Notes 2 Inspire: Make It Real as Quickly as You Can!

Do you keep your desires, dreams, ideas or goals a secret?

I often hear people say they are working on things or they have some ideas but they don’t want to share it with anyone just yet.

Does that sound like you?

Keeping your wants and dreams a secret doesn’t help you make them a reality. If you share them with others you will not only get amazing support and probably help to make your want a reality. But, when you tell people what you are working on it makes it REAL!

When your idea or thought is real you truly are more likely to do it!

I have this thing about telling someone an idea I have quickly. It lets me hear it out loud, which lets me feel what it sounds like. It also makes me have to work on it.

When I told people I was opening a studio it forced me to order my equipment! I know if I had waited to tell people about my studio opening even two weeks later it would have delayed my order at least another 2 weeks.

There is a study out there that says only 98% of people act on any of their ideas. That means only 2% of people make their ideas happen. Statistically, no one is going to steal your idea. So, go ahead and shout it from the rooftops. Make your idea REAL!

The sooner you do that, the sooner you can see it happen.

xx~LL

PS. Just because you make it real doesn’t mean you are married to it. If you discover it’s not what you want you can totally hit the period on that idea and move on to another one.

 

3 Tips on How You Can Make Money Teaching Pilates

Can you make the money you want to make teaching Pilates? Absolutely! Is it easy? Is anything in life easy? The likelihood you will be “successful” as a Pilates instructor or studio owner truly depends on how much you think it is possible. I know that’s a bit woo woo but it’s true. Because if you believe it is possible to make the money you want to make teaching Pilates you will be able to think about the different ways you can.

Before we can talk about how much you should be charging or ways to make money teaching Pilates we have to make sure you know how much money you want/need to make. And, if it’s possible to do that by teaching alone.

Take the amount of money you want to make divide it by the number of weeks a year you can work and then divide that amount by the average dollar amount of your sessions. The answer is the number of hours you need to teach each week. If the answer is too high we will need to come up with some additional offerings. And, for that let’s chat here. If it’s about the same as you are currently teaching but you are not making the money you desire then it may be time to raise your rates.

  1. Are you charging what you are worth? It’s easy to go with what the market in your area is charging. If you go on all the Pilates sites in your community and see everyone is charging $80/private you may be inclined to charge the same. But, you could be losing money. Clients do not choose a teacher based on price. They choose a teacher based on how they make them feel, the results they get and the quality of service.
  2. Are you teaching on the right days? Often Pilates teachers think they need to teach 6 days a week and most take Sundays off. But, is that ideal for your community? Do you have a demand for a day you are not teaching and almost no clients on a day you do teach? Maybe a shift in your schedule is needed?
  3. Host a community event or client workshop! Many teachers think workshops are just for teachers. But, the yoga world has been quite successful hosting workshops for their yogis! If you have a large class based business holding regular workshops for Pilates clients can be a great way to make more money doing more of what you love-teaching Pilates! And, it also gets the community together. You can also have wellness days or day “retreats” where other wellness professionals can come in and show off what they rock at and between your clients and their clients you can have a fun event that includes everything your clients would love.

This is just three easy things to think about for your Pilates business. There are plenty more and some that would be ideal only for a studio and others for an individual teacher. It really depends on what your goals are for your teaching business.

If you don’t know what those are then before you start tweaking your offerings take a moment to get a 30 thousand foot view of your teaching business. From there you can work backward. If you don’t want to teach classes but you work on promoting classes it will drain your inspiration and your energy. If you want to be teaching classes but built a private based business the same is true. So, get your goals out, then make adjustments based on your goals.

I know it’s tempting to do what looks successful in the Pilates market in your community. In Los Angeles, I see a lot of studios with the same deal $199/month for unlimited Pilates classes. If I were to have thought about that when I opened my studio I never would have opened my doors. I kept my Pilates business vision in mind and it has been good to me ever since.

What’s your vision for your Pilates business? Share in the comments below!

If raising your rates is necessary (side note if it has been more than a year then it probably is) then join me for my next webinar on raising your rates here.

xx~LL 

 

 

Notes 2 Inspire: But, Is it Really Bad?

