Notes 2 Inspire: It’s Your Reaction That Matters

I talk often about controlling your controlables. And, here’s the thing, stuff happens to us all the time. We wake up and begin our day and we are hit with what can feel like an onslaught of stuff! Our day feels derailed and out of our control. How we react makes all the difference!

Wait, don’t roll your eyes at me yet. Or, say “I know LL I know. But this time it was huge and I just can’t seem to stop crying/whining/screaming/lamenting.”

Here’s the thing, all the time you are spending reacting to what happens to you is time you can’t get back. It’s time spent giving to the people who are trying to distract you.

This week my goal was to get 2 months ahead in all my content. As I write this I am only a month ahead and I have one day left. I had massive distraction happen, some mistakes by others that held me up and the heat took out the electricity and took away 3 hours of my workday. I wanted to freak out sooo much! I wanted to throw a tantrum ( I know, I’m not 3 but I really just wanted to scream and shout at no one). But, the reality is the more time I spent focusing on how things weren’t going my way the planned the less time I had to do what I wanted to do.

So, this week, when stuff aka sh*t hits the fan it’s ok to totally take note, feel your feelings, but, instead of letting those feelings take on a life and path of their own see if you can change the derailments plan. Can you react better?

xx~LL

How to Be Referable

Social Media, Funnels and Online Ads may be all the rage. You may even be considering things like Classpass, groupon and online marketing. But, before you do let me remind you that referrals are still the number 1 way Pilates teachers and Pilates studios are getting new business. And, not just drop-in’s but legit clients who come again and again! So, how do you get more referrals? Do you just hope that your clients tell all their friends about you? Are there ways to get other businesses to rave about your Pilates business? And, what about those doctors, PT’s and Chiropractors? How do we get them to tell their clients about you?

  1. Be Referable: I know that seems obvious but what does that even mean? It means you have to prove you can deliver what you promise. So, that first or only client you have to make them your priority. Get testimonials and put them on your site. If they can attest to your awesomeness then others will feel good about referring your their peeps.
  2. Be clear on who you want to be referred to you. I know, you may be thinking “but LL I want anyone right now!” The truth is you don’t want just anyone. So, who do you want to teach? Get clear on this so that when people talk about you they know what to say and to whom.
  3. Always be open to Referrals. I know, you’re thinking, duh, but the truth is sometimes we don’t realize that we are closing the door on referrals because we are not actively talking to people about who we are what we do. Recently I blogged about things you can do today to improve your Pilates business. One of the tips was to tell 5 people who you are, what you do and whom you are for. Do you know how many people told me they would try that? TOO MANY! Even if you are booked and have a waitlist make sure you are telling people what you rock at. If you get peeps that are not for you-you’ll just refer them to the right teacher. Which people will LOVE!
  4. Make sure your clients know your offerings! This may sound obvious too. But, if you’re not consistently sending out newsletters it’s probably not obvious to your clients what else you do or offer. I write weekly newsletters and even still one of my clients just found out I have online mat classes (his wife reads the newsletters and clearly he doesn’t). I know you feel like a broken record but trust…they don’t know as much as you think they do.
  5. Be Remarkable! Meaning, share and do things that make your clients talk nonstop about you.
  6. Refer to others. Yes, give business away to competitors. You are not able to teach everyone. If people are looking for class-based pricing tell them who the best in town is. If they need to be in privates and you offer classes know the teachers in your area who excel at teaching privates. Trust me referring begets referrals.

Got these down? Ok, now you have to make a list of the businesses you love in your community. Find out how you can support them. Wait what?! Yep, find out what they need help in. Maybe they need a referral of someone you know? And, do you know what happens when you’re generous and you simply take the time to find out how you can support another business? They, in turn, want, desire to support you!

And, if you’re going, ok, got this, but how do I get those doctors, pt’s and other medical professionals to see that I am referable? Well, I’ve got a one hour webinar with Jessica Valant who is quite the expert in this area. Check out the deets here. And, while you wait for us to give our talk make sure you’ve got your 1-6 above all set.

How referable do you feel right now?

xx~LL 

 

Notes 2 Inspire: What If You Didn’t Care About the Hoopla

Do you ever start to do something and then freeze, worry, stress or totally freak out because you’re so worried about the outcome you can’t think about the next step? When’s the last time you had an idea but the stress that it wouldn’t work out, or the feelings of what people might think stopped you from seeing it through? I have moments where I go to do something and my “what would people think” worries start speaking. And, they don’t like to whisper.

