Tips to Owning Your Worth and Overcoming Objections

It doesn’t take long as a Pilates Instructor, Fitness Trainer or any other service provider to here the objections to their offer. In all honesty, if you are not hearing objections to your services then you are not charging enough or you’re probably not setting boundaries in your schedule. Objections to what we offer are going to happen. Learning how to overcome or get ahead of them is key. And, all of that comes down to you owning who you are, what you do and how much you are worthy!

In a recent workshop, I was co-leading one of you readers mentioned that your biggest fear in presenting is not feeling worthy. Man, that hit me in my heart. I so get that feeling. It’s pretty common to think “there are others who are better at this than I am…” or insert some other form of imposter syndrome here. But, the truth is this, you are the only person who can teach what you teach, the way you teach it to the people that hear you. And so, even if you can find a way to convince me that someone else is better suited to teach on that topic I am still going to say You should be doing it! If it’s your passion and it helps people you gotta do it.

And, here’s the thing guys, whether you want to present or just fill your schedule or classes if you don’t feel worthy you won’t be able to overcome objections. I don’t care how inexpensive you are or how many time slots you can offer it won’t work. You have to know your worth. You have to own your worth. And when you do, objections will just bounce right off of you.

1) Do not think about your wallet when setting prices.
2) Remember you are not selling Pilates (barre, personal training etc) you are showing them how you are the guide for them. That they can trust you. And, the money is just an energy exchange. They pay you for the energy you are going to give back to them.
3) Be in Demand. Do not ask them when they want to come in. You tell them. If they can schedule you anytime you won’t get in the schedule at all.
4) Fish in the right pond. If you are hearing you are too expensive all the time then where are you advertising? Where are you throwing your bait in? Switch your ponds.
5) No more discounts on your services. When you discount your time you tell people that your time is not worth the original price. Find ways to add value and keep your prices up.
6) Look for evidence of what you believe to be true. If you think you’re not worthy you will only see evidence proving that. If you think you are you will see the evidence proving you are.
7) Work backward! Whether you’re trying to figure out prices or your goals, to-do’s for tomorrow. You need to see the big picture and work backward.
8) Give yourself validation first. Seeking validation from outside yourself is risky. You never know what people are going to say. Know why you rock, own that and tell yourself it everyday.
9) Know who the 5 people whose opinions of you matter, tell them and anyone else you have to let their words slide right on by.
10) Fire clients who do not treat you right. If you’ve set boundaries, had those tough conversations and still they want to complain about your availability, price or time then find them another option that doesn’t include you. It’s ok, you will replace that income with a client who uplifts you!

My friend, objections are real. They can sting and they can get your guessing if you’re in the right place. But, remember the 4 agreements: Do the best you can, be true to your word, make no assumptions and don’t take things personally. If they are the right client for you then you can’t say the wrong thing to them. And, you’ll never say the right things to the wrong people.

Write down whose opinion of you matters and tell them
Look in the mirror and tell yourself you are awesome, you are worthy and you can do hard things.

xx~LL
PS if you need to talk more about this then lets set up a call or check out my online coaching group- AGENCY where you submerge yourself in a community that uplifts and helps you see how worthy you are.

Notes 2 Inspire: You Can Do Hard Things

When bad things happen we get frustrated, annoyed, disappointed. When multiple bad things happen in a day or week it’s easy to feel down, or worse, like the world is against you. But, have you ever looked back at how you got to where you are? What do you see? When I look back at the time I was homeless, carless and had no studio I realize that everything amazing I have now was from that “hard” time. So, let’s talk about how you can do hard things.

 

xx~LL

10 of My Fav Resources for Growing Your Business

Here are my favorite books, podcasts, humans and more for feeling awesome, rocking your goals and making money doing what you love-teaching Pilates

  1. The 4 Agreements– book: If you practice these you will waste less time and feel better about almost anything.
  2. StoryBrand-book: If you don’t know it now you do!
  3. Chris Harder’s For the Love of Money-Podcast: He’ll be my guest in November for my online coaching group members!
  4. Don’t Keep Your Day Job- Podcast
  5. Time Cube: To move the needle forward you have to set a timer for tasks and when it goes off move on. You will get more done than you think.
  6. Do Less-Kate Northup-Book: “I never regretted making time for a workout or having sex with my husband.” I heard about her first on this podcast.
  7. Get Shit Done-scheduler: it’s the best!
  8. Carbon38– leggings: If you wear leggings all the time you might as well have fun! Use my code Lesleylogan25
  9. Food Delivery: seriously, time saver! I use KleanLa but you can find one local to you.  The best investment I have ever made. It freed up my decisions.
  10. IFTTT.com: connect things to make your life easier!