Life isn’t always magical stars, rainbows, and glitter. I wish it was but sometimes it can simply just suck! And, it’s easy to focus on the bad stuff and not see any of the good stuff. And, while I can sit here and talk about how you need to count your blessings. I think it could be more important and even more useful to talk about the bad stuff a little bit.

How do you know its bad?

Sometimes we don’t get what we want and so we think that it is bad. But, how do you know?

It feels bad in the moment because it wasn’t the result you wanted. However, if we could see into the future what we would probably find out is that what we first thought was bad was probably a gift for our future self in disguise.

I recently did a podcast interview where I talk about being homeless, carless and studioless just a little over five years ago. And now, today, I have my own studio, a fabulous husband, two homes and so much more than I could have imagined. But, at the moment it felt awful! Terrible! However, I decided it was meant to be. That it was setting me up for the future. I let the “bad” happen. And, it set up the foundation I needed for the good.

So, this week, when the “bad” stuff happens, just remember it’s setting you up for the good stuff you deserve. It’s paving a way!

xx~LL 

Hiring Pilates Instructors for Your Studio

So, you need Pilates instructors for your studio? You have clients who need a teacher, classes that need a sub and you need a break! But, how do you hire for your studio? Where do you find the right teachers? Is there a hub where all the instructors are hanging out?

When I was hiring for Pilates studios one thing I learned is that I was always looking for the best teachers to work at my space. Because you never know when you are going to find the right fit! But how do you keep an eye out for the right teachers constantly? Hint: You don’t just post an ad and hope for the best.

  1. Network within the Pilates community in your area: If you are cool with the other studios then if they pass on a teacher they can refer that teacher to you!
  2. Know the teacher training programs in your area: Make friends with the teacher trainers and let them know you are a space that has positions for new teachers if the Pilates shoes fit!
  3. Be Clear on your Goals and Expectations: If you know what the vision is for your studio it makes it easier to know who to hire and who to pass. Setting expectations and sharing them with potential new hires also makes it easier for you to hold employees accountable and allows the instructor to decide if you are the right fit for them as well.
  4. Take classes and sessions around town: No, I do not mean “poach.” But, rather introduce yourself and let the owner and manager know who you are. Then go back to the notes for #1.

Finally, and this I cannot say this enough, hire slow and fire fast! Take your time hiring. I know, you need a teacher, I know you needed the teacher yesterday! But, if you hire the wrong teacher for your space you’ll end up having to do extra work. Instead, hire someone whose goals align with your goals and hold yourself and your team accountable to the expectations and goals of your studio. It’ll pay off in the long run!

xx~LL 

Notes 2 Inspire: Say What You Want Out Loud

Do you keep your dreams a secret? Tell me if this sounds familiar… You have an idea for your life or your business but you don’t want to share it. You don’t want anyone to copy what you are doing. You keep it to yourself until you’re “ready.” How often does that work out for you? When was the last time something you wanted you kept secret and then it happened? If you have been successful this way that’s amazing. But, as I look back at all the things I have that I wanted the ones that have come to fruition came because of the help of others. Because I told somebody something I wanted.

For example, people ask me how I got my retreat space in Cambodia often. I tell them, I wanted it and I told everyone in Siem Reap what I wanted. I told them what I was planning on doing. And, even though when I was there and there were no possible retreat spaces to buy I just kept telling people I knew there what I was looking for. One day, a house that was not listed became available. Someone told someone and that person told someone who I had told what I wanted. And boom! I got it!

I only have my house there because I did not keep my plans a secret.

My retreat space was not from manifestation alone. It was from the help of others!

Here’s the thing. I could have been worried someone else would hear my idea and copy me. But, life is too short to worry about that. And the truth is 98% of people will never act on their dreams. Isn’t that insane!?

And, an even better thing, people want to help you! They want you to be happy! They want to be part of the story that is YOU.

So, this week, don’t keep to yourself what it is that you want! Tell someone what you’re working on. Who knows who they know who could have the keys to your dreams.

xx~LL 

Why Followers Don’t Matter When it Comes to Your Business

Do you need to have thousands of followers for your Pilates or Fitness studio business? You post, curate, spend hours thinking about what to write and what hashtags to use. You see that other “famous” fitness influencers have thousands if not tens of thousands of followers and hundreds of likes almost instantly. How? You are doing all the things to show up on Facebook, Instagram and maybe even Youtube. And, yet, your classes and schedule are not filling up as quickly as you need. And just when you get the hang of things the algorithms change.