But, then one day I just didn’t care. I was too tired to care about the hoopla. Then outcome. I just had to do the thing! And, you know what? There were zero fireworks. No one threw me a party and awarded me for my efforts. The idea came, I made it happen and it did its thing. And you want to know something?

It was freaking glorious!

Yep, the freedom to not give an F about what happened after I completed the idea was so invigorating I did it again. And again. And, now, there is nothing stopping me from just trying out the ideas that come my way. Some of them fall flat and I get awesome feedback from that. And others, well, they exceed my expectations. Like my AGENCY Mastermind. I didn’t put any hoopla expectations on this idea. I just had to birth it. And, it blows my mind every day.

This week, what if you didn’t care about the hoopla? What would you do?

xx~LL 

5 Things You Need To Be Doing In Your Pilates Business

Pilates Teachers, Pilates Studio Owners, and other Fitness Professionals there are not quick fixes in business. But, don’t let that stop you from reading this week’s blog post. I’ve got 5 things you should be doing in your business that I promise don’t cost money and just a bit of your time. If you’re ready to get out of your rut then keep reading!

  1. Communicating with your clients and community regularly: this can be blogging and newsletters.
  2. Growing your newsletter list and writing to it: You don’t own the algorithms. So you might be posting daily on social but I bet 7% of your followers are seeing what you write. So, repurpose that content and make it a newsletter! If the Social Platforms disappear your reach won’t!
  3. Networking with other businesses in your community: Get known my friends! I know it’s easy to be in your business and think your neighbors can’t help you, they are the competition and blah blah blah. But seriously, if you find out what other people are doing and tell them what you rock at then referrals begin to flow! So, go outside, bring some sugar just in case they need it.
  4. Upholding Clear Policies: You should have clear policies on prices, payment, and cancellation policies. And, you also have to uphold them. If you don’t your clients won’t. This will affect your business and in a compounding way.
  5. Not giving discounts: I know you think you need deals to get people in the doors, or that you cannot raise your rates to keep them there. But, I’d rather see you reward loyalty and referrals than discount yourself and try to compete in the race to the bottom on prices. Someone once told me if you discount yourself you will be discounted. And you’re too awesome for that!

Take a moment to check on all of these and how you are doing with them. Do you need help? I’ve got a 6th tip for those who get my weekly newsletter. If you want it (and ps my newsletters are free yo) then subscribe and be sure to opt in here.

xx~LL 

Notes 2 Inspire: Let Others Impress You

Ever been to a party? ha, lame question. Ever been around people you don’t know very well? The answer is probably yes. Can you recall one of the recent party’s you went to? Chances are you knew someone there but you probably also didn’t know other guests. And, there’s a weird thing that happens when we are around others we don’t know. We get nervous, worried or even quiet…we make ourselves small. Because we often think we have to impress these people we don’t know.

But, what if you let others impress you?

What if you could be your fully awesome self, and instead of having to feel like you have to sound cool or impress these strangers you let them impress you?

What questions would you ask? What could you learn? How would the conversation change? How more yourself would you feel?

There is this amazing thing that happens when you ask people to “tell me more.” They get an opportunity to share what they are excited and passionate about. And then they become a little more vulnerable and trust ensues. You learn new things you may never have. You also don’t leave feeling like you didn’t share your truth.

And, people after they share there thing will be excited to hear about your thing. And you’ll feel safe to share what you’re most excited about.

So, go ahead and let others impress you this week!

In fact, I’ll start, I want to hear what you’re most excited about right now. Let me know in the comments below or comment below.

xx~LL 

Pilates Teachers, What Should You Write About?

You became a Pilates teacher because you want to help people the way Pilates has helped you! And, then you found out you have to do a ton of other things to grow your Pilates business, get new clients and fill your classes and schedule. You get your website up and then you find out blogging isn’t dead and you have to write. And, you hear email isn’t dead and you have to send newsletters. What?! No one teaches these things in Pilates teacher training programs. What on earth are you supposed to write about?

Before you get writing let’s make sure you have a few things in place

  1. Your website lets you blog
  2. How often will you blog?
  3. Who are you blogging too?
  4. Your website captures emails and you have an account to send emails with something like MailChimp or Constant Contact
  5. How often will you send a newsletter?
  6. Who are you writing too?

