Social Media is not going away. So yes, you need it! But, do you need all of it? No. You don’t need every single form of Social Media that is available today. What you should do (and can do for nothing but your time) is reserve your name on all the popular forms of social media. Continue reading
It’s probably the number one question I get. How do I get more pilates clients? How should I market to get more clients? Should I pay for an ad campaign? Discount services? The best and one of the easiest ways to get new clients is really in your control. You don’t have to discount (and shouldn’t ever cut yourself) to get them either. Continue reading
Everyone loves a winner. What’s more, everyone loves a party. Last night we combined the two for our annual “Best Of L.A.” soiree at Smog Shoppe in Culver City, where we recognized the crop of business owners, industry professionals, and experts named the city’s best in our August issue on newsstands now.
Guests and staff mingled in the open-air space, taking advantage of colorful cocktails, tiny hors d’oeuvres, and a digital photo booth. Midway through the evening, editor-in-chief Mary Melton welcomed and congratulated…