Oh the algorithms! They change all the time! I spend a good amount of time following the people whose niche’s are Facebook, Instagram, Youtube etc. They go around the world giving speeches on the best practices for each platform and even they have no idea how the algorithms work. But, while you need to have a presence on social media the emphasis on followers and likes is not only misguided it can take you down a rabbit hole in your business. And, worse, the pressure to be some sort of influencer on social media is causing anxiety, depression and deepening the feelings of not being “enough.”

Here’s the things about social media that I have definitely said before in a webinar. It’s pretty much here to stay. At least for the foreseeable future. So, yes, you need to be part of it. But, you don’t need to be IT. You also don’t need to have tens of thousands of followers. Especially if you are a one-human-show or a brick and mortar. You just need to be KNOWN in your community.

Being infamous is not the same thing as being KNOWN

Having thousands of followers who don’t take your classes, don’t engage with your product and don’t live in a vicinity that could partake in your greatness doesn’t help you out in the day-to-day. Sure, it can feel awesome for a moment if a post gets a lot of engagement. But, are those likes and comments putting $$$ in your bank account. My guess is probably not.

So, you end up tired and emotionally drained and you have even less time to put into your self-care and your business.

Being KNOWN is so much easier than getting followers. You don’t have control over how Facebook or IG share your content. You may post the most amazing thing at 3 pm but every one of your followers was working and by the time they get off work that beautifully curated post is hours old and dead in the water.

And, sure you could do all the research on when to post and where to post. But, what if you spent that time finding out where your ideal client is?

What if you spent that time collaborating with fellow businesses in your community whose clients align with what you have to offer?

What if you spent that time promoting who you are and what you do with those who have access to your ideal client?

And, then, you can post the highlights of how you rock at teaching Pilates to those people!

I fully believe that your social platform should be a way for people to see that you walk your talk, that you are the teacher or not the teacher for them.

Do you see how that is different from having lots of followers or likes?

If you are ready to ditch the rat race of Social Media then check out how to become KNOWN in person with me in Milwaukee on December 9th, or take my online course here. Or, if you need some one-on-one attention you can contact me here.

How ever you slice it, this week, take some time to be in your community in real life.

xx~LL 

Notes 2 Inspire: Get Out of Your Own Way!

Stand up! Yep, as you read this stand up. Ok, please stand up while you read this. I want you to feel something that happens in your mind on a regular basis with your own body. Yes, in your mind you do something probably without even noticing it. You limit yourself. So, stand up and try this with me.

Stretch your arms up to the sky and see how far you can stretch.

Hold it for a second!

Does it feel good to stand up and stretch as much as you can?

Ok, relax.

Now, stand up and do it again. But, this time I want you to stretch 2 inches taller than before.

Go!

Oh my, doesn’t that feel so good!

Now, go ahead and relax. Did you stretch taller the second time?

Why is it that the second time you stretched taller when I asked you to but the first time you didn’t get that far?

The first time I asked you to do as much as you can and somehow the second time because I suggested it you could get taller. The first time you could have done it but you stopped yourself. Your brain said this is as far as I can go. But it wasn’t.

In life, we hit roadblocks, obstacles and limiting thoughts on a daily basis. It’s our own mind that is keeping us for doing more.

This week, notice where you are holding yourself back and tell yourself you can do two more inches.

xx~LL 

3 Reasons Why You Have to Say No to Grow Your Pilates Business

Have you ever said ‘yes’ to a client when you knew you should have said ‘no?’  Whether you are a Pilates teacher or Studio Owner having clients on your schedule and in your classes equals money. And, when you say ‘no’ to a clients session request it can feel like you are saying ‘no’ to money. But, what if I told you that if you want to grow your business beyond its current state you have to say ‘no‘ a whole lot more than you think.

