Notes to Inspire: Eagle Vision, Mouse Steps

I’ve said it, others have said it, multiple uber famous motivational speakers have said it. You need to have a vision, follow your passions and do what you love. But, what happens when you do all that and yet you still feel like you’re not getting to where you want to go? Have you ever launched something and just felt underwhelmed? Felt like you didn’t meet your own expectations?

Yeah, me either!

NOT!

Oh my goodness, have I ever had expectation hangover! I’m not gonna lie I have to constantly remind myself that daily baby steps forward are so much better than big leaps and bounds. Because every step is compounding and builds you closer to your goal. It really does!

How do I know? Well, besides trust, I’m literally in the midst of a launch that three years ago I scoffed at being possible. I’m traveling to teach at someone else’s big massive vision and two of my coaching clients are reaching the peak of their own mountain. And, none of these journeys happened overnight.

This idea of having a big vision but then taking baby steps was best said by someone on a podcast quoting someone else…both whose names I don’t recall. But, somewhere Oprah is involved.

You have to have Eagle Vision but take Mouse Steps!

This week, what mouse steps will you take?

xx~LL 

How to Make Strong Teacher-Client Relationships

Client retention is as integral to your Pilates business as you are. If your clients are not consistent not only does that affect how much you make each week it also can cause you to have to constantly get new clients or manage more clients than you have time to teach. Does this sound familiar to you: A client says they want to come in three times a week and then they move a session here, ask last minute to switch another session. Cancel the next two sessions because they have lunches or dinners, can’t get into the studio because they have this, that and the other. They want to do Pilates three times a week but they are trying to fit Pilates into their life. This song and scheduling dance is not only frustrating for you it’s also exhausting. And, to add more stress about it if they don’t come in consistently then they will not enjoy all the benefits of Pilates and so then of course…bye bye Pilates!

So, how do you manage your client’s schedule and yours? Well, first let me just tell you that you do not have to manage your client’s schedules like you manage yours. But, if you can motivate your Pilates clients to schedule their life around Pilates instead of the other way around then your Pilates business will not only be healthy it will continue to grow. Client consistency is key for Client Retention and their consistency equals reaping the benefits of Pilates which means their friends will notice how strong they are, how well they stand and want some of you too! Hello, client referrals!

Create a strong teacher client relationship by-
1) Know what your client does when they are not doing Pilates.
2) Remember events that are important to them.
3) Schedule them in advance. Tell them to book their sessions a month in advance to ensure they don’t miss their sessions
4) Remind them to “make up” missed sessions by rescheduling vs canceling
5) Let them know when a time they like becomes available
6) Look ahead at holidays and vacations that may affect them and get suggest times they can do to reschedule in advance.
7) Don’t be afraid to be unavailable! People like a busy restaurant!
8) Remind your clients of their goals and why they come
9) Don’t offer every available hour you have. Use the “which” rule. “I have this time or this time which would you prefer?”
10) Be more than the hour-long entertainment. If Pilates is integral to them feeling good then you won’t have to work as hard to get them to come in regularly.

Look, I get that many of these are easier said than done. But, I promise you managing your clients is easier when you teach them from the beginning that you are not just sitting around waiting to teach them. That, even if you have all the time in the world, you are not a beck and call teacher. Studies show if people are given too many options they have to “think about it.” But, if they only have a couple options they can make a decision. If you tell a client they can come in anytime on a Monday then they are going to go and plan their whole Monday and fit Pilates in. And, chances are they will be running late or not be able to get in because they are “too busy.” But, if you tell them two options that are near times you know they like then they will schedule their life around the session.

I get it, it’s not easy to say no to a client or to hold your clients accountable but it’s essential in your self-care as an instructor, making it easy for you to manage all of your clients, and will create a strong relationship with them. If your clients are getting their Pilates in regularly with you because you keep them consistent they are going to realize that you are more than a person they see in their week. You are the person who helps them do their week. When you remember life events they are going to feel special and more than a name in your calendar. And, all of this helps grow your Pilates business.

Which one of these things are you going to work on? Let me know below in the comments. If you have any questions feel free to contact me here. Let’s make your client schedule consistent and as full as you want it!

xx~LL

PS for more on creating an optimal learning environment check out this blog and this one for motivating different personality types.

