It’s the final Monday of 2016! I cannot believe this day has come. It’s been an incredible year here at Profitable Pilates. Time freaking flies! I love the end of the year as it helps mark a time where we can stop, reflect and refine our journey. In just a week we’ll be in 2017, and there is plenty of pressure on the upcoming year already. But, before you go into the New Year with your New goals I believe in taking a look back on what rocked, what fell flat and what perhaps rocked the boat a bit more than you would have liked. If you haven’t done this before, it’s a great way to pat yourself on the back and get ideas about what you want more of in your next year. Continue reading
The question I often hear from people I meet is “How do you become a Pilates Instructor?” I usually share my story in how I discovered, fell in love with and then dove head first into a Pilates teacher training program. Or, I share my book and course on becoming a Pilates instructor. Continue reading
First came my book Profitable Pilates: Everything but the exercises, then came one on one Pilates business coaching, Pilates business workshops, and the Profitable Pilates group. You have been enjoying the blog, and many of you have been asking for more. Since I have been unable to master teleportation I am using the wonders of technology to be with you, and you and yes, you! Wherever you are in the world at the same time. How? Webinars! Continue reading
So, what is SEO? Do you know what SEO stands for? Is it something you need to worry about? How can you tell if you have it? Is it a test you need to take? Is it a job position in a major company? What the freaking heck is SEO? Continue reading
Does this sound familiar to you? You fell in love with Pilates and took the leap to become a Pilates instructor. As an apprentice, you did lots of self-practice and extra sessions every week. Your fellow apprentices practiced teaching on your every day, and you were living, eating and breathing Pilates! Then you graduate your program and begin teaching. You start canceling your session with your instructor to fit a client in. Then it happens again. You cancel your standing and tell yourself you will schedule after you get all your clients scheduled. You miss a couple weeks but you promise yourself that you’ll self-practice. The days get long, and you feel too tired to push yourself. One day you find yourself jealous of the Pilates session your client is getting from you. Or, worse, you don’t feel inspired anymore. You think you need to learn more exercises or give them exercises they might not be ready for yet because you are afraid they are bored. My friend and Pilates instructor Carrie Samper once said: “If you are bored, your clients are bored.” I agree with her. Continue reading
Do you have a great business idea, one that would allow you to become the entrepreneur you’ve always wanted to be, but something is holding you back?
I started my business as a Pilates instructor in 2008 during the Great Recession. When economic times are tough, gym memberships can often be one of the “nice to have” things that people ditch first. But within 90 days of me becoming certified to teach my classes were completely booked. Why were people choosing to spend a portion of their limited disposable income on classes with me? Continue reading
Time certainly does fly when you are having fun! It’s been just over a week since I returned from this year’s Pilates Method Alliance conference in Phoenix, AZ. It did not disappoint. This year instructors from 28 countries dove into the Pilates workshops, a Halloween bash from Pilates Anytime and enjoyed a premiere of a new documentary celebrating Joseph Pilates. Continue reading
I fell in love with the practice of Pilates in 2005. Three years later, I became certified to teach. In working with clients since 2008 I’ve learned that there are a lot of misconceptions about who can/cannot practice Pilates. (If you don’t have the time right now to read this entire post, let me tell you upfront that every body—yes, every body! —is a Pilates body.) Keep reading to get the 411 on who can/can’t do Pilates: Continue reading
I am often asked by those thinking of becoming a Pilates instructor what the career path is. Can you make a living teaching? Where do you teach? Many are worried they are too old to start a new career or that they don’t have enough experience to teach Pilates. When I dove into my Pilates teacher training, I actually had no career path vision. I know that might sound odd, especially if you know me. I am a visionary, a dreamer, and a doer. But I loved Pilates from my first 100 and didn’t really think of it as more than a passion. When I began my teacher training, I was hoping to teach part time, just so I could pay for my personal Pilates obsession. I then found myself on a career path that I didn’t even know existed! Continue reading
When I wrote chapter 7 “The Price is Right” for my book “Profitable Pilates: Everything but the Exercises,” I was hoping to help teachers dial in on how they can make money and feel like they were in the driver’s seat of their earning potential. It’s easy to feel like your income flow is fluctuating when you are a Pilates Instructor. Some clients are in town this week and out the next. People don’t use their packages up as quickly as planned. You may begin to feel the need to offer discount packages, special offers, or add another studio to the mix to get more clients/classes. There are ways to maximize your earnings as an instructor and not drive yourself out of business by offering discounts, teaching for less than your worth, or spending more time in your car to get to the next place.
Last week I spent a few days out in Montecito, California, at the studios of PilatesAnytime.com. In the past, I’ve visited to participate as a body when some of my favorite instructors were filming classes for their website. But on this trip, I had the pleasure to instruct some classes myself, and in just a few weeks, you’ll have a reformer and mat class to enjoy at your leisure. But, more exciting than that (in my opinion), I was able to film several Pilates business workshops for their website also! This topic is one that I am so passionate about. I realized while on my drive home at 3 am that coaching Pilates Instructors lights my fire so much I can’t even sleep! Seriously, I was filled with so much joy, excitement, and anticipation, I awoke from my dreams and could not push my excitement aside to fall back asleep. I cannot wait for you all to see the courses we put together for both Pilates instructors and studio owners. Continue reading