I can go on and on but start with this and let me know in the comments below what you liked and what you wish you had a resource for!

xx~LL

PS in my online coaching group AGENCY I bring in amazing resources like some of these podcasters live for the webinars. See if AGENCY is a resource you need here.

Notes 2 Inspire: Give Yourself Space

Ever have a deadline or goal for yourself and it feels like everything is getting in the way? I mean doesn’t the world know you have things to do! Or, maybe you’re like me and you do a lot in one day. And, it feels like if you hit one red light or if your computer takes too long to upload you are going to run out of time. How can you create space in your day, week, life to be surprised? Or, at the very least so that you don’t have to rush?

xx~LL

How to Hire a Team

Nowadays it’s easier than ever to get help on the tasks in your business that you don’t like doing, don’t know how to do or don’t have the time to do. Studio owners you not only have to hire teachers but you also have to hire other team members to help you keep your studio clean and running smoothly. All of us, instructors and owners alike, should be considering what we truly need to be spending our time on and what we should be delegating out. So, hiring sooner than you think is key for the growth and health of your business. But, how do you hire a team?

Well, I wish I could give you a  step by step formula that you can copy, rinse and repeat. But, like Pilates, there is the ideal and then there is your clients ideal right? So, here are my tips for hiring. Try any or all of these! If you want more of a deep dive check out my course here or contact me for a coaching call.

  1. Hire fast and fire faster. Yep, I used to say hire slow and fire fast. And, there is an art to hiring slow to make sure you’re not making an emotional hiring decision. But, if you’re clear on the jobs expectations, your needs and have a good filter in your interviewing system you will weed out a lot of people and be less likely to hire the wrong person.l But, let’s say you do. Fire them. I know you want give people the benefit of the doubt but spending more time trying to fix a bad hire will not only cost you money for paying them but your time for retraining etc.
  2. Be very clear what the job is, what your needs are and go over that in an interview. Have questions that there is no bad answer but that if they answer one way it reveals that they are not the right hire for you. For example, I’m a massive ideas person. When looking for my executive assistant I didn’t need another person with forward-thinking ideas. I needed an implementer. So, I asked her if she wants to be in on the brainstorming side of things or organizations and implementation. If she had chosen the first it doesn’t mean she’s a bad person. Just not the assistant I need.
  3. Hire sooner than you think. I find a lot of teachers building their own websites, doing their own bookkeeping, etc. You guys, unless these were jobs you had prior to becoming a teacher I promise you that you can hire someone to do these things for way less per hour than you make teaching! So, instead of “saving money” and doing it yourself hire people to do it. It’s their area of expertise and they will do it better and faster than you! Plus, the mistakes you make or the extra time it takes you will cost you money in the long run.
  4. Hiring someone to do things that do not bring you money or joy and cost you less than your hourly wage are key for creating more time in your day and growing your business.
  5. Know your strengths and hire your weaknesses! Together you will make a great team.

Behind the scenes, at my business, there are currently four other people! Four! Five if you include the bookkeepers and six if you include my CPA. Are many of them doing things I could do? Yep! But, the amount of time it takes them to do their jobs costs me way less than what I make teaching and coaching. And, they love what they are doing! Yep, I hired people who get to use their strengths to do the tasks. Without them, I couldn’t do what we do. They feel inspired at the end of their workday and I feel super good because I’m not constantly doing things that either I don’t like or that take me away from propelling my business forward.

What areas of your business are you going to finally hire out today?

Feeling like you’ve hired the wrong person? Wanting help on doing team reviews and developing your hiring or leadership goals then join me for a coaching call or bounce ideas of other studio owners and teachers in my online coaching group m

xx~LL

Notes 2 Inspire: It’s Ok to Share Why You Rock

Raise your hand if you can’t take a compliment? Yeah I raised mine halfway. I’m getting much better but I feel like I used to excuse away any compliment about my looks, my success and anything in between. But, wouldn’t it be so cool if we could not only say thank you when someone tells us we rock but also shared our own amazingness? I think so! So this week, what’s one thing you can brag about to several people? Who will you tell first?

Who knows, you might just get to use that brag to do more of that cool thing and then you may find yourself doing more of what you rock at for a living.

xx~LL

My Top 3 Mistakes and What They Taught Me

When I first started out as a Pilates teacher I made lots of mistakes. And, if you’re new, you will and should too! You will learn more from your mistakes then you will from the things that go the way you wanted. Especially in the beginning. Most mistakes you make in your business are great signs of things you need to work on. And rarely will derail your business. And, most mistakes are not as big a deal when you look back. However, I know that when you’re “int it” mistakes can feel like they are the worst thing that could ever happen. But, below are my top 3 mistakes that I made that I see a lot of Pilates teacher and studio owners make.