Notes 2 Inspire: Action is the Antidote to Fear

Have you ever felt paralyzed by fear? The “what if’s” take over your mind! The spiral of thoughts that takes you from feeling confident and excited about a project or your day, your big event, your workshop, your speech, your new client and you insert dream here.

I know I am not the only one who feels this way. I know every single one of us feels at some point or every day a moment of fear, not being good enough, not being ready.

But, while I know you know you are ready, enough and it’s your turn. When those “what if’s” get into your mind’s eye then you need something more than a “high-five” or a “you got this” you need the antidote to fear!

At that antidote is ACTION!

Take action. Don’t sit there and entertain the what if’s. There are even more what if’s in life than you could ever dream up. There will be evidence to support whatever you search for. So, instead of thinking about all the reasons why you’re not ready, or you can’t do the thing. DO SOMETHING!

Do one thing towards your goal. Get up and move! Take action. I promise you will feel the most in control of your life if you take action.

This week, if you feel the thoughts of fear creep in, Take ACTION!

xx~LL

Are These 3 Things Holding You Back?

What happens when LL and Cool J get together?! Well, read on to find out! This week’s guest blogger is a soul sister of mine and I couldn’t be more honored to have her share her words here with you in this week’s blog post. Jenna Zaffino, Pilates Teacher, Business Coach, Podcast host and way more than words can describe has shared three common limiting beliefs and help for each of them.  As you read this week’s blog ask yourself if any of this sounds familiar to you. And, if it does let’s talk! Limiting beliefs are walls keeping you from what you want. And, as you’ll read Jenna and I know that there is so much magic on the other side of every wall.  Jenna, take it away!


As a career coach, I’ve been fortunate to work with Pilates Pros around the world.  My favorite part of coaching is learning about the various cultures in different studios.  This provides a great reminder that we are all connected through this beautiful method. 

Most similarities amongst global Pilates teachers fall into the positive realm; health conscious, movement enthusiasts, love the Pilates Method forever and ever, etc. On the opposite end, however, I have seen some major universal themes that get in the way of the progress of Pilates Professionals and create negative stories that hold us back from the true potential of our work.

The following are what I’ve seen to be the top 3 limiting beliefs of Pilates Pros, along with some perspective that may help you see your situation in a new light.

  1. Suffering is part of the job.

Many teachers believe that they must suffer in order to provide help for others. For some, it’s getting paid less than they are worth (or working for free,) for others, it’s working far too many hours in the name of providing help.  The truth is, suffering, rather than thriving will, in fact negatively affect your work. The suffering mindset breeds resentment, irritability, hopelessness and ultimately is a gateway to burnout.  What starts out as a noble sacrifice can quickly become a burden – especially when it negatively affects your finances. To me, it’s about the ripple effect.  If you are paid what you are worth, you may be able to lessen your hourly workload, which preserves your energy for the clients you still see.  When those clients have a quality experience with you, they will be more likely to refer you to the people and opportunities who will appreciate the wholeness of your work and pay you for it.  Start thinking about the areas where you might be overextended.  What is one small change you can make to move towards an energy of thriving rather than surviving?

       2. I should do it all myself to save money.

I used to live and breathe this tenant to a fault.  Then, one day, a successful entrepreneur asked me what I was best at.  “Teaching Pilates!” I exclaimed.  He said, then do more of that and hire someone to do the things that drain you.  The idea of spending money on help can be daunting, but each time I have invested in my business by taking something off of my plate that allowed me to do more of my great work, I have reaped the benefits 10-fold.  Today, I run a small business of just me as the teacher/coach/podcaster AND I have a full-time Operations Director.  She provides the platform for me to shine.  On paper, I may save some $$ without an employee, however, without the help of a teammate, I would most certainly be in burnout mode every day.  What is one area that you can outsource? Laundry, reception internships, and housekeeping are 3 great areas from which to start taking some work off of your place.

       3. I have to stick with the known model of running a Pilates studio.

I feel like this one is a doozy, however, the more I’ve worked with clients to individualize their business practices, policies and procedures to the needs of their business, the more I have seen their businesses thrive.  If you’ve owned a studio, or even run a private practice, you know that there is a certain way that things are done as “norms” in the industry.  The thing is, there are no rules as to how you run your business other than the policies and procedures must serve both your clients and your bottom line.  Have slow months in the summer? Why not run your annual budget on a 10-month projection.  Need to ensure that classes are attended? Why not offer pre-registration for class series?  I encourage my clients to get creative with their models, not only from the standpoint of differentiating themselves from other competitors but to make their business work for them.  What is one way you would like your business to serve you better?

