Why You are not Converting First-Time Clients

How often do you hear: “I’ll think about it” or, “it’s too expensive, I’m too busy” when working with a first-time client?  Growing your Pilates business relies on acquiring new clients, getting new clients to commit to future sessions and getting existing clients to buy more often. If you are not converting first-time clients, this means your business growth relies solely on your existing clients. What if one of them gets sick? Moves? Goes on a long vacation? Converting first-time clients is not the easiest thing in the world. But, if you avoid these common mistakes you’ll be well on your way to batting 100! Continue reading

3 Ways to Get More Comfortable Selling Pilates with You

Two weeks ago I posted “Why It’s Hard for you to Sell Pilates.” I wanted to follow up with some tips you can do today to make the process easier, more comfortable and less “sales-y.” For more help on getting new clients to purchase, client retention and marketing be sure to check out our one on one coaching, webinars, and past blogs. As promised here are some tips to help you get comfortable “selling” Pilates: Continue reading

My Pilates Love Affair: an Instructors Journey

I am beyond thrilled to introduce you to today’s blog author Jessica Hansen! A dear friend of mine our love for Pilates put us in the same place at the same time. Our paths were meant to cross, and her story is one I know many Pilates instructors and soon-to-be Pilates instructors will recognize. As we enter the month of LOVE may you find inspiration from Jessica’s journey to honor the love Pilates has for you, your body and your love for Pilates. Without further ado, Jessica Hansen:

Like any proper love story, the begging of mine with Pilates came when I was at an all time low. Picture the beginning scene of Bridget Jones Diary and insert me on the couch Continue reading

Upcoming Pilates Events You don’t want to Miss

I’m super stoked about what is to come in the next couple of weeks! Mark you calendar and click on the links below to all the goodness coming up for your Pilates practice and Pilates business. Continue reading

Why it’s Hard for You to Sell Pilates

I get it; you want Pilates to sell itself. You want people to walk into the studio take a session and hand you their credit card. But, you are not getting a lot of new clients in, or you are, and they are not committing. I’ve heard all the reasons (excuses why). Ditch them. They are not serving you. Yes, there are lots of studios, lots of teachers and many are doing deals that are unheard of.

In my many years coaching Pilates teachers I have seen instructors leave great studios because they don’t want to “sell.” Well, I hate to burst your Pilates-doesn’t-require-sales-bubble but it doesn’t matter where you teach Pilates you have to “sell” Pilates with YOU to stay in business. Continue reading

Teach Pilates when you want to Teach

When you first become a Pilates instructor, it is easy to get in the habit of “YES!” Yes, I can teach at that time. Yes, I can teach at 6 am Wednesday even though you will have taught a client at 8 pm on Tuesday the night before. You’re new; you’re excited, and you want/need clients. So, you start out saying YES, yes and YAAS!!! Continue reading

How to Never say Yes when you mean No in Your Pilates Business

Happy New Year! We are a week deep into 2017 at the time of this post. A week into goals, resolutions and it’s easy to lose sight of you, your Pilates business goals and needs. Clients are returning from their holidays and extended time off. There are new clients contacting your studio looking for the perfect fix. It is easy to get in the habit of saying “yes” to any client coming your way. Existing clients are trying to get in extra sessions or classes to burn off the “holidays.” New clients looking for a quick fix and a special deal may have you tempted to offer something fresh, new or cheaper. Continue reading

Want to know what I want in 2017?

I absolutely LOVE New Years! I begin planning and dreaming up what new projects I’ll start for the upcoming year in October. Yes, that means that about three months ago I started writing down my wants and ideas for the year and years to come. Last year my goals and actions were filtered through “Fierce and Fabulous.” This year my goals are themed with “Create.” Continue reading

Best Blogs of 2016 for Growing your Pilates Business

It’s the final Monday of 2016! I cannot believe this day has come. It’s been an incredible year here at Profitable Pilates. Time freaking flies! I love the end of the year as it helps mark a time where we can stop, reflect and refine our journey. In just a week we’ll be in 2017, and there is plenty of pressure on the upcoming year already. But, before you go into the New Year with your New goals I believe in taking a look back on what rocked, what fell flat and what perhaps rocked the boat a bit more than you would have liked. If you haven’t done this before, it’s a great way to pat yourself on the back and get ideas about what you want more of in your next year. Continue reading

How to Become a Pilates Instructor

The question I often hear from people I meet is “How do you become a Pilates Instructor?” I usually share my story in how I discovered, fell in love with and then dove head first into a Pilates teacher training program. Or, I share my book and course on becoming a Pilates instructor. Continue reading

Pilates Business Webinars designed just for You

First came my book Profitable Pilates: Everything but the exercises, then came one on one Pilates business coaching, Pilates business workshops, and the Profitable Pilates group. You have been enjoying the blog, and many of you have been asking for more. Since I have been unable to master teleportation I am using the wonders of technology to be with you, and you and yes, you! Wherever you are in the world at the same time. How? Webinars! Continue reading

SEO! What is it and do you need it?

So, what is SEO? Do you know what SEO stands for? Is it something you need to worry about? How can you tell if you have it? Is it a test you need to take? Is it a job position in a major company? What the freaking heck is SEO? Continue reading