  1. Saying Yes to Every Client: When I first started out as a Pilates teacher I was also managing a high-end jewelry store in LA. I would teach Pilates 6 am, 7 am and 8 am and then race across town to open my store and work until 6:30 or 7:30 pm. And on many days I would go back across town to the studio to teach evening clients! I loved teaching and I was so excited that every new client I taught wanted at least two sessions a week that I kept saying yes. I didn’t even know I could say no! I was afraid also if I did that I would lose the client. But, in a short period of time, I found myself teaching 6 days a week and running my store 5 days a week. Which meant I didn’t have a single day off! You guys, this is not good! I know you may be reading this and be thinking “you need the money.” But, if you don’t own your schedule, get firm on your teaching times and protect your self-care time no one will! You’ll burn out faster than you think. And that would be sad because then the world would lose a great teacher.
  2. Not raising my rates sooner: I made up every excuse in the book to not raise my rates come year one. Then year two came around and my rent at both the studio and my house went up. The cost of gas was higher and I was at a point that I needed more continuing education. It was costing me money to do the exact same job. When I finally raised my rates sure a few people griped but they all stayed. If I had done it a year earlier that would have been more money in my pocket soon! I know you’re worried about this but I promise if you get on a schedule for raising your rates you will be grateful and your clients will expect it. You can learn more about how to do this on my course here.
  3. Teaching hours and clients that were not ideal for me: I know you think Pilates is for everyone so you can teach everyone. And, I am sure you can. But, the truth is we don’t all gel will everyone. There are clients out there who are best served by someone else. Not just personality-wise but time of day they prefer and personal goals or body needs. By saying “no” to clients that want times that you don’t thrive in you open up the opportunity to teach a client at a time you do! And, instead of being exhausted at the end of the day you will feel inspired, whelmed, content.

Honestly, I could go on and on about other mistakes I made. But these three at the beginning of my business all came back to bite me and caused me to have to make drastic changes in my business and life to allow me to not burn out!

You are the only person who can teach the way you teach.. You are the only person who can help the people that you help. So, get super clear on when you want to teach, who you want to teach and how often you will raise your rates and you’ll have a great foundation to grow your business on. Will you make mistakes? Yep, and me too! Sometimes I think the universe sends me clients that test my boundaries and makes sure I’m still putting my goals first.

Feeling like you’re stuck in one of these mistakes and don’t know how to get out? Check out my online group coaching called AGENCY. Members get to ask me and the other members for support and accountability so they can finally put their goals first.

xx~LL

What Are You Complaints Teaching You

My first date with my husband was because a friend of mine complained one too many times about a lost scarf. It drove me nuts to hear a repeated complaint. So, I offered her my scarf in exchange for a date with my now husband.

Complaints are not a bad thing. But, if you keep them around then they are. Because the time you spend complaining about the problem is actually procrastination. This week, notice when you make the same sort of complaint. What can you do to solve that problem and remove that complaint? What would getting rid of that complaint allow you to do more of?

xx~LL

How to Find Subs for Your Clients

One thing harder than finding clients to teach is finding subs to teach your clients when you travel! Whether you are an independent contractor or studio owner keeping your clients consistent when you leave town is key for client retention. And, for studio owners, having clients comfortable working with a sub is a great way to retain a client even if you lose a teacher. So, its a win-win for the client, teacher, and owner for clients sessions to run as usual each week. And, you will feel great going on vacation knowing that your clients are not just waiting around for you to get back. But, where do you find these subs? And, how can you set it up so you and your client can trust them?

