What Should You Be Blogging About

Since blogging is far from dead (it really is) you’re probably more worried about what to blog about than anything. Because of my blogs, I have thousands of hits on my site every month. And you can have that too. But, you have to be writing blogs that answer the questions your ideal client is asking the search engines. So, how do you figure that out and then what do you blog about? Well, luckily I’ve got a list of ideas below you can use!

Personal Blog Topic Ideas

  • 10 things most people don’t know about you/your studio/your teaching
  • How you prepare for ___
  • What’s in your Pilates bag
  • Five things/exercises you can’t live without
  • What you love about teaching, Pilates, your clients
  • How you became a teacher, studio owner
  • Behind the scenes
  • Your top 10 favorite things/exercises/props
  • Go to leggings, exercises, books etc

Your Product or Service Blog Topic Ideas

  • 10 reason to fall in love with—
  • How to pick the right product or service you offer
  • 10 things think about when starting Pilates
  • Spotlight your product/service
  • 5 ways your service helps ___
  • Faqs are great blogs!!!
  • Top 10 questions you get asked
  • What clients have said
  • What to look for in a teacher/studio/class
  • What it looks like to work with you
  • Client interview
  • why are people not hiring you

Put these on a doc and start brainstorming. The ones that you can’t stop writing about are the ones you should use and toss the rest or save them for another time. Pick a blog schedule you can keep up with and get to blogging. For more tips on how blogs get your clients check out my client journey course and blogging for your business.

xx~LL

Do You Know What Your AGENCY is?

Agency has multiple definitions but one of them has to do with using your own inner strengths and abilities. But, that is not as easy to do on your own. Enter imposter syndrome, the grass is greener over there thoughts, indecision, lack of confidence, unawareness of ones owns strengths, etc. etc. It’s not easy being a confident instructor.

After all, so many people tell anyone with ears there is no money in Pilates. That one can’t make a living as a Pilates Instructor. And so, how can you own your own agency? How can you know what it is and see it’s value? How can you see that your uniqueness is what will make your business thrive?

All these worries combined with the questions that teachers and studio owners have on a daily basis is why I created AGENCY. My group coaching membership. I wanted a place where no matter what your teaching background was, if you were a new teacher, experienced teacher, studio owner or independent contractor could come together in a supportive, positive space.

My desire is to help all Pilates instructors see and believe in possibility. To not run their business the way that everyone else is. Or to market themselves the way that everyone else is. Your goals require their own path.

There is no Pilates Career Ladder.

You can have the business you want if you are willing to do the work. But, how? Well, if you know the what you want to do and they why you want to do it in AGENCY between me and others who have been in your place or are going to do be will be there to provide ideas you may not have thought of. Provide support and positivity. Agency, a community in the Pilates and fitness world that wants to see everyone succeed because we rise together.

If you are reading this and you’re wishing you could just ask the questions you have, get feedback on an idea, high fives when you get a new client then you want AGENCY.

And, AGENCY is more than just the community, you get so much more. You can check out all the member benefits here and if you are wondering if AGENCY is for you then you can contact me here. It’s almost 2 years old and when you check out the benefits you’ll see some of the most incredible things members are saying!

xx~LL

PS all my webinars have moved behind AGENCY doors. In order to continue to support instructors and studio owners after they watch the webinar, it became necessary to add the community to these webinars.

Notes 2 Inspire: How Can You Be More Curious?

They saying that curiosity killed the cat but I think that’s to keep people from being curious. Actually, if you are more curious you can learn so much more about others and they, in turn, will want to learn more information about you and what you do! Practicing being curious, letting others impress you, will actually help you network and build relationships. More on this in this week’s vlog of inspo.

xx~LL

How to Attract More People to Your Website

Most people do not use their website to its full capabilities. They tend to “set it and forget it.” But, a website is truly the 24/7 assistant you want, need and could be doing more for you if you set it up for that. Imagine people searching the internet for a question and your website comes up as the answer? And then, because of the work you put into your site they go on a journey that leads them to schedule a session! Doesn’t that sound amazing?

Here’s How You Do This:

1) You have to have a website. If you don’t watch this course before you spend a dollar or your time building one.

2) Every client needs to be courted. Think about the beginning of a dating relationship. You don’t get married after you become aware of someone right? My course on the client journey breaks down how to take a person from awareness of who you are and what you do to buying your services.

3) BLOG! Its so not dead my friends. My website gets thousands of views every month because of my blogs. Your blogs should be the answer to peoples questions. Then they go to your site and then end up getting on your client journey. See how all that works for you?

4) Newsletters, also not dead! A nurture campaign aka welcome series will help your client journey happen while you sleep. And, regular, consistent newsletters to those on your list keep you top of mind. And your site should be trading emails for something of value so you can guide those people to your core service!