Join me on June 28th with Lesley as we bust through some of your limiting beliefs to help you make the shift towards thriving in your business!


Yes, you read that right! Jenna and I will be teaming up to help you with your Pilates business questions, concerns, problems, projects and more! All you have to do is register here and then send in your questions here. Join us live for the webinar or enjoy the replay for up to one week.

xx~LL

For more Jenna Gems check her out on Facebook, Instagram, her website and her podcast.

Notes 2 Inspire: Want Your Dreams More

You have to want your DREAMS more than your DRAMA

What do you want for today, tomorrow, next year, future…?

Why haven’t you been able to do it?

Have you ever heard yourself making an excuse for not doing something? Like “I wanted to write that down but I didn’t have a pen”

Or, maybe you qualify by saying “its hard because…”

Or, maybe you don’t have enough “time.”

Here’s the thing…I do not doubt that there are tough barriers along the way to getting what you want. And, I would be lying if I didn’t admit that every day I catch myself making up an excuse why something won’t work or didn’t work.

But, then I stop myself. I reverse the thought. I think about what I could have done to remember my to-do list if I didn’t have a pen? I think about what I would have done if it wasn’t “hard.” I ask myself what if it were easy? What if I had enough time? What would I do?

I also, get angry at my excuses. I tell them to get the F out! Because they are holding me back. It’s so much more comfortable to stay where I am, even if it means not getting what I want because I know what’s behind door #3. It’s so freaking hard to go out into the world each day towards an outcome I know nothing about. It’s safe to repeat the past even if we want a different outcome. It’s scary AF to put yourself out there and risk all the things to try something new! I so feel you on this. I experience this fear all the time.

And, I don’t always get what I wanted. But, I learn more about myself, my goal, my drive and this fabulous universe every day. In fact, I have often not received what I wanted when I want it. But, I can say as I sit here and write this that I have received more than I could have asked for.

Do I feel exhausted…sure sometimes the journey is tiring. Do I cry and feel insecure? Absolutely, happens all the time. Especially when I am not going towards my goals. When I am spending too much time on my limiting beliefs it is emotionally overwhelming. Taking action feels empowering.

So, my friends, My Pilates and Fitness pro’s, why am I sharing this with you? Because I so get that it’s not as easy as we want it to be. That some things are (actually MOST things are) easier said than done.

But, you’re so not alone. What do you need help with today?

This week, I hope you can take some time to write down what you really want. Then write down what you think your barriers are. Then turn those barriers into directions on where to go. If you want help just ask!

Xx~LL

Creating, Marketing and Leading Workshops

In the last couple years of coaching Pilates and Fitness professionals one of the repeated projects I’ve worked on with others is how to create, fill (market) and lead a workshop. But, before I dive into all that info let me cover a couple questions I often answer in my DM’s-

Do I have to teach workshops? No, if you don’t want to please don’t! I’m not saying that because the space is filled or that you won’t be good at it. I am saying that because I firmly believe that as teachers and other fitness professionals its important to have offerings that are aligned with how we want to show up as teachers, the types of clients you want to teach and your goals/vision. If you don’t feel the desire to stand up in front of an audience and teach a workshop. You don’t have to. And, the beautiful thing is you’re still an awesomely amazing human and teacher! Leading workshops does not determine your knowledge or ability to rock and grow your Pilates business.

Can I have people teach workshops in my space? Absolutely! There are plenty of teachers who travel around and share their wisdom. You don’t have to be the teacher if that’s not in your wheelhouse. In fact, a great way to bring your clients, community or teachers to your studio is to bring in a guest teacher. If that’s something you’re interested in still read the tips below so you choose an instructor who answers the questions you are asking, and whose message speaks to those who will be attending.

How do I know my workshop will be what people want? Warning! Another non-answer. You don’t, and I don’t! But, if you feel you have something to share and to say and you know who should hear it and you’re willing to put in the work then you should do it and it will be what it will be. Then you’ll learn from that, make some changes and go from there.