  1. Are you an Independent Contractor or Employee? If you are not the studio owner then you want to know the answer to this question. If you are an employee check with your studio owners policies for subbing out your clients. If you are an independent contractor or a studio with independent contractors it’s important you check with the laws where you live. For me to sub my clients out when I travel I cannot pay the teacher out of the client’s package. The client and the teacher agree on the time and the client pays them directly.
  2. If you are at a studio try to partner up with other teachers in the studio. Your clients are used to seeing them in the studio and will feel comfortable with them. People don’t like change so having a teacher they can say they’ve at least said “hi” too then you’ll more likely to convince them to take a sub and not miss their sessions.
  3. Find subs who can keep the client at the same place and time. Again, people don’t like change so if the client has to go to another studio or come at a different time or day they are less likely to say yes to a sub. When clients miss their sessions they get out of the habit and then it’s easy for them to think Pilates doesn’t work for them.
  4. Go and take Pilates from other teachers! If you don’t have teachers in the space that you teach that you can turn to then go out and get in the Pilates community in your area. Take classes from other people and the ones you like ask them out for coffee. Or set up a time to talk and inquire if they are ok with subbing clients from time to time.
  5. Have client cards you can easily share with subs. Clients are more likely to take a sub if they know the teacher has their workout plans.
  6. Make sure the subs know your policies and procedures and adopt these rules. You don’t want a sub that isn’t going to charge a late cancel that you would charge. Create a expectations sheet for subs to review and even sign (contact me if you want help on this) and you may even want a contract between you and the sub as to how much they will get paid from each client and who their role is.
  7. Have the sub come and observe you teach. This way they feel comfortable taking on your clients while you travel.
  8. Don’t give up! It took me many years to get my clients to take a sub. Then, when my traveling picked up they finally gave in. Now they each have a sub they love more than another. It takes several times of suggesting a “guest teacher” to your clients to get them to say yes. But, don’t let that stop you.

If you have taken all the classes you can in your area and still haven’t found a sub you love then it’s time to get creative. How can you create a workout for your clients to do at home on your own while you or even they are away?

Which of these tips are you going to try before the next time you go away?

xx~LL

Notes 2 Inspire: Find the Power In No

Got a problem with saying “yes?” Well, then this week I want you to find power in saying “no.” The more often you say no the more control you have in what you get to do! I know you don’t want to miss out on things but some things are not for you and actually take away options for you to say “yes” to you! So, if you’re an over scheduler what would happen if you responded to every request with “ooh, let me look at my calendar and get back to you.” Or, “I think I have something but let me see if I can reschedule it.”

What would happen if you left space for the surprise?

xx~LL

How to Make Your Goals a Reality

Goal setting for your Pilates or Fitness business is key. I know a lot of people think sometimes setting goals can be on the “woo” side or put unnecessary pressure on your business. But, if you don’t have an idea of where you want to grow it’s easy for other peoples goals to become your goals. These can be your client’s goals, another teacher, studios and more. Goal setting doesn’t mean you can’t change your mind. But, taking the time to set some and start working on them will help you refine and develop your vision.

When I first set goals for my business I thought I was thinking big! I thought it would take me 10 years to do what I wanted to do. But, as I started to do the things I will share with you below it became clear that my vision was going to happen sooner. And, it revealed opportunities that I didn’t even know were possible. Some of the goals on my sheet I ended up crossing off without achieving. That’s ok too! Sometimes goals sneak on our plate that sound good just not for us today or ever.

If you already have your goals handy you can skip the first part. But, you may want to do it anyways.

  • Take some time to go for a walk and clear your head or get away from any distractions. If you bring your phone with you put it on airplane mode.
  • Pick a date in the future and picture where you are. I often like to pick my birthday but you can pick any day. Where are you? Who are you with? What are you doing? If you are celebrating you what are people saying about you?
  • What does a week in the life of you look like?
  • write it all out! Seriously, brain dump away. Don’t let any thoughts stop you. You have endless amounts of time and money in this exercise.

Then, once you can see how you spend your time in the future and what people are celebrating you for write out all those things as a goal. For example, if in three years I am living in an airstream six months of the year traveling the states and teaching classes then I would have the deadline three years from now a) live in an airstream b) teach pop up classes. Which means that 30 months from now I probably should have purchased the air stream already. Two years from now I should have a good list of people around the country to visit and help me create pop up classes. A year from now I should be offering up opportunities that add value to people around the states. Six months from now I should try bopping around and doing road trips and making sure I like driving around and being somewhat nomadic. Next week I am planning a road trip somewhere to teach a class and try this goal on for size.

See how I did that?

Now it’s your turn! Feel free to share your goals and reverse engineered plan below. If you’re struggling to see the roadmap. Don’t worry. This is something I work on with almost every member in my online coaching group AGENCY. I’m happy to help you see if the group or a one-one-one call is what you need to take the first next step towards your personal goals!

Notes 2 Inspire: Be Willing to Accept the Answer

Ever asked the universe for a sign and then wonder when you were going to see that said sign? Well, sometimes, or probably often, we get the sign or answer we weren’t looking for. And, it’s important that we accept that answer. That doesn’t mean don’t do the thing you wanted to do. It just means that the way you wanted it to go isn’t the best way. I think we don’t always know what’s best for us. Or, we need to go through another step before we can get what we wanted. So, instead of waiting for the sign you want. Accept the sign you get and take another next step. What new steps will you take today?

xx~LL