Once you have those answers or at least some ideas then you can implement the following:

A: Write about what you are constantly answering. If people are asking you these questions they think you’re the expert and they are also asking the search engines these things.

B: Write about what you like to teach. If you don’t teach athletes don’t write about how Pilates is great for athletes. You want to write about what you feel you’re knowledgeable in and how you want to show up and teach each day.

C: The first paragraph is key! It needs the keywords that your clients and future clients are putting into the search engines. Give the good stuff away in the beginning and get them hooked.

Alright, I know you’re sitting here reading this and nodding your head and then slowly freaking out. This all sounds easier said than done. So, if you’re wanting to know how to blog watch my course here. If you’re needing help on newsletters, defining who you are writing to contact me here. Let’s work one on one. Your time is extremely valuable and we can get super clear on who you are writing to each week! It will make writing easier. I promise.

What are you going to write about this week? I’d love to hear in the comments below.

xx~LL 

Notes 2 Inspire: Pursue Purpose Instead

While flying here to my home in Siem Reap, Cambodia I saw that the movie “The Pursuit of Happiness” was available. I decided not to watch it after I cried at the end of “The Female Brain.” But, it reminded me of something I had heard recently. That they have done lots of studies and what people are looking for is not happiness. It’s Purpose.

Yep, purpose.

purpose
/ˈpəːpəs/
noun
the reason for which something is done or created or for which something exists.
“the purpose of the meeting is to appoint a trustee”
synonyms: motivemotivation, grounds, causeimpetusoccasionreasonpointbasisjustification More

Well, isn’t that interesting? This whole time as adults we are working so hard at trying to be happy. But, really, what we want is a purpose.

And, if you’re reading this thinking, I am doing my purpose and I am not happy.

I wonder if you’re focusing on that happiness instead of diving in deep to fully enjoying your purpose?

I know for me when I took a moment to realize how lucky I am to be doing what I feel is my purpose today life got a little easier. My steps got a little lighter. My smile a bit brighter.

If you’re reading this because you haven’t figured out your purpose yet. Two things you can try this week

  1. What is it that people often ask you for? What are the questions you are constantly answering? How can what you know be wrapped differently than what you’re doing with it today?
  2. And, then, try those ideas out! Here’s the thing, even if #1 leads to a dead end CLARITY COMES FROM ACTION. You can think your purpose into being.

No matter if you know your purpose or you don’t this week try to reframe your drive towards purpose rather than happiness. See what happens!

xx~LL 

3 Tips to Winning Your Clients Back

Have you had a client go on vacation, have the best time and then come back to their life but not to their Pilates schedule? Or, that client that came 2x a week religiously, got sick, took a break and you haven’t seen them since. There’s a whole lot of feelings when situations like these happen. First, you’re worried? Are they ok? But, you see on social their totally fine. So, then, frustration and feeling rejected ensues. I mean, they loved class with you. Why aren’t they back? Did you do or say something wrong? Should you call them? Ugh, but it’s been weeks, so now it feels awkward! Am I right? When did running your Pilates business feel like dating?

Here’s the thing, we are not the right teacher for everyone all of the time. Sometimes it’s good for clients to take a break. But, what if it’s not. What if it’s the right client and teacher and you know that life has just gotten to them and you want to be there to bring them back, to return them to life? Can you get an old client back?

Yep, and here are three tips to winning clients back:

  1. Contact them! Ok, before you roll your eyes and stop reading this blog hear me out. You probably connected them once when they were supposed to return, maybe even twice. And then you stopped reaching out. I get it. It feels awkward. But, you don’t know what’s going on with them. You may have emailed them the day they got bad news. They saw your email but just couldn’t respond. So, call them, say hi, if you can help them with anything. Don’t ask them to come in just be supportive.
  2. Have a Newsletter: Yes, this works! If you were already writing a consistent newsletter and making sure all your clients opted into it then your love notes would be hitting them regularly. I have two clients that travel a ton and always respond to my newsletters when they are going to be back in LA.
  3. Create a Community at your space. Yes, you can do this even if you teach Privates only and even if you’re an independent contractor. So many of my clients are friends because they pass each other between sessions. That little 5 min break where I am washing my hands and using the ladies they are gabbing away. If you have classes this is easier if you introduce people and encourage them to say hi to their neighbor in class etc. But, the accountability of the others knowing they are missing class keeps them coming back. For those of us who mostly teach privates introduce your clients to each other as they pass. Over time they get quite comfortable gabbing away. They usually start by lamenting over how you torture them! It’s fun!