Do I have to be a teacher trainer or create a workshop only for other teachers? Nope! In fact, I think more workshops for clients are a great idea! And, you don’t need to be a teacher trainer or “famous” to lead them. The more you prepare and create a workshop in line with your strengths and passions the more successful you will be and the more excited those who attend will be before, during and after.

I want to teach workshops but I haven’t and no one has hired me to do it. If you want to truly teach workshops create the workshop you want to teach (follow my info below and lets talk) and do the legwork in getting some people there. Get some testimonials and do it again. I’ve said it before and I’ll say it again, you cannot manifest a workshop.

When a first started teaching Pilates I was asked about 6 months in to lead my first workshop. It was on how to “Convert First Time Clients.” It’s been almost ten years since that workshop and my workshop has changed as I have changed. But, I have to admit that I felt beyond nervous to present and also had so much self-doubt. Who was I, this baby instructor, to be leading a workshop to teachers who have been teaching years longer than me?!

Well, while they could school me all day on the method there was one area where I had knowledge that could help them. I couldn’t take a new client without turning them into a two, three or even four times a week client. And, people noticed. So, the first workshop was birthed because I was asked, there was a need. Which leads me to my first tip-

What questions are you constantly answering? This will help direct you to what workshop topics to work on.

After that workshop, I went home and thought about what I thought went well and what I wanted to change. I made those notes right then and there. I didn’t want to forget them. Then a couple months later when I was asked to present the same workshop I did it with the new changes. This leads to my second tip-

Don’t try to create the PERFECT workshop! Create what you can, practice it on some close friends or clients, make changes and do it again. Your workshop will forever be adding, deleting and changing as you do and as your audience does.

Over the years my workshop line up grew because I started seeing other areas where my strengths could support my community. I didn’t set out to have a line up of ten or more workshops. I simply followed my curiosity. What and how was I doing things in my business that could be helpful to others?

Which brings me to my final tip for today- What or how does your idea help those who you want to come to your workshop? And, who are “those” people?

Just like I talk about in “Attracting Your Ideal Client” and “Becoming Known” it’s not about trying to get everyone to come to any workshop. It’s about knowing who your workshop is for and how it helps them.

If leading workshops are calling your name, if you have on your business goals to teach a workshop or you’re looking to add to the different revenue streams of your teaching business and the tips above got your juices flowing then join me for my webinar Create, Market and Lead your own Workshops. Or, contact me here for a one on one coaching session that takes you from where you are now to where you want to grow. Maybe you’re already creating and leading workshops but are stuck on the marketing? Both the webinar and my one on one coaching are great for you! Choose the kind of learning that works best for you.

What will you create next? I’d love to hear from you! You can comment below or here for more information on taking your workshops to the next level.

xx~LL

Notes 2 Inspire: Find a WAY!

I just finished a run listening to a Super Soul Podcast with the one and only Oprah! And, of course, inspo happened. And, after my run was over the one thing that stuck was when Diane Nyad said her mantra is Find a Way. My friends, this is magic! Because I think we often think the perfect path will reveal itself. That if we wait long enough, or search hard enough we will find the perfect path, the yellow brick road. But, there is no such thing as perfect. Thank goodness! Because, that means you can Find a Way!

And, before you think that this isn’t going to work for you I want to break this down a bit. Have you ever looked back at how you got where you are? Was it perfect and pretty? Did you start out towards exactly the situation you are in and then get there? Yea, me either. When I look back at the journey that got me here I honestly cannot believe it. Sometimes I feel like how did I get so lucky and other times I wonder what I did to deserve the lesson I’m receiving. But, in the journey, I can see that each goal, or achievements I set out for I had no idea how to do it but I found a way.

For example, I didn’t know how I was going to afford to live in Los Angeles at 24 years old with a couple acquaintances and no deep friendships. I lived for Pilates classes and I searched high and low for classes I could afford that were at times I could go to. And, when that didn’t happen I became a Pilates teacher to teach myself.

A few years ago I wanted to make traveling a priority and when you teach Pilates if you are not where your clients are then it’s pretty tough to make a living and still get far off and away. So, I found a way to make travel part of my business.