  1. Self- Care: You cannot sustain teaching all different hours of a day, different times and days each week or working hours that are not ideal for you. At the beginning of your teaching career, it’s so easy to be excited, to want to grow your business you say ‘yes’ as often as you can. But, if you truly want to grow your teaching business into something that works for you and allows you to continue to have a life, a consistent self-practice and a schedule that inspires you each week you have to say ‘no’ to clients and session slots that do not serve you.
  2. Ideal Client Referrals: If you say ‘yes’ to clients that are not ideal for you, are not in your niche even if you can teach them they are going to have friends or acquaintances that are like them. So, their referral pot will be more clients like them. Which means instead of growing your business with your ideal client you take a different path.
  3. Better Results for Clients: If you are not available anytime your clients want to change their sessions they will protect their Pilates practice times more, be more consistent and truly reap the benefits of working with you. They will also respect your teaching as a business, honor you and your policies. It will make it easier for you to get paid your worth and on time. Also, they will be more consistent in coming which means you can better plan your income.

These are just a few reasons why you have to learn how to say ‘no’. But, how do you do it? How do you say ‘no’ without losing your ideal clients? How do you know when to say no? All this and more in my next webinar. You can join me here. Or, let’s set up a call to help you define who you are for, what you have to offer and how to get that information out to your ideal client!

xx~LL 

Notes 2 Inspire: You are the Only You

Ever have imposter syndrome? I don’t think there is a day that goes by that I don’t have a moment of “I’m not good enough” kind of feelings. I know that I am not alone. I know this because I am friends with some of the most incredible humans on this planet and they all have said to me more than once that they don’t feel good enough or like it’s their turn. So, if you are reading this and you have felt imposter syndrome you are sooo not alone!

Recently, I was at a two-day workshop with Cathy Heller from Don’t Keep Your Day Job. And, we all had to write down our greatest imperfection. What we felt our greatest imperfection was. All of us wrote down a feeling of imposter syndrome. We all worried that we would fail. Well, all of us but two. One person said their imperfection was having too little of breasts and the other person felt their breast were too big. But, aside from those everyone felt some form of imposter syndrome!

So, guess what that means? We are all trying to be awesome and worried that we are not. But, you know what? You are the only YOU. And that is awesome!

You are the only one with your journey, your story, your experiences. You might have similar experiences as someone else but not the same. And so no matter what you want to do in this world you have to do it! Because you are the only one who can do it your way.

If you try to do things like someone else did then it’s gonna feel icky. If you do it the way you are uniquely called to do it you will thrive. I’m not saying you won’t feel like you need to give yourself a pep talk every day but you will be so aligned with who you are “success” whatever that means to you will feel so sweet!

This week please remind yourself as often as possible that you are the only you. It is so important that you realize that. And, if you don’t believe me look at your fingerprints. On Cathy’s podcast, I listened to her and author Jen Sincero talk about finger prints. Why would we have fingerprints except to prove to you that you are not a copy?

You are the only you. I am so grateful for you.

xx~LL 

3 Reasons Why Blogging Helps Your Pilates Business

I know you think blogging is dead. I know you think you can’t write. Or, that you don’t have “time.” Maybe you believe you don’t know what to write about?! Well, whatever your reason for not blogging is I am here to tell you it’s not dead and so integral to attracting the clients you want, filling your schedule and your classes and making you known in your community. Ever wonder how people get discovered? It’s because of their website and it’s not because they pay for ad’s. It’s because the search engines (think Google etc) pull their site up. And they pull it up because of the words on the website aka blogs. And the most updated website.

You don’t need to revamp your site every year if you’re blogging consistently! More on this at my next webinar or on my course vlogging and blogging. But, for now here are 3 Reasons why you need to be blogging!

  1. You Show off Who you are, what you do and why they should choose YOU! If you have been reading my blogs or working with me for a while you know I am all about the “elevator speech.” A few sentences that tell people why you rock! But, let’s say you are busy. While you are teaching your website is working for you and the blogs on your site tell potential new clients all about your expertise in your area!
  2. Keeps your Website Fresh! I know you think you built the site, the information is current so done and done right? Wrong! For epic SEO (search engine optimization) you need the search engines to pick your website as the answer to peoples questions. They pick websites based on so many things. Most in your control! One of those things is your blog. If you blog every time you post it updates your site telling those engines you are fresh and new! Plus, you can write a blog that is a direct answer to something your ideal client might be looking for online. Which is literally where everyone is getting their info! For more on SEO and what your website needs check out this course.
  3. Engage with Your Community! When you blog you can share what’s happening now, soon and share pics, testimonials and more. When people are going from one studio or teachers site to the next the more they get to know you and experience what you have to offer the more they connect with you. It means that when they come in for that first session they already feel like they know that you are the teacher for them!