Here’s the thing, clients are going to disappear. But, there are some key things you can be doing in your business to mitigate those disappearances. And, here’s the thing, getting a new client costs a lot. It costs time and money and those are two things I don’t want you to waste. So, setting your clients and your business up to strengthen your retention is key. If you want to get clients back and also prevent losing the good ones be sure to join me on my next webinar.

In the meantime, go ahead, call them! What’s the worst thing that happens they block you? They don’t call you back? Ok, that’s at least an answer and so not the end of the world. You’ll feel free to go ahead and fill there spot with a client who is more dedicated.

xx~LL 

Notes 2 Inspire: Easy Does It

I am on the PLANE! I made it! We Made it! Brad and I. And, I have to say there were three times I thought for sure we weren’t going to make it. And, inside I wanted to freak out. Have you ever felt like that at the airport?

Anyways, each time I felt the creep of panic I remembered that I am focusing on ease. Keeping things cool, calm. Calling out the panic and realizing that all those people we were in line with, they all have to get on the plane too. We all can’t miss this flight!

I say this from my window seat.

So, clearly, I made it.

And, you can practice this too!

Today, before I was late for my flight, stood in too long a line and then watched as my bag sat there waiting to be dropped down after it’s security screening and yet it just sat there. Every second felt like 10 minutes! Before all this chaos I was calm.

SO SO SO CALM!

I mean, it was kind of funny how many people I spoke with on the phone or in person who commented on how calm I was when they found out I was flying out so soon.

I smiled with delight because that’s exactly what I wanted. I wanted to keep today easy.

To keep things easy today I didn’t over plan my schedule. In fact, I gave myself an hour to do what took 10 min. Two hours for things that took a half hour. It was amazing!

Here’s the thing my friends, everything, literally EVERYTHING takes longer than you expect! So, just keep that in mind. Feel the panic, anxiety and overwhelm. But, don’t keep in inside. Say out loud how you are feeling and how you want to feel.

If you want things to feel easy ask yourself what would have to happen for “this” to be easy?

I know, sounds simple, but, how often do we choose the simple thing?

This week, easy does it!

Keep Calm, Do your thang!

xx~LL

Gotta run, taking off, I’ll be in Cambodia! You’ll have to join me next time.

6 Things You Can Do Right Now to Get More Clients

This one is for all my Pilates teachers, studio owners and fitness professionals looking to grow their classes, their schedule and who never want to worry about what’s gonna happen if a client moves. Yep, if you’re still reading then this blog is for you!

Here’s the deal, no matter how good you are a client will move, take a break, get sick or call it quits. It happens. And, it’s not personal. Remember that. But, if you are not doing these things below then you will find yourself scrambling to fill their time slots when they leave. If you are doing these tips below then you’ll feel calm and excited for the next client that will take their slots.

Ready to have a waitlist or a consistent flow of potential new clients?

Good! I was hoping you would say so.

  1. Have an updated website! When’s the last time you looked at yours?
  2. Grow your newsletter list and write to it consistently! I know, you’re not sure what to say. I’ll be talking about that more in my next webinar. So if you don’t already have a spot on your website to capture those emails.
  3. BLOG! If you have been following me for a while you are probably waiting for me to give you a reason to not blog. Guess what? Not gonna happen. Blogs help your SEO. Good SEO means people find your website and that means they get on your list and get to hear from YOU!
  4. Talk to your ideal client in all your posts. Yep, those FB, IG, Tweets, blogs, and newsletters. All of it! You need to be picturing one person. Your client avatar!
  5. ABG- Always be generous- this doesn’t mean don’t follow policies and charge your worth. But, it does mean focusing on the clients you have and making sure that you are helping them be a walking advertisement for you. Create a referral program, it doesn’t have to be complicated but it does make them feel like they want to share you with others because they feel special when you are generous with them in ways that you can be.
  6. Tell people who you are, what you do and why you are good at it! Too pushy? Fine, then tell people who you are, whom you are for and how you help make their lives better. Still no onboard? Tell 5 strangers you’re a Pilates teacher and see what happens! I bet you’ll have to tell them whom you are for and why they should take with you. You have to tell people what you are offering. All the time!