Today, I sit here with some goals on my mind, they are burning desires and I feel so compelled to do them. And, on a bad day, I feel like they will never happen. Have you ever been there? And, then I remember that I have always been able to get what I really, truly wanted when I went for it. I get super honest with myself and I can see that never, ever has there been a path for me to follow. That everytime I simply found a way. And, sometimes that way is uphill, pushing a boulder against the wind. Other times it is rolling hills and gorgeous sunshine. That doesn’t mean if it’s hard it must be the wrong way. Just, that, there is a way. And, I have to find it.

Diane Nyad swam 110 miles at 6o something. She did something NO ONE has EVER DONE! She failed several times before and yet, she found a way. She found people to support her and know how to push her. She even went a little cray during the swim but she found a way.

This week, when it feels like doors are closing all around you and you still know that what is in you has to get out of you don’t wait for the perfect path to present itself. Find a way!

I would love to hear about a time you found a way. I think it’s important to always remember that you have done something great before. So, please share with me in the comments below or on my Instagram.

xx~LL

Creating an Optimal Learning Environment Using the SCARF Model

Teaching Pilates is not just teaching Pilates, am I right? Sure, we learn all the exercises, anatomy, study and learn more exercises and more anatomy and some modifications. We get creative when a client cannot do an exercise. We ask all the right questions from mentors and colleagues. And, yet, it’s still not enough. Because the person we are teaching is not a 2-dimensional idea. They are a living, breathing human being with a life outside of their Pilates session. And, teaching that human means learning how they are truly motivated, how they learn and how they need you to show up for them so they can show up for themselves too.

Wow! That’s so much! I mean, I know when I became a Pilates teacher it was because I LOVED Pilates so much and I knew everyone should be doing it. But, nothing in my training prepared me for the client who cried during Tree because she didn’t feel good enough. No one told me how to handle “I can’t.” Because while maybe one client really “couldn’t” another client would use it as an excuse to avoid doing exercises they didn’t like. And, as we know we tend to dislike (even strongly) exercises we need.

And, so learning how to motivate my clients a tennis ball of sorts for me. When I managed a jewelry store I had to learn how to motivate my staff. But, my staff, my team, was made up of ten to fifteen different personalities. Each one needing to know that I saw them. I heard them and I was there for them!

When I realized that I will be doing the same thing for my clients that I did when I was managing a team it became so much easier for me. And, I want to make it easier for you!

There is a great study out there and you can dive deeper into it here if you want to nerd out. But, if not, here’s the “cliff notes” or your LL’s notes on the SCARF model for teaching/training:

Status: someones relative importance to another
Certainty: being able to predict the future
Autonomy: a sense of being in control over the events
Relatedness: feeling safe
Fairness: equal exchanges between people

In the SCARF method, they studied how humans still survey surroundings for threats. So, as a teacher or studio owner its important that we create an optimal environment that when a new client or returning client comes in they feel safe. Imagine being a new client walking into your studio? What energy or message will they receive?

Clients need to know how they relate to you as a teacher and the more equal they feel with you the better for the client. If they show up in a Porsche and fancy gear and you feel like you’re less than they are because of their financial status and so you start to treat them differently they will feel this. Or vice versa, if someone shows up super deconditioned and you act like you know everything this will also cause a “threat” to the relationship and your being able to teach and motivate them session after session. The more you can create a feeling of equality status-wise in your studio the longer and deeper the relationship will go. This doesn’t mean you become best friends. It simply means that you don’t have to know everything and neither do they. Your relationship as a teacher and client is going to be more like a dance. You take the lead but you’re in it together!

Certainty is something we all desire. We all wish we knew what the future had in store. Sharing with your client what the session will cover or asking them for feedback on what they liked, disliked and how they felt last time so you can create a session that helps them like what they dislike, challenges what they like and leaves them feeling better every time will increase their feelings of certainty and continue their desire to come week after week. This also helps them feel a sense of Autonomy. Autonomy also could be achieved by asking them to set up their own equipment, asking them to choose between two exercises. I like to do this towards the end of a session. I will ask them if they prefer to Hang or do something on the Wunda chair. This lets me see if they are needing a little more of a relaxing ending or if they have more fuel in the tank to power to the end.

I think we all know and agree a client should feel safe in a session. In the SCARF model Relatedness is all about safety for a client. This also goes back to Status. But, another way to look at Safety besides feeling safe in an exercise is how we respond to clients feedback. When they tell us something to we discount it? Do we take it personally and tell them why what they are feeling is wrong? Or, do we listen, let them feel they can share whatever idea or discovery and then create a conversation about it? The more your clients feel safe to share the good, the bad and the ugly the more you can find ways to teach them and the whole client-teacher relationship grows even deeper! And, that really leads into Fairness, if clients feel like they are welcome to share their thoughts and its well received the more Status, Relatedness, and Autonomy you’ll have which will even lead to Certainty.

