of you have been asking for more. Since I have been unable to master teleportation I am using the wonders of technology to be with you, and you and yes, you! Wherever you are in the world at the same time. How? Webinars! Continue reading
So, what is SEO? Do you know what SEO stands for? Is it something you need to worry about? How can you tell if you have it? Is it a test you need to take? Is it a job position in a major company? What the freaking heck is SEO? Continue reading
While most are busy enjoying CyberMonday sales, I want to thank you first for taking time away from the holiday hustle and bustle to read this post. I feel it is important to stop and take a look back over the year or even years and say thank you to those who have helped guide me to where I am today. When I first decided to make this week’s blog about gratitude, I was picturing me walking the red carpet to the Oscar stage, showing up in a beautiful dress, and pulling out a piece of paper with my long list of those to thank. I would talk above the music as it tried to play me off the stage. Alas, as I write this I am not on an Oscar stage nor am I wearing a beautiful ball gown. But, I am in a pretty rockstar winter vest, and I still have a list of important people and moments to thank.
Does this sound familiar to you? You fell in love with Pilates and took the leap to become a Pilates instructor. As an apprentice, you did lots of self-practice and extra sessions every week. Your fellow apprentices practiced teaching on your every day, and you were living, eating and breathing Pilates! Then you graduate your program and begin teaching. You start canceling your session with your instructor to fit a client in. Then it happens again. You cancel your standing and tell yourself you will schedule after you get all your clients scheduled. You miss a couple weeks but you promise yourself that you’ll self-practice. The days get long, and you feel too tired to push yourself. One day you find yourself jealous of the Pilates session your client is getting from you. Or, worse, you don’t feel inspired anymore. You think you need to learn more exercises or give them exercises they might not be ready for yet because you are afraid they are bored. My friend and Pilates instructor Carrie Samper once said: “If you are bored, your clients are bored.” I agree with her. Continue reading
Do you have a great business idea, one that would allow you to become the entrepreneur you’ve always wanted to be, but something is holding you back?
I started my business as a Pilates instructor in 2008 during the Great Recession. When economic times are tough, gym memberships can often be one of the “nice to have” things that people ditch first. But within 90 days of me becoming certified to teach my classes were completely booked. Why were people choosing to spend a portion of their limited disposable income on classes with me? Continue reading
Time certainly does fly when you are having fun! It’s been just over a week since I returned from this year’s Pilates Method Alliance conference in Phoenix, AZ. It did not disappoint. This year instructors from 28 countries dove into the Pilates workshops, a Halloween bash from Pilates Anytime and enjoyed a premiere of a new documentary celebrating Joseph Pilates. Continue reading