Which of these tips will you do this week?

xx~LL 

Notes 2 Inspire: Evaluate, Cross Off, Start Anew

Last week was my birthday! And, growing up I hated having a birthday that was at the beginning of the year. It was cold and most people forgot. Then, as I grew older I realized it was even worse! My friends were eating healthier so they didn’t want to go out to eat, they are doing dry-anuary so they don’t want to drink. There is nothing good at the stores and it’s still cold. But, despite all that junk, I LOVE my birthday date.

Yep, I love having a birthday at the end of January because it’s like having a new year all over again. I use my birthday to evaluate the goals I have set for myself for the year. How am I liking them? Are they working? If they aren’t working why not? If I don’t like them what needs to change? Do I need to delete these goals? Did I pick up someone else’s goals by mistake?

I choose to use my Bday as a great spot to do a new year just for me. But, here’s the beauty of this, you don’t need to have a birthday in January to do this. You can evaluate your goals at any time. After all, they are your goals.

So, set a reminder in your phone for as often as you want to do a check-in. I would def do it this week. It can be your gift to me!

What goals do you want to:

-keep

-delete

-adjust

-make bigger

-make longer

-cross off

-give the boot

-give a hug

-make more space for

etc. etc.

This week take a moment to evaluate, cross off or start anew. Who said new years is only on January 1st?

xx~LL 

3 Tips to Get People to Read Your Newsletters and Blogs

You know you that you have to write blog posts, write newsletters and have a presence on social media to help market your Pilates business. But, it can feel like all your efforts on falling on deaf ears when you post or hit send and literally hear crickets. Or, worse, when you hear people say they didn’t know you offered something you just announced in a newsletter. Ugh so annoying.  You know, when you email about a rate increase and then a client swears you never told them. So, why does this happen? How come when you post on social, publish a blog or send a newsletter you aren’t getting through to your clients? Simple, you’re not speaking to them.

I know, you are writing words on a paper. You took hours out of your week, read and re-read every post and yet nothing. Nada. No response. You wonder if it was the algorithm on Facebook or the time you sent on MailChimp or Constant Contact. But, algorithms and perfect timing are not the biggest culprits. Nope, the biggest reason people are not reacting to your words is that you are not writing to them. You’re writing to a general, average person. No to you client Cindy who wants results but doesn’t come consistently. You’re writing to a group of people you can’t describe because it’s just a random group, not Bob who needs more flexibility but hasn’t started his Pilates practice yet. You’re writing words but they are not speaking to anyone because you’re trying to speak to everyone.

If you want people to feel like you are telling them something then try these three tips out on your next piece:

  1. Post on the social channels they are using! I often see lots of teachers sharing info about their classes but in forums that are not where their client or future clients hang out. Or, I see tons of tweets about class schedule changes but the classes are for a demographic that isn’t using Twitter. You don’t need to be on every social platform. Do the research and be on the channels and forums your clients and future clients are spending time in.
  2. Know what your clients do when they are not doing Pilates. These special interests will help you talk to them in your posts. For example, let’s say your clients love to surf. Share news about surfers who have raved about Pilates. Write blog posts about how Pilates helps surfers. Create tips for doing Pilates for surfers. Then when surfers are searching for ways to better their surfing your posts will come up!
  3. What are their pain points. I know you know the benefits of Pilates. And, you have them on your website. But, how do these benefits solve your clients and future clients problems? Write down your clients pain points, their problems and then how does Pilates with you help them. When you write, blog or post keep these pain points in mind. People will do anything to solve their problems. Make it easy, tell them about their pain point and how you help them. They’re going to listen so fast!

These are just three simple tips you can start with today. And, I truly hope you do. One of my favorite authors Daniel Pink said on a podcast that if you have a service or product that can help solve someone’s problems you have a moral obligation to tell them. But, most of us think we said it once and it didn’t work, no one listened or no one cared. Wrong! They didn’t hear you. You were talking to general.

You have to talk directly to your ideal client. And, it’s going to take these three tips and getting really clear on who your client is. Who is your client avatar?

If you’re ready to define this avatar, if you’re ready to finally be heard, if you’re ready to get your magic out there then you should join me on my next webinar.

Not ready yet? No worries! Start with these three tips and see how even these small steps will create big change in your business.

Share your gifts my friends. Your clients are ready and waiting.

xx~LL