There is so much more to this model and to teaching Pilates then one blog post can really cover. I’ll be diving in deeper to it on my next webinar with Michael Myers “How to Motivate Clients” but we can also go over it in your individual business. Contact me here if you have more questions. Join us for the webinar here. And, if you have questions, comments or stories share them in the comments below!

xx~LL

Notes 2 Inspire: Boundaries Not Barriers

I’ve been thinking a lot about the difference between Boundaries and Barriers. As a teacher, a coach, a friend, wife and overall human its easy to say yes when we mean to say no, feel obligated to do things or simply want to help others.

Talking to others recently had me really diving into the differences of these words. I was listening to people I work with and realizing that some were putting up barriers instead of setting boundaries. .

Boundaries: a line that marks the limits of an area; a dividing line.
Barriers: a fence or other obstacle that prevents movement or access.

I think its incredibly important to have boundaries around your work schedule, life, and business relationships. But, remember boundaries are a “line” or in my imagination written in pencil or pen, not sharpies or cement.

If we build walls aka barriers around our life we can’t move those walls should our goals change. If we build walls in order to control things they only box us in. But a line, a boundary, we can move that as needed. The key is that WE can move our own boundary, not that anyone can move your boundary line.

This week, if you feel like you’re hitting a wall everywhere you go maybe you are? Maybe, its a wall you built when you meant to draw a line?

Take a look where you have walls and where you have boundaries. Double check that they are all within your design.

xx~LL

How to Motivate Different Client Personality Types

Personal Trainer and Pilates teacher and lover Michael Myers is back as a guest blogger! This week he shares his advice on motivating clients. As we all know every client has a good day and a not so great day. Some clients can accept a new exercise challenge and others take a correction personally and can even internalize it. As Pilates instructors and Fitness Professionals it can be tricky to find the balance of encouraging a client and discouraging a client, motivating or accidentally discouraging. And, to top it all off even when you think you have figured it out our clients come in for their sessions from where ever they are in their life that day! Lately, it has been on my mind ways to help other teachers create a teaching space that is optimal for all personality types. I asked Michael to share with all of you because he has a special skill in getting his clients to show up and commit even after years and years of starting other programs and quitting.


Clients walk in the door every day with goals and expectations that might have best suited them 10 years ago. However, now that life is starting to catch up with them they have different physical issues or limitations. Let’s just call it general “Wear and tear.” Now the trainer has to come from a place of giving the client what they need opposed to what they want. I see a lot of trainers getting stuck in this place on a daily basis. Whether it be attributed to the trainer’s lack of overall knowledge or overall concern. Once again as Fitness Professionals we must remember clients seek us for our knowledge, and a level of respect is gained when you lead somebody to what they need, opposed to what they might want.

A trainers voice is everything, and we all know the power of words. Trainers must stand strongly behind their voice, training philosophy, and emotion. Yes, I said emotion. Emotion is a strong motivational tool. Clients do not walk into sessions with the expectation to let the trainer down, or not give it 110% (We must remember this is still an investment) However, somewhere between the ears there is a disconnect, but if they feel the genuine emotion behind the coaching they will push that extra mile. It all boils down to the human connection and being personable with your clients. There is no such thing as ego when you’re doing something for somebody else’s best interest.
The trainer’s outlook on Fitness and the clients must always remain positive but never coddling. Once a trainer starts coddling clients, giving positive praise when its totally unwarranted, letting the client dictate the flow of the sessions and allowing the client to manipulate the situation, the trainer has lost. There is no respect for a trainer that consistently gets ran over. A trainer can not motivate somebody that doesn’t have the utmost respect for them. As long as we remain strong inside of our voice, philosophies, and training emotions clients will remain motivated, and trainer will remain respected.