This is just 3 reasons why! I could go on and on about why you should be blogging! And, I will be covering those other reasons as well as what to blog about, how to feel confident in your writing skills and more at my next webinar! If you are ready to attract your ideal client, make your website work for you and show how you are the expert in your area then join me here.

xx~LL

Ongoing Pilates Training for Instructors

Recently I saw a question by a very brand new instructor who was struggling to find continuing education to further her Pilates teacher training. And, it wasn’t the first time I come across this concern. In fact, I remember when I first became a Pilates instructor I knew I had a lot more to learn. I was hungry to learn it too. And, at the time searching for continuing education was not as easy as it is today. But, still, as lucky as we are to have so many ways to find out about continuing education it still is hard to know which workshops to choose! And, when to keep take a workshop or practice what you already know.

I actually, do wish there could be a one-stop hub for all continuing education for Pilates instructors. Wouldn’t that be amazing!? So, if in my list below I missed a really good hot spot of info please let me know in the comments and I will happily add it. But, before I go into the list of where to go for continuing education here are a few tips in helping you choose which workshops to sign up for:

  1. Choose workshops that relate to clients you currently have. If you only teach men signing up for a pre/postnatal workshop while informative won’t help you deepen the practice of your existing client base.
  2. Find workshops that sound interesting to you or will help your personal practice. If you are inspired you’ll continue to inspire your clients
  3. If you have the equipment at your ready or you are thinking of ordering a particular piece of equipment take the training and make sure you really want it before investing.
  4. Sessions go a long way! You can learn a lot by taking Pilates sessions from an instructor who has been teaching longer than you. I know for me I have had many eye-opening, a-ha moments in a session!
  5. If a teacher inspires you try to take consistent sessions with them. Or, if that’s not possible find out where they have workshops. You may have to travel to them. How fun!

Ok, here are some ideas and places you can continue to learn more about this amazing method we get to teach!

  1. Pilates Method Alliance posts workshops that offer CEC’s
  2. Pilates Anytime has online workshops. While not the same as being in person it does allow you to learn from so many teachers and then if you find one that really speaks to you look at their upcoming workshops!
  3. Pilates On Tour: Balanced Body hosts some amazing conferences all over the world!
  4. Social Media: While I am not a massive fan of sending anyone to forums to search for workshops because it can be like searching for a needle in a haystack or opposite being inundated with options. There are some forums that are only for posting workshops like Unpoliced Pilates Education and Training while others have specific rules about posting. But, you may find a forum that is for teachers in your region and that might yield some local workshops. You can also check out your favorite teachers on Instagram. If you are following the teachers that light your fire and challenge your thinking and teaching you will see lots of what they have to offer. Or use IG to find a teacher and then get on their mailing list! This way you are not at the mercy of the algorithms
  5. Do a google search. But, please do your research. Ask questions. Make sure the workshop is going to cover something you need.

There are so many other ways I find workshops! So, if you want more ideas contact me here or comment below. I do recommend getting out of your local space from time to time so that you are not waiting for a workshop to come to town. Seek out the knowledge you desire! Or, hire it in your space! Lots of teachers will travel their workshops. I know I do! So, if you are tired of waiting for a workshop to come around your way call that teacher and see how you can host.

There is so much to learn about the Pilates method. And, honestly, we can’t really know everything there is to know. But, we can know a lot more than we get in our first training. Never stop learning my friends and you will always be inspired.

What is the next workshop you are going to?

xx~LL

PS side note: please remember my tips for choosing a workshop. It is easy to get on a workshop kick and go to every single workshop that you hear of. But, sometimes that means not having the time to absorb or try out the lessons you learned from the last one. Just like you do quality of reps and not a quantity of reps in Pilates keep that in your mind’s eye for taking workshops.