If this sounds like total gibberish then please start with my “what your website needs” course. Then go to the “client journey” before you do the Newsletter 101 or next level. In 4 hours you’ll be sooo ready to put your website to work for you! And, that means it’s attracting your ideal client and telling them what to do while you are sleeping, teaching or reading this blog!

xx~LL

Notes 2 Inspire: How Would You Act If….

If you are wanting to uplevel your life, make a certain amount of income then you have to put those aspirations in how you run your business and schedule your life! Would someone who is making $100k, $500k or more be doing ALL the work? This week’s “notes 2 inspire” asks you what you should be doing and what you should be delegating.

xx~LL

How I Prepare for a New Client

When you get a new client in your studio there are a lot of butterflies on both ends. Your new client is wondering if this, Pilates, Yoga, Fitness with you is going to be what they need to meet their goals or take away their aches and pains. And, you’ve got butterflies because you know you need more clients in your books to help you earn more money and help more people. So, how do you feel more confident when you have a new client coming in? Here are my go-to tips for when I have a new client.

1) Know your numbers! I’m very clear on my rates, my packages, and what each package equates to when it comes to helping a client hit their goals. If they are coming in for a specific goal and they have a date they want to achieve it by I know which package to offer them in order to help them achieve it. Of course, I hope they stay longer and truth be told they will but in the beginning their why is all they care about. Beyond their why is something I can tackle while they are a client.

2) Be clear on who your ideal client is. This is soo key, my friends. Sometimes I get a new client that I am not the right teacher for. Generally, I am able to weed them out and refer them to someone else before they come in for a first-time session but occasionally it happens. And, it’s important to be able to say no to them after the session. Because, if you are not the right person for them eventually it will not work out. So better to save both your times. And, also clients who are not your ideal client will not refer you more of your ideal client.

3) Tell them what to expect. I love to make sure they know everything about how to find my studio, where to park, where not to park, what to wear, how early to show up, how long the session is! EVERYTHING! I have a pre-written letter that I send out and I even link to it in a confirmation. This helps them feel more comfortable before they even come in. The more you can communicate like you’re already in a relationship the higher the chances of them feeling confident that they can trust you and buy future sessions with you.

4) Tell them when you will follow up with them. And, then make sure you do! No matter how the session goes I always follow up with my first-time client. I remind them of their goals, how Pilates will help them and if they scheduled another session I remind them of when it is, what the cancellation policy is etc. If they didn’t and I want them as a client I offer them times to come in, how long it will take to feel the benefits and ask them a question that requires a response.

5) I have everything ready for them when they arrive. Think of a first date. If the date was late would that make you feel good about how much they value your time? If the date was disorganized would that make you feel like they were an expert? That they could keep all your needs in order? That they could take you where you want to go? Pull out the red carpet for new clients. And by red carpet, I don’t mean discount signs.

I could go on and on but I don’t want to overwhelm you! Pick one or two of these that you are not doing and give them a try. Then add in another one or two. Until they become a habit and you have your own system. And, then, write it down! Then you can review your system before every new client comes in.

Which tip will you try? Post in the comments below.

xx~LL

Notes 2 Inspire: Be More Expensive

If you discount yourself you will be discounted. Best advice I ever got before becoming a Pilates teacher. If you charge more, add more value, and be unapologetic about it you will attract a clientele who is looking for someone who values themselves! How can you own being more expensive?

 

xx~LL

6 Tips to Get More Clients

In a perfect world, clients would just grow on trees, right? But, while this world is pretty great clients instead come to us through variations forms of marketing. And, it’s important to know what these different routes to you are and use them to attract your ideal clients. Because even if your schedule is full someday you will need another client or few. Your favorite clients will move. You will move. And, so something you can guarantee you’ll need to have set up in your business is a way to consistently attract new clients to you. Here are 6 of my favorite tips for getting new clients.