-Michael Myers

Certified Personal Trainer, Michael Myers received a full, four-year football scholarship to Colorado State University, where he played Running Back and kick returner,  graduating with a bachelor’s degree in Applied Human Science. Certified by the International Sports Science Association (ISSA), Stott Mat Pilates, Schwinn Cycling and many other group fitness class programs, Michael has developed a deep expertise that spans a wide variety of training methods. Michael works with a slate of private clients in addition to teaching various Boot Camp classes and Mat Pilates classes at Equinox in West Hollywood and Century City.

Follow Michael on Instagram! 

Join Michael and LL on for more tips and advice on Motivating Clients here and check out our course on Attracting, Challenging and Retaining Male Clients.


What are your challenges do you have when it comes to motivating clients? Share your wins, questions or struggles in the comments below!

xx~LL

 

Notes 2 Inspire: Stop Pretending!

The other day I was getting ready to have one of those spiral moments. You know, those moments where you fear what can go wrong, you picture how that failure will go down, and then all the things that will happen because of it. The slippery slope continues until you’re in a ball, tears streaming down your face, you’ve failed in the biggest way. Does that resonate? Or, maybe it’s just me? Anyways, I was on the brink of spiraling. And, my husband stood there and asked me, “How is this time different than before?”

See, I wasn’t about to attempt something so new I hadn’t done something similar to this before. In fact, I think most of us tend to do the same things and maybe we uplevel them…more people, more money, more to lose. But, even if the scale is bigger then gist, the skill set is something that we have.

His question stopped me in spiraling tracks. How was this time any different than the times before? Sure the audience was bigger if I “failed” it was going to be on a bigger stage. But, a bigger audience didn’t mean I was changing my speech or changing my point. My teaching wasn’t changing in any way. So, why on earth was I pretending that I didn’t know how to do the thing I had been hired to do?

My dears, as go on our journey and the stakes get bigger it’s easy to think that each opportunity is different than the one before. That we aren’t ready, that we are frauds, that people are going to find out. That, somehow we have managed to get where we are without actually knowing how to do the thing. But, if we are super honest with ourselves we are pretending. We are no owning our strengths or our gifts. We are pretending not to know what we know.

So this week, when a problem arises when it starts to feel like you’re about to fall on your face and embarrass yourself remember that you do know how to slay. That you have all the skills you need to do the thing. That this is an opportunity to shine not to shy. And, people don’t ask people to do things when they know they cannot do it. They ask those they know who can.

xx~LL

3 Powerful Ways to Promote the Awesomeness of Pre & Postnatal Pilates

This week’s guest blogger Alison Marsh of Your Pregnant Core might be the best person to discuss this week’s blog topic! If you have been reading my blogs or taking my courses you know I am a massive fan of nicheing out! And if you are passionate about Pilates for women before, during and after their pregnancies that is a niche. Check out Alison’s tips for marketing to this group of women.


You’ve attended a thorough pre and postnatal Pilates teacher training, and can’t wait to start teaching this very special population!

In today’s age, women are getting pregnant later in life, and tend to be hyper-aware of their health during pregnancy. Taking care of themselves becomes a priority.

These are the women who need your transformational pre and postnatal Pilates services. And they are more likely to have the ability to afford ongoing sessions, whether that be through mat classes or privates, or both!

The following tips will get your skills in-front of the women who need them!

Establish Yourself as the Pre & Postnatal Pilates Expert in Your Community

 

 

Volunteering your services is the best way to fast-track credibility in your community. It allows you the opportunity to practice, as you build confidence in teaching this population.

Joseph Pilates had a dream that all people would practice Contrology. It is our responsibility, and honor to share this practice with pre and postnatal women who wouldn’t otherwise get this specialized training.

Where to Seek Volunteer Opportunities:

  • Women’s Wellness Centers,
  • Library District,
  • Women’s Shelters, and
  • Hospital Health and Wellness Centers
  • YMCA or other Community Fitness Centers

Example:

In Las Vegas (where I live), we have University Medical Center’s Healthy Living Institute where they offer free classes to the community. I volunteered my time via a workshop, teaching pregnant moms how to safely move through their everyday activities to reduce low-back pain and other ailments that come with pregnancy. Then we went through a 15-minute Pilates-inspired session with a basic dining room table chair that they could do at home.

I made up a hand-out with the tips we went over, and then added my contact information. This has been a great way to not only give back to my community, and build my reputation as the expert in this area, but have gained private clients this way as well.

Build Relationships with Local OBGYN’s, Midwives, and Doulas

Start with your personal OBGYN.