Finding Pilates Teachers for Your Pilates Studio

One of the most common questions I get is where do I find teachers for my studio? Or, sometimes it is not even a question, it’s a statement “there are no Pilates instructors in my area.” So, to help you all find the right teachers for your Pilates studio I am bringing in a fabulous Pilates instructor in her own right, a studio owner with her own teacher training program and ideas to help you studio owners find teachers for your studio! Here she is, Washington Avenue Pilates studio owner Hilary Opheim!


Are you a Pilates studio owner? Are you finding you have no time to do all that you need to do? Answering emails, returning calls, marketing, and all the studio business you have to take care of daily? Are you losing the passion that brought you not only to Pilates but, to opening up your own Pilates studio? Do you wonder where are the Pilates teachers you need? Do you have time for your own clients or even your own Pilates practice? Are you spending time and money trying to get teachers to cover for evenings and weekends or subbing? Can you even think of workshops and getting some continuing education now?

Owning and running a Pilates studio is not what I first envisioned when my doors first opened to clients. I didn’t realize that it would be so much more than just teaching Pilates to my clients and getting them in the door.  Soon I found that I was teaching Pilates to the point of possible burnout, paying bills and dealing with all the daily studio business such as marketing, apparatus maintenance, my schedule at the studio and trying to have a personal life.  My day did not begin with my first client and then end with my last. I no longer had weekends off, even if I had no clients. I found myself on a computer, on the phone and my husband wondering when would I have free time?

He was right! I found that I was having no time for me, no time to spend quality time with my husband, family, and friends. Even when I was away from the studio the work was always there. Emails to answer, text to answer, calls to return. Bills, studio business that you don’t think of when you decide to open a studio. All of this on top of my teaching was eating all the hours in my day, week and months. I found it was harder to find good teachers to help with the load at the studio than I imagined it would be. Soon I realized my passion for Pilates was getting eaten away with the hours of teaching, the running of the business and no time to recharge, breathe or even get my Pilates in for me. Vacations? Workshops? What? Even if I got away I  still was having to do the same work just not teaching clients. I was finding my mood was not what it used to be when I got to the studio or when I was at home that night.

I was losing my passion that led me to teach Pilates. I had no resource to help me with all of this. What should I do? Does this sound familiar to you?  

If only I had known then what I know now! What if I  I had been given a resource to help and guide me so that I would have not had to go through all the years of more work and energy and less joy in the studio. That it was easier than it was for me to get my studio running with good teachers so I could enjoy the work of teaching again. Focus on things I needed to and not be overwhelmed.

Do you find that this is happening to you? Maybe on a lesser scale or maybe a larger scale? Do you not have that extra money to get your Pilates workout in for you? Are you thinking how do I get back to the passion that led me down this path? Most importantly where are those Pilates teacher’s to help you with all those clients and give you that time?

Here are 3 things suggestions I have that you can do today to change that for you!

  1.  Talk to Teacher Training Programs in your area and see if they have any graduates they would recommend. If there are Programs or Schools in your area that you connect with in terms of teaching style, syllabus, what they cover in the program and you need now this is a great option for you!
  2.  Put the word out and see if anyone going through training would like to do an Apprenticeship at your studio. That way they can see how your studio runs, your clientele and you can see how they teach and their work ethic.
  3. Bring in a Teacher Training Program like mine. It doesn’t cost you the studio owner anything, everything needed is supplied such as manuals, homework, quizzes and more. You will be able to observe and see the teachers as they go through training at your studio.

~Hilary Opheim

Hilary has been in the fitness industry for over 25 years, and after a knee injury, she found Pilates. She immediately fell in love with classical Pilates and trained in Houston with John Gossett. Hilary taught in various clubs and the studio’s around Houston as well as managing and building a Pilates studio within the University Club where she was the Group Fitness Director for over 10 years. In 2005 wanting a studio that supported and had a positive effect on both teachers and clients she opened up WAPilates in Houston. The studio grew and moved to progressively larger studios until settling in the Art District of Houston. In keeping with her positive energy and passion for Pilates, she developed WAPilates Teacher Training Program, which is a PSAP Approved School and continues to share her passion with those who want to become teachers. She studied with Benjamin Degenhardt and his 360 Pilates Program, which is an immersion into the Traditional Pilates Method. In 2017 she was one of the Top 10 Finalist for the Next Pilates Anytime Teacher Competition.

 

Follow Hilary on Instagram and Facebook