  1. Be Known in Your Community: This means getting outside your studio and going to networking events, community events, add meeting local business owners in your neighborhood. The more people know who you are, what you do, and whom you are for the more they can tell people who complain about not feeling good, having aches and pains, looking for a trainer that you are the rockstar teacher for them!
  2. Add So Much Value: to your community, clients and if you’re a studio owner your teachers that people sing your praises! If you focus on your existing one or few clients truly feeling the benefits of Pilates with you they will feel the need to reciprocate and will share your good words to everyone!
  3. Make Your Website Work For You: This means you have to have a website and keep it updated. One of the best ways to do that is to blog weekly (yes, weekly) about the top things people search on the internet that you can help with! Consistent blogging keeps your website updated, helps your SEO (the thing that drives traffic to your site) and shares who you are and what you do with those who come on your site.
  4. Create an Email Campaign: this is something I cover in my courses “Client Journey” and “Take Your Newsletters to the Next Level.” This includes having something on your site that exchanges a potential clients email for something of value and then an email campaign that you write one time and it guides people to your core offering.
  5. Client Referral Rewards Program: I am not a fan of discounts for new clients. I truly believe in rewarding existing clients for sharing how awesome you are. And, there are many ways you can do this. All depend on what your services are and their prices. For my business, I give a free late cancel, a sort of get out of jail free card, for every new client that buys a package. They have to buy a package for the reward to be kicked in. And, you’ll want to remind your clients of this reward program regularly.
  6. Talk to Strangers: Yep, if you want new clients you got to get out there in the world and tell strangers who you are, what you do and whom you are for. You cannot wait for clients to walk by your doors and hand you their credit card. That doesn’t happen often enough to pay your bills. So, get out there, make eye contact. Get told no. It will help you refine your pitch and also who you are looking to talk to. If you are fishing in a pond of cheap fish switch ponds!

I would love to hear which of these tips you are going to try this week. Post your plan in the comments below.

xx~LL

Notes 2 Inspire: Where Do You Get Your Advice

This week’s “Notes 2 Inspire” was literally inspired by you! I go live on Instagram regularly and in the conversation one day I spoke about how to be authentically yourself. And, in doing that what came up was one of my favorite topics “whose opinion of you matters.” And one listener brought up a quote about advice and where we get our advice from. So, I had to make it a topic for my note of inspo.

xx~LL

Lead Your Own Retreat

If leading your own retreat is on your business bucket list this is a blog for you! Whether you want to lead a Pilates, Yoga, fitness, nutritional or meditative retreat the same rules apply. And, there are some key things to keep in mind before you even put down your deposit somewhere.  Retreats can be lots of fun but they are equal amounts of work! If not more work. The number of hours you will spend before you lead your retreat will double or triple the time you spend on the retreat.

And, something I think is incredibly important is to know and understand is that a retreat really is not a paid vacation. If you are leading one to have a paid vacation I do think you are setting yourself up for disappointment.

A few questions I want you to answer before you continue. The answers do not mean you should or you shouldn’t lead one. But, these are things you need to know before you go.

  1. Are an organized person?
  2. Do you have enough existing clients who would go on this retreat or will you need to market to people who do not know you?
  3. If the retreat doesn’t make you money will that affect your business negatively? Or, can your business handle a non-profitable event?
  4. Are you comfortable asking for the sale or telling a client no?
  5. Can your website handle taking payments for an event?
  6.  Do you like to be the leader, hostess or be in charge?

I have tons of other questions that I ask those I coach through organizing their own retreat. But, I think these get your mind and juices flowing and picturing yourself actually going through the process.

As far as putting one together, the sky is the limit! You can have a day retreat, a workshop weekend retreat, a week or 10 day long retreat. I’ve seen retreats where they are all inclusive to ones that only cover portions of the trip or time.

On this potential retreat, what does it look like? Where are you at? When they leave what are they saying was their favorite part? How do you feel and the attendees feel? What are they saying as they leave? Before you plan a retreat sit down and meditate on what the retreat looked like when it was over. This will help you not stress out about things that don’t matter. It will also help you answer some of the questions above.

When you start planning the retreat it’s easy to get distracted by all the questions that you’ll have to answer. It’s like a wedding. You start out wanting just a small outdoor wedding and by the end of it you have this luxury destination wedding at the Sandal’s resort and you’re looking at a bunch of faces you don’t know.

The details in between the start of a retreat when you announce it’s happening to attendees showing up, the day to day agenda and how to handle when shit happens will vary from retreat to retreat. The stories of scrambling I have had to do on a retreat are endless. But, most important none of my attendees knew that I scrambled. The time my chef fell through 4 hours before retreaters arrived was crazy! But, the way we fixed it was brilliant and the food was delicious.

If you want to lead your own retreat you not only have to think through the actual retreat and price it out so that it is profitable. Please, please, please do not skip that part! You have to think through a lot of “what if’s.”

My husband has created a sheet, systems and more to help make sure all of our retreats not only are fun and fulfilling to our guests and us but also to help us sell them, make sure every attendee has all the info they need, makes sure we get paid on time and more.

He’s helping me with our from demand webinar on “How to Create and Lead Your Own Retreat.” And, if you are leading retreats or thinking of leading retreats this is the webinar you need to be at. We are giving out all deets on how we do what we do!

xx~LL 

Join us for this webinar live or watch the replay click here

Notes 2 Inspire: What are You Comparing Yourself To?

Hey hey, this week’s “notes 2 inspire” is all about the trap of comparison! Comparison is the robber of happiness. It keeps you from doing what you feel you were meant to do. It makes you feel like you are not good enough. What are you comparing yourself to?

xx~LL