When you have your annual visit, and they ask “Do you have any more questions?” Tell them about what you do, and the services you offer. Have a card or flier ready!

This is exactly how I built a great relationship with our now “in-house” OBGYN Nurse Practitioner, Paige Cook, who not only refers clients to us, but reviews all of our materials to ensure they are safe for pre and postnatal women.

Visit women’s birthing centers where the services of Midwives and Doulas are offered.

Prepare information about the services you provide and offer to come speak with their staff and give them a short presentation of your services.

Or, invite them to one of your free events that you have planned in the community. Always have plenty of cards and/or fliers to leave!

Build a Presence on Social Media

Begin building a following on Facebook, Instagram, Twitter – whatever you are most familiar with (and you don’t have to use them all! )

One way to gain clientele in this area is to start a free Facebook group for pre and postnatal women in your area. Or, if you plan to do virtual training, open the group to pre and postnatal women around the world!

You could do a weekly Facebook Live video, sharing tips on how to take care of themselves during pregnancy and the postnatal period. Maybe a five-minute routine a week. Whatever fits best for you!

The POWERFUL thing about a Facebook group is that you can really get to know this clientele’s pain points – what they worry about most – and frame your marketing around helping them resolve these issues.

For example – During Pregnancy:

Many women fear to gain too much weight. You can be the advocate who encourages them to eat healthily, moderate their exercise routine by giving them mini-Pilates sessions, and embrace healthy weight gain, as this is a healthy part of pregnancy.

And For Postnatal: You will be there to help new moms be patient with their healing bodies by offering safe, healing-inspired Pilates sessions, and encourage moms not to rush back into high-intensity workouts.

Click here to print out the Body Patience After Pregnancy guide for your clients, to help them understand the healing that their body is going through. And don’t forget to put your contact information on the handout!

Other Tips for Marketing:

  • Pick a Niche – Topics include Diastasis Recti, Incontinence, Twin Pregnancy, HIgh-Risk Pregnancy (which is more prevalent due to women having babies well into their 40’s), In Vitro pregnancies.
  • Example: My niche is diastasis recti, and I am now known in my community as the Pilates Instructor to see if a woman has DRA, or wants to prevent a non-healing DRA (abdominal separation)
  • Use positive, encouraging language in your marketing.
    • Example: Rather than talking about how to stay slim during pregnancy (which is not healthy advice), talk about how to help mom keep her energy up and reduce or eliminate the aches and pains of pregnancy.
    • Again, this is where pre and postnatal specific Facebook group can help. Using the language that this population uses will help your marketing resonate with the right women.
  • Collect success stories from past clients, and use them in your marketing materials.
    • If you are just starting out, find a few pre and/or postnatal moms, and help them for a reduced rate, or simply as a trade for sharing their experience with you. One trade that I do is offer sessions in exchange for permission to video the sessions and use them for my educational and marketing materials.
    • Sharing success stories of clients with a focus on the client’s transformation is a powerful sales tactic.
  • Believe in the services you offer!
    • When you are confident in your abilities, and the services you offer, you are excited to promote your amazing services.
    • You have an obligation to let this population know that you can help them.
    • Pregnant women and new moms NEED your services, for the well-being of themselves, and their families!

Your Turn:

There are pre and postnatal women who need you RIGHT NOW!

Follow the steps below to get started on getting your awesomeness out to those women!

  1. Pick 1 of the 3 marketing ideas above.
  2. Take one of the action steps below (corresponding to your chosen marketing idea):
    1. Establishing Yourself as the Expert in Your Community: Visit or call one of the centers on the list – library, health center, medical center, YMCA, and introduce yourself and what you have to offer.
    2. Build a Relationship with Local OBGYN’s, etc: Find the closest facility to your studio, visit and introduce yourself and your services.
    3. Build a Presence on Social Media: Take the steps to make a Facebook page, Facebook group, etc. If you already have one, do a live video introducing yourself, with an exercise or health tip for mom.
  3. Visit our Your Pregnant Core Facebook page and share that you have taken action on marketing your awesome pre and postnatal skills!

You are awesome!

Now go rock your fresh, new marketing skills and start helping the women who need you!


 Thank you, Alison Marsh! For more info on what Alison is doing check her out on Facebook, Instagram, Twitter and her website! Or, comment below!

xx~LL