Are You Handling the Challenges in Your Pilates Studio?

When I speak with studio owners and managers, I often ask them what they feel their biggest challenge is. Everyone gives me a different answer – or so they think. I’ve noticed their challenges generally fall into one of two buckets: Spending too much time IN their business or too much time ON their business. (And side note, this probably means they are not giving enough “YOU time” to themselves or their own personal practice either.)

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Pilatini® Nights: A Pilates Instructor Hangout

Earlier this year I was having dinner with a couple of my girlfriends one night. We are all Pilates instructors, and we were discussing how sometimes it’s difficult to find a non-teaching outfit to wear when going out on the town. Somehow over the years of teaching, our personal style changed – but the closet didn’t.  Rewind to several years ago when I was creating my first lesleyloganpilates.com website and I was writing my bio. At the time “yogini” was the term used to describe Yogi’s. Needing a term to describe me and my love for Pilates, the word “Pilatini®” was born. I spent the time and effort to trademark it. Not the easiest thing in the world to do, and I didn’t really have a definitive plan for it yet. Continue reading

Should You Own Your Pilates Studio or Rent Space?

When I was an apprentice I remember thinking that some day I would open my own Pilates studio and call it L Logan Pilates! I had just discovered Pilates the previous year and had a mountain of learning to do, but I concretely knew my own brick-and-mortar location was just a bit further down this exciting road I was traveling. For me it wasn’t a question of should I own or should I rent. Clearly, I would own, so I created a roadmap to get there. Continue reading

How to Hire a Guest Pilates Instructor

My dearest friend and brilliant Pilates instructor, Brien Creaill, has been traveling as a guest Pilates instructor to some incredible places around this world. Recently teaching in Hong Kong and gearing up to go back to Dublin and Amsterdam, he has been able to take his love of traveling and mesh it into his teaching at his home base of Barcelona, Spain. There is a chapter in my book Profitable Pilates: Everything but the Exercises called, “Oh The Places You’ll Go!” My hope with this chapter was to inspire new instructors (and those researching) with all the different avenues they could take as an instructor. One that I didn’t explore much in the book was being a guest teacher. Continue reading

Are Your Pilates Business Systems in Place?

It goes without saying that, yes, you must know how to teach when you start your career as a Pilates instructor. But set teaching aside for a moment and think about the other parts of being a full-time Pilates instructor, like sending client invoices, collecting payment, running a team of Pilates instructors, setting policies for safety, building out your own teaching schedule, getting insurance…. Ugh! It can become overwhelming very quickly. But what if there were systems in place to help handle these situations? Continue reading

How to Achieve Your Pilates Business Goals

I talk about goals and visions all the time! I’m not the only one. There are plenty of people out there telling you to make resolutions, set goals, do visualization experiments. You’ve heard it more times then you can count. I bet you’ve even set a few here and there and achieved some or let go of others. Today, I want to talk about achieving your Pilates business goals. Continue reading

What Inspires Lesley Logan?

Inspiration can come from a lot of places. Some people go on a yoga retreat and feel inspired to do something different when they return, while others are inspired by the New Year, when they set goals and dream of what could be. Me? I find myself inspired daily – and even hourly. Sometimes I am listening (okay, eavesdropping) on a conversation, and I hear something that inspires me a few times. I know it can seem hard to believe, but I honestly love diving deeper into life. Life includes Pilates, work, hobbies, and relationships. I happen to write, podcast, and coach on each of these! Continue reading

Hiring Pilates Instructors for Your Studio

Hiring Pilates instructors to work or rent space at your studio can be exciting and overwhelming all at the same time. Exciting because congratulations are in order—your studio business is doing so well that you need to have more teachers to keep up with demands. Overwhelming because you want to make the right decision. Continue reading

Pilates Website Tips from Web Developers

Websites, SEO, Google, Mobile Friendly (Responsive), Coding, and then Social Media! If each of those words are enough to make you want to dive back into your studio, put your head down, and just teach… I get it. Coding, web, and tech stuff can be overwhelming. However, stick with me here! If you set yourself up correctly online, the sky is the limit on what your website can do for you. As Michael Brandt from StripedRhino, one of the web developers I interviewed this week, said, “Your website is your 24/7 employee!” Continue reading

5 More Tips to Stand Out in a Pilates Crowd

In last week’s post, I shared several tips and stories that can help you make your Pilates studio stand out in a crowd. I heard from many of you that the tips were helpful, so here are several more for you to consider as you continue to work hard to make your Pilates studio a successful one. Continue reading

5 Tips to Stand Out in a Pilates Crowd

If you are just starting out as a teacher or studio owner, you may feel like getting you are fighting an uphill battle. How can you stand out in a Pilates crowd? How will you get noticed? How can potential clients find you? How can you compete? It’s enough to make you want to run and put your head in your Pilates sandbag! Continue reading

Tips for Retaining Your Pilates Clients

Retaining your Pilates clients is imperative and not something you should ever assume will just happen. You are great at what you do, but clients may hit a rough patch, be transferred to a location further from your studio, or their life just gets hectic and crazy. It’s important for your business that their Pilates session with you is never on the chopping block.  Aside from their personal well-being, it’s much easier to run your business when you aren’t worried about losing